Summary
Overview
Work History
Education
Skills
Accomplishments
Cover Letter
Languages
References
Timeline
Generic

Amit Sharma

Warsaw

Summary

A highly accomplished senior B2B marketing leader with over 17 years of experience driving impactful growth and innovation across global markets. Specialized in B2B marketing and strategy, leveraging an omnichannel approach with a proven ability to generate demand and build comprehensive awareness strategies in diverse geographies. Adept at managing cross-functional teams, developing high-performance talent, and fostering strong relationships with international clients and stakeholders. A strategic thinker, communicator, and team motivator, recognized for a successful track record in optimizing marketing operations and sales enablement to deliver measurable results.

Overview

18
18
years of professional experience

Work History

GTM Leader for Global SAP CoE

Capgemini
08.2022 - Current
  • Develop and manage a team of professionals in the areas of content creation, pre-sales, training, knowledge management, PMO, design, and marketing.
  • Establish and uphold an exhaustive repository of sales enablement assets to provide the bidding and sales team with convenient access to the requisite resources and knowledge, thereby facilitating their advancement throughout the sales cycle.
  • Leverage artificial intelligence tools for research on market trends and opportunities.
  • Develop and promote thought leadership assets with the use of AI tools, to develop a differentiated competitive advantage in the market, and to maintain a prominent position in the minds of SAP buyer segments, including the C-suite.
  • Plan and facilitate regular training sessions to keep the CoE teams up to date on the offerings, capabilities, technology, market trends, success stories, and best practices.
  • Foster business partnerships with SAP and big tech companies to facilitate joint promotions and to publish new joint offers to expand market penetration.
  • Drive internal engagement for better collaboration between teams and business units.
  • Manage proprietary and third-party events with the right content, logistics, messaging, promotions, and follow-ups.

Head of Digital Marketing

Metadome
10.2021 - 06.2022
  • I researched the buyer behaviors in different regions, along with SaaS marketing techniques, to develop and deliver a SaaS demand generation playbook for APAC and North America.
  • Developed and executed an omnichannel strategy to create awareness of the concept of the metaverse, and to generate demand.
  • Developed a comprehensive suite of marketing content with the help of AI tools to support the sales cycle and marketing funnel.
  • Leveraged a multi-channel approach to maximize brand presence in different geographies, and showcased the brand with effective thought leadership messaging and communication on social media, trending campaigns, PRs, virtual events, sessions, corporate-image forums, and associations.
  • Planned and managed participation in third-party events in North America.
  • Create an SEO strategy to rapidly improve the domain ranking.
  • Develop and execute effective PR plans, and translate brand and key messages into media concepts and compelling stories.
  • Team building and management.

Senior Manager - Solutions Marketing

Genpact India Pvt Ltd
05.2016 - 09.2021
  • Devised the GTM strategy and plan campaigns by understanding the different cohorts, and by analyzing the competition to deliver value proposition
  • Delivered the digital marketing strategy, messaging, and content for the marketing campaigns
  • Developed a content creation and dissemination plan to support the marketing campaigns
  • Conceptualized the content for new webpages and refreshed the existing ones, on the company's website
  • Managed digital and creative agencies for content planning and creation
  • Analyzed the metrics for the marketing assets and campaigns, to gauge their performance and effectiveness
  • Won the 'Best-of-the-best' SILVER award thrice in three years, for exemplary performance

Worldwide Demand Programs Manager

IBM
02.2011 - 04.2016
  • Planned and executed omnichannel campaigns with a focus on generating demand and awareness in North America and European markets.
  • Devised the go-to-market plan and guidance kits for different portfolios.
  • Created and implemented a strategy for email marketing, paid search, content syndication, paid social, editorial sponsorships, event sponsorships, and online advertisements.
  • Engineered the content of the marketing offers, such as print advertisements, videos, posters, standees, eBooks, whitepapers, webinars, demos, and case studies.
  • Created campaign effectiveness summaries and metrics to gauge the performance of the tactics, and to plan accordingly.
  • Worked closely with the product development team (project manager and developers) to understand the company offerings and map them with market requirements to develop a compelling GTM strategy.
  • Received the 'Forward Thinker' award for an out-of-the-box idea that was widely accepted as a best practice.
  • Overachieved the validated lead targets from the campaigns by planning effectively and utilizing the campaign budget well.
  • Established recovery plans to help the underperforming geographies improve, and even overachieve.

Assistant Manager - Marketing Centre Of Excellence

CSC (Computer Sciences Corporation) India Pvt Ltd
09.2008 - 02.2011
  • Prepare information that measures and tracks the sales results, trends, and opportunities for Europe, Middle East & Africa geographies at various levels like BDE, product, proposition, geography, and sector
  • Use SAP-based Sales pipeline planning & CRM tools to prepare reports
  • Worked as a SPOC for the financial services sales data for the entire EMEA region, with end-to-end ownership of the sales pipeline
  • Prepared analysis that assisted sales efforts, and made recommendations to the management on the sales pipeline, based on trend analysis and observations drawn on opportunities
  • The analysis was done on various factors such as Controllable vs
  • Collaborative business, Qualified vs
  • Unqualified pipeline, Win/Loss analysis, bid budget analysis, strategic clients, probable vs
  • Speculative deals, recognized vs
  • Unrecognized revenue, and so on
  • Won the CSC's 50th-year celebrations contest
  • This was a CSC country-wide contest and over 124 employees across CSC India participated
  • As a winner, I got the rare honor of ringing the closing bell at the New York Stock Exchange (NYSE) with the CEO Mr
  • Mike Laphen
  • As one of the brand ambassadors of CSC India, I got the opportunity to work on individual projects related to marketing and growth strategies
  • Also worked with the reputed Ideation Team on the 'Big Idea' initiative, to devise new ideas/strategies

Executive (Pre-Sales & Marketing)

R-Systems International Pvt. Ltd
02.2007 - 09.2008
  • Company Overview: An SEI CMMi Level 5, Public Limited Software EOU
  • Bid management initiatives across vertical and service lines
  • Created winning proposals for various multi-million-dollar bids
  • Delivered presentations to the clients and the key decision-makers of R-Systems
  • An SEI CMMi Level 5, Public Limited Software EOU
  • Prepared several business-winning proposals
  • Set up the pre-sales process in the Indian delivery center

Education

Master of Business Administration - International Business

Amity University
NOIDA

Bachelor of Software Systems -

GGS Indraprastha University
NEW DELHI

Skills

  • B2B marketing
  • Digital marketing
  • GTM strategy
  • Content creation & strategy
  • Thought leadership
  • Strategic planning
  • Demand generation
  • Market research
  • Sales enablement
  • Partner marketing
  • Event management
  • Marketing automation
  • Campaign planning
  • Corporate communication
  • Brand promotion
  • Product promotion
  • Media buying
  • Marketing analytics
  • PPC advertising
  • Web analytics
  • Influencer marketing
  • Media planning
  • Creative direction
  • SEO activities
  • B2C marketing
  • Content development
  • Brand development
  • Creative Problem Solving
  • Proactive Adaptability
  • Confidence in my abilities can be summed up as my biggest strength

Accomplishments

  • Became the youngest person ever to ring the closing bell at New York Stock Exchange NYSE.
  • Received the coveted 'Forward-Looking' award from IBM Global Marketing Center for innovation and ingenuity at work.
  • Conferred with 'Silver Award' for consecutively 3 years by Genpact, for exemplary performance.
  • Over-achieved marketing targets year-on-year with great consistency.
  • Maintained high quality and timeliness with deliverables.
  • Created and maintained trust & rapport with clients and stakeholders in different geographies.
  • Built and managed high-performing teams.

Cover Letter

My passion for delivering fresh, innovative marketing and GTM solutions, enthusiasm as a people person, and proven expertise make me a natural leader in the field of Marketing. From seeking out new customers through digital marketing campaigns and promotional events to creating and maintaining long-standing partnerships with clients, partners and vendors. I have a diverse grasp of B2B marketing, GTM, sales enablement, knowledge management, and customer relationship management that spans more than 17 years. These are the skills I am interested in offering to a great company like yours. There are many examples of my out-of-the-box approach and creative bent of mind that has helped large enterprises generate direct marketing revenue and create product awareness across geographies. I am on a constant lookout for better ways of doing things, be it organization-wide processes, best practices, or micro day-to-day tasks. On a personal note, I have also devoted myself to volunteer work with Non-Profit organizations which has allowed me to help those in need. Not only am I dedicated to helping others, but you will also find that I am incredibly hands-on, easy to work with, and refreshingly creative. My skills, experience, and determination make me an excellent fit for your organization. I welcome the opportunity to tell you more about what I can offer your company. Thank you for considering my qualifications.

Languages

Hindi
First Language
English
Proficient (C2)
C2

References

References available upon request.

Timeline

GTM Leader for Global SAP CoE

Capgemini
08.2022 - Current

Head of Digital Marketing

Metadome
10.2021 - 06.2022

Senior Manager - Solutions Marketing

Genpact India Pvt Ltd
05.2016 - 09.2021

Worldwide Demand Programs Manager

IBM
02.2011 - 04.2016

Assistant Manager - Marketing Centre Of Excellence

CSC (Computer Sciences Corporation) India Pvt Ltd
09.2008 - 02.2011

Executive (Pre-Sales & Marketing)

R-Systems International Pvt. Ltd
02.2007 - 09.2008

Master of Business Administration - International Business

Amity University

Bachelor of Software Systems -

GGS Indraprastha University
Amit Sharma