Hi, I’m
Sunu Surendranath Nair
Digital First Marketer & Product Creator
Navi Mumbai
Summary
Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.
Overview
16
years of professional experience
16
years of post-secondary education
4
Languages
Work History
HealthTestToday-Fluide DiagnosticsNavi Mumbai
Founder
08.2022 - Current
Job overview
- Created and monitored promotional approaches to increase sales and profit levels.
- Created organization's mission and vision statements for use by employees.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created a omni-channel experience for customers thereby creating convenience for consumers
- For the first time in India created the largest pool of pathology investigations that can be ordered from the comfort of the home
- Already processed more 25,000 pathology samples in the 9 months of operation
Yaari DigitalMumbai
SVP-Business Head-E Commerce & Fintech
11.2018 - 08.2022
Job overview
- Help build the Fintech & E-commerce business from Ground up
- Build by hiring the right team from diverse backgrounds & channelize the company vision to daily & monthly goals
- Be responsible for Recruitment, Product Development, Engineering Roadmap definition
- Business Strategy alignment, Customer Acquisition & revenue stream responsibility
- Clocked in revenues in excess of Rs 350 Crores in the Fintech business & grow the E-commerce business by 20x month on Month
- Established and managed monthly, quarterly and yearly sales plans.
- Developed and implemented successful strategies for building company sales.
Piramal Capital & Housing FinanceMumbai
Assistant Vice President Marketing
05.2018 - 11.2018
Job overview
- Creating the brand strategy & marketing road map for Piramal Capital & Housing Finance (PCHF)
- Running the Digital Marketing business for PCHF
- Setting up campaigns to perform purely basis Cost of loan disbursal as a metric
- Setting up of fraud detection models which help in controlling marketing acquisition costs & driving channel efficiency from a sourcing perspective
- Setting up the online lead generation process with deep integration into the CRM platform for customised marketing messaging
- Strategizing on Social media marketing plan for the new entity PCHF
JioMoney- Reliance Payment Solutions LimitedNavi Mumbai
Head-Social & Digital Marketing
03.2016 - 05.2018
Job overview
- Creating & implementing the Social & Digital Marketing strategy for Reliance JioMoney, Jio Merchant & Jio Payments Bank
- Creating the content strategy for the brand which is Omni channel & strategically aligned with different product launches
- Working with the team of designers to create for than 200 plus unique video content pieces for Digital marketing across owned & paid mediums
- Build & test analytical models which predict usage patterns across the various services on the JioMoney App
- Work with Radio Stations in conceptualization & creative direction of campaign brief
- Set up & manage the Social Media Monitoring & Response function for JioMoney
- Run Influencer & Guerilla marketing campaigns for product launches & offer promotions
- Run Email Marketing & App Notification promotion for all customers of the app
- Liaison with internal partners ( Jio, JioChat, AJIO.com, LYF Smart Phones) & external merchants like Bookmyshow, Uber, Ola, Goibibo, among other in co-creating campaign offers & manage it end to end
- Run Influencer marketing campaign cutting across target groups to build campaign reach & depth for distribution
- Launch & promote Jio Merchant & Jio Money products like Bharat Bill
- Pay, JioMoney Cashbacks, Jio Merchant solutions PAN- India
- Strategise & run paid media campaigns for different Business Units within JioMoney
Grey WorldwideBengaluru
Director- Digital Marketing
04.2015 - 02.2016
Job overview
- Working with Adobe, Saint Gobain, Quikr & Dell on all Digital marketing content creation & marketing
- Defining the global digital content strategy for Adobeʼs Priniting & publishing business- focusing on not just marketing content but also product content
- Refining processes which aid efficiency of resources across skillsets like technical integration on websites, analytical reports on campaigns, social media campaign & new product launch & communication
- Working closely on solving communication problems through brand re-positioning done via different communication channels
- Co-strategizing on communication ideas which are media agnostic and ensuring it is delivered to achieve the laid out objectives of campaigns
- Running youth centric social media campaigns which yield higher engagement & SOV for Quikr
- Launching 2 new verticals online using a 360 approach to digital touching all engagement points of a potential consumer for Quikr Cars & Quikr Homes
- Setting up Social Media Command Centre for providing 24/7 Listening services followed by macro intelligence on the product and industry wide insights
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement of clients by 15x.
Havas Worldwide Digital MatrixBengaluru
Director- Digital Marketing
08.2014 - 03.2015
Job overview
- Working on Paid Marketing campaigns with spends being allocated on
- Google, Yahoo & Bing for Bharti Axa General Insurance & IBM
- Handling the IBM University Relations team & IBM Diversity & Inclusion campaigns for Media buying & Social outreach activities
- Doing Business Development & managing the entire team across different skillsets- paid, organic, social & technical
- Doing Blogger outreach campaign across Financial & Travel industry bloggers
- Digital Strategy & execution for Sanofi-Aventis across Paid/Owned &
- Social channels, have handled PPC/SEM Ad budgets of 2 Cr INR on an average every month
- Supported new client acquisition with superior strategy and world-class presentations.
Avantas GlobalMumbai
Founder
08.2014 - 04.2015
Job overview
- Working with Internet Startups & small agencies to devise strategies to garner a larger revenue share
- Optimizing performance on Social Media projects for Right Click Brand communications for the FY 2014- 15
- Strategizing & Marketing JRB10-A premium Sports Management company & Brasil Sports Academia(BSA) a grass root football development school, across North Bengal & Mumbai
- Running the marketing programmes for BSA in 3 key markets- Mumbai Kolkata & Chennai
Netscribes IndiaMumbai
Head- Digital Marketing
12.2011 - 06.2013
Job overview
- Setting up the processes involved for digital media space- organic, paid & social
- Handled Groupon, Future Group(All 16 brands) & HDFC Bank on Social & Reputation Management
- Defining processes for various projects and ensuring timely delivery of reports
- Handled Paid Media spends & social outreach for Intex Technologies for FY 2012-13, covering new product launches & launch of e-commerce platform
- Worked with Tata Quality team in doing Social outreach on Global
- Environment & Sustainability projects
- Conceptualizing & developing tools/platforms to ensure smooth workflow of the entire process
- Hiring & managing a team with creative, technical & operational skill set
Convonix- Publicis Groupe CompanyMumbai
Project Manager-Social Media Marketing
08.2010 - 12.2011
Job overview
- Supervised Online Brand Monitoring projects & developed customized monitoring tools to suit the Indian Social Media space
- Managed the process of developing an Online Listening Tool to take care of clients monitoring requirements on the social media space
- Worked on Online Reputation Management projects for Big Industrial Houses in the country
- Conducted analysis & presenting quantifiable & non quantifiable data to add value to different projects
- Introduced & set up Social media campaigns for Kotak Securities, Pride Hotels, Reliance Digital among others
TV9 & News9- Associated Broadcasting Private LimitedBengaluru
Asst Manager- Media Sales
08.2009 - 07.2010
Job overview
- Involved in handling Ad agencies on the Media buying front & enabled to get a better mix of mediums at relatively lesser cost
- Pivotal in managing key corporate accounts from Bangalore & Chennai
- Onboarding new advertisers on English news channel offering of the company
- Startegic media type sales including L Bands, Tickers & Special programme spnsorship
The Times of IndiaChennai
Sr. Officer- Media Sales
04.2008 - 07.2009
Job overview
- Cemented relationship with clients and intermediaries like advertising agencies
- Serviced the client using a 360 degree approach i.e
- All forms of media communication- TV-(Zoom & Times Now), Radio Mirchi & various property offering in print
Education
SCMS CochinCochin
MBA from Marketing & Finance
05.2006 - 05.2008
South City College- University of CalcuttaKolkata
Bachelors of Commerce from Accounting & Finance
05.2003 - 05.2006
Skills
Google AnalyticsAppsflyerClevertapFacebook Ads
Business planning
Profit improvement
Search Engine Optimization
Sales and marketing
Decision-Making
Accomplishments
- Have acquired 100 Mn plus customers across all the brands that i have run campaign's for
- Delivered 1000 Crores plus of revenue across JioMoney, Yaari Fintech & Yaari E-Commerce
- Worked with 50 plus Brands shaping their creative communication & brand outlook
- Built teams in excess of 500, starting from sourcing to bring them on board & aligning them to theOrganisations goal & OKR's
- Built 2 Mobile App products- Product, Business & Marketing responsibilities
- Yaarii for Digital lending for disbursement for PL, BL
- Yaari E-commerce bringing the value segment for Fashion & Apparels to the 42,000 pin-codes in thecountry
Personal Information
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Founder
HealthTestToday-Fluide Diagnostics
08.2022 - Current
SVP-Business Head-E Commerce & Fintech
Yaari Digital
11.2018 - 08.2022
Assistant Vice President Marketing
Piramal Capital & Housing Finance
05.2018 - 11.2018
Head-Social & Digital Marketing
JioMoney- Reliance Payment Solutions Limited
03.2016 - 05.2018
Director- Digital Marketing
Grey Worldwide
04.2015 - 02.2016
Director- Digital Marketing
Havas Worldwide Digital Matrix
08.2014 - 03.2015
Founder
Avantas Global
08.2014 - 04.2015
Head- Digital Marketing
Netscribes India
12.2011 - 06.2013
Project Manager-Social Media Marketing
Convonix- Publicis Groupe Company
08.2010 - 12.2011
Asst Manager- Media Sales
TV9 & News9- Associated Broadcasting Private Limited
08.2009 - 07.2010
Sr. Officer- Media Sales
The Times of India
04.2008 - 07.2009
SCMS Cochin
MBA from Marketing & Finance
05.2006 - 05.2008
South City College- University of Calcutta
Bachelors of Commerce from Accounting & Finance
05.2003 - 05.2006