Sunny Wadhwani
Marketing Manager
Gurgaon,Haryana
Summary
Insightful and Data Oriented Marketing Manager bringing more than 3 years of experience with an Entrepreneurial drive and passion for E-commerce marketing. Strengths in Business Development, Online Marketing and E-commerce Sales backed by training in Digital Marketing, Online MBA and Entrepreneurship.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
Work History
Marketing Manager
Upscalio
Gurgaon, Haryana
08.2021 - Current
- Manage and run profitable marketing campaigns of Upscalio brands on all marketplaces.
- Clocked 100x revenue for one of their brands in just 3 months using right marketing campaign strategy.
- Improved Marketing efficiency by 50% for their brands on Amazon & Flipkart by exploring all Ads properties and filling gaps.
- Have Deep understanding and implement correct proportion of SP,SB&SD Amazon Ads and CPC, ROI Ads on Flipkart.
- Conduct competitor analysis to constantly update ad strategy resulting to highest Ad SOV Share.
- Manage monthly spends of 50 lacs for their brands across all marketplaces and over achieving Target ROAS every month consistently thus always maintaining TACOS of less than 5%.
- Provide weekly updates for in house brands, discussing strategic initiatives and methods for improvement.
- Helped in launching 50 new product across brands by using solid research strategy from Amazon Pi.
Business Account Manager
Airmeet
India
01.2021 - 08.2021
- Own all aspects of Account management for India Territory including negotiating contracts and agreements to maximise profits.
- Review every account in portfolio in complete detail to understand current level of performance. Engage with clients to understand their goals and expectations from business.
- Bagged highest Expansion Sale of Indian Territory worth Rs.20 lacs.
- Maintain and manage 70+ Existing Key Accounts according to established revenue goals and expand them to higher plans.
- Prepare client reports of progress and forecasts to internal stakeholders using key account metrics.
- Identify opportunities to improve designed product based on client feedback, data analysis and feature gaps with competitive products.
Business Development Manager
CASE U
New Delhi, Delhi
06.2018 - 01.2021
- Increased Business through major marketplaces like Amazon and Flipkart.
- Boosted revenue 700 % in 2 years by leveraging diverse channel strategies and growth-focused ad campaigns.
- Built brand awareness and generated online sales while managing internal and external marketing campaigns and programs.
- Maintained proper ad reports and worked on loopholes to increase profitability and audience reach.
- Designed and ran profitable campaigns on Amazon and Flipkart which includes sponsored keyword targeting, sponsored product targeting, headline search ads etc.
- Conducted deep dive data analysis of business and developed new consumer insights which resulted in launching solid 100 new products.
- Always maintained ROI of more than 10 on Amazon & Flipkart.
- Developed and maintained strong relationships with national and international suppliers of company.
Education
PGDM - Marketing
Narsee Monjee Institute of Management & Studies
Mumbai 01.2021 - 12.2022
Entrepreneurship Program -
Bada Business Pvt. Ltd
New Delhi 06.2020 - 05.2022
B. Tech - Electronics And Communications Engineering
KIET Group of Institutions
Ghaziabad 06.2014 - 05.2018
Senior Secondary Education -
Delhi Public School
Kanpur 04.2012 - 03.2014
Skills
Communication Skills
Certification
Facebook Marketing from Udemy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Facebook Marketing from Udemy
01-2022
Flipkart Advertisement Certification
11-2021
Marketing Manager
Upscalio
08.2021 - Current
Amazon Ads Certification
06-2021
Business Account Manager
Airmeet
01.2021 - 08.2021
PGDM - Marketing
Narsee Monjee Institute of Management & Studies
01.2021 - 12.2022
Zero Dollar Marketing
10-2020
Entrepreneurship Program -
Bada Business Pvt. Ltd
06.2020 - 05.2022
Digital Marketing from Udemy
04-2020
Online MBA from Udemy
09-2019
Business Development Manager
CASE U
06.2018 - 01.2021
B. Tech - Electronics And Communications Engineering
KIET Group of Institutions
06.2014 - 05.2018
Senior Secondary Education -
Delhi Public School
04.2012 - 03.2014
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