Summary
Overview
Work History
Education
Skills
Timeline
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Sunpreet Singh

Strategic Accounts- Edtech| Loyalty| Bank Partnerships
Bangalore

Summary

Driven and results-oriented professional with a proven track record of spearheading customer success initiatives in the dynamic realms of SaaS, EdTech, and Fintech industries within the US market. Leveraging expertise honed at Graphy by Unacademy, a leading EdTech company, to elevate customer experiences and drive business growth. Excels in fostering long-term relationships, identifying opportunities for enhancement, and ensuring client satisfaction. Additionally, adept at serving as a single point of contact between banks and brands in the fintech sector, maintaining robust customer success relationships while facilitating seamless interactions and delivering value-added solutions.

Overview

4
4
years of professional experience

Work History

Senior Associate-Strategic Accounts

Hyperface
06.2023 - Current
  • Acted as a Point of Contact (POC) for partnered banks, including Yes Bank, Indusind Bank, Federal Bank, and AU Small Finance Bank.
  • Managed strategic co-brand partnerships for Yes Bank and Federal Bank, contributing to revenue generation and market foothold.
  • Oversaw the loyalty program for a portfolio of 2.5 Million Credit Cards at IndusInd Bank, ensuring effective management and customer engagement.
  • Consulted for Aditya Birla Finance, developing a compelling Customer Value Proposition (CVP) and loyalty strategy for an upcoming co-branded credit card launch.
  • Managed prepaid clients with Transcorp as an issuer, demonstrating proficiency in partnership management.

Growth- Credit Cards and Loyalty

Razorpay
09.2022 - 06.2023
  • Acted as a primary POC for all Razorpay clients looking for Capital products such as loans, cash advance, corporate cards etc.
  • Started and scaled the Line of Credit team, helping in creating a framework, structure & processes.
  • Managing a portfolio of 150+Merchants. A Mix bag of SME, Mid-Market, and Key-Accounts having an annual turnover of >300 Cr across products.
  • Enabled growth across the portfolio increasing the capital BU book size from 7.6Cr to 32.9
  • Cr and Banking BY GMV from 8.9 Cr to 28Cr.
  • Managing SME - Scaling all businesses to adopt all Razorpay products and services bringing in a total of 26% of incremental volume across BU via upsell & cross-sell.
  • Working closely with cross-functional stakeholders (Both internal and external) to provide curated solutions bringing in an additional 18-20Cr of revenue via upsell.
  • Created roadmap and pipeline for new products(V2P & LOC) and solutions bringing in 4-5Cr Revenue/Month.
  • Managed VC portfolios and scaled them across Razorpay Products
  • Worked on both hunting and farming pipeline 10 scale the business requirements.
  • Created and maintained acquisition channels and pipelines to keep the TOFU sustainable.

Account Executive (US Market)

Graphy By Unacademy
10.2021 - 09.2022
  • Orchestrated the seamless execution of over 20 promotional webinars, facilitating enhanced customer engagement and adoption post-sales, resulting in increased customer satisfaction and retention.
  • Spearheaded efforts to generate a Monthly Recurring Revenue (MRR) of $15,000 within six months of Graphy's SaaS international expansion, through personalized onboarding and proactive post-sales support strategies across diverse markets including the US, UK, and Europe.
  • Achieved the highest ticket size deal closure for Graphy's SaaS model in December 2021, leveraging strong customer relationships and deep understanding of client needs to drive upsell opportunities and maximize revenue growth.
  • Conceptualized and delivered top-performing content pieces in 2021, including the acclaimed "Brush Hour with Vilas Nayak," contributing to increased customer engagement and loyalty, and recognized with the Performer of the Month award for exceptional customer success achievements.

Marketing Associate

Taurus Tiles Pvt Ltd
08.2020 - 07.2021
  • Conceive and develop efficient marketing strategies.
  • Organize and oversee advertising/communication campaigns (social media, TV etc.). exhibitions and promotional events.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication.
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers.
  • Monitor progress of campaigns using various metrics and submit reports of performance.

Education

BBA - Sales And Marketing

Manipal University
Jaipur
04.2001 -

Skills

Banking Partnerships

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Timeline

Senior Associate-Strategic Accounts

Hyperface
06.2023 - Current

Growth- Credit Cards and Loyalty

Razorpay
09.2022 - 06.2023

Account Executive (US Market)

Graphy By Unacademy
10.2021 - 09.2022

Marketing Associate

Taurus Tiles Pvt Ltd
08.2020 - 07.2021

BBA - Sales And Marketing

Manipal University
04.2001 -

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Sunpreet SinghStrategic Accounts- Edtech| Loyalty| Bank Partnerships