Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Personal Information
Timeline
Hi, I’m

Sunu Surendranath Nair

Digital First Marketer & Product Creator
Navi Mumbai
Sunu Surendranath Nair

Summary

Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.

Overview

16
years of professional experience
16
years of post-secondary education
4
Languages

Work History

HealthTestToday-Fluide Diagnostics
Navi Mumbai

Founder
08.2022 - Current

Job overview

  • Created and monitored promotional approaches to increase sales and profit levels.
  • Created organization's mission and vision statements for use by employees.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created a omni-channel experience for customers thereby creating convenience for consumers
  • For the first time in India created the largest pool of pathology investigations that can be ordered from the comfort of the home
  • Already processed more 25,000 pathology samples in the 9 months of operation

Yaari Digital
Mumbai

SVP-Business Head-E Commerce & Fintech
11.2018 - 08.2022

Job overview

  • Help build the Fintech & E-commerce business from Ground up
  • Build by hiring the right team from diverse backgrounds & channelize the company vision to daily & monthly goals
  • Be responsible for Recruitment, Product Development, Engineering Roadmap definition
  • Business Strategy alignment, Customer Acquisition & revenue stream responsibility
  • Clocked in revenues in excess of Rs 350 Crores in the Fintech business & grow the E-commerce business by 20x month on Month
  • Established and managed monthly, quarterly and yearly sales plans.
  • Developed and implemented successful strategies for building company sales.

Piramal Capital & Housing Finance
Mumbai

Assistant Vice President Marketing
05.2018 - 11.2018

Job overview

  • Creating the brand strategy & marketing road map for Piramal Capital & Housing Finance (PCHF)
  • Running the Digital Marketing business for PCHF
  • Setting up campaigns to perform purely basis Cost of loan disbursal as a metric
  • Setting up of fraud detection models which help in controlling marketing acquisition costs & driving channel efficiency from a sourcing perspective
  • Setting up the online lead generation process with deep integration into the CRM platform for customised marketing messaging
  • Strategizing on Social media marketing plan for the new entity PCHF

JioMoney- Reliance Payment Solutions Limited
Navi Mumbai

Head-Social & Digital Marketing
03.2016 - 05.2018

Job overview

  • Creating & implementing the Social & Digital Marketing strategy for Reliance JioMoney, Jio Merchant & Jio Payments Bank
  • Creating the content strategy for the brand which is Omni channel & strategically aligned with different product launches
  • Working with the team of designers to create for than 200 plus unique video content pieces for Digital marketing across owned & paid mediums
  • Build & test analytical models which predict usage patterns across the various services on the JioMoney App
  • Work with Radio Stations in conceptualization & creative direction of campaign brief
  • Set up & manage the Social Media Monitoring & Response function for JioMoney
  • Run Influencer & Guerilla marketing campaigns for product launches & offer promotions
  • Run Email Marketing & App Notification promotion for all customers of the app
  • Liaison with internal partners ( Jio, JioChat, AJIO.com, LYF Smart Phones) & external merchants like Bookmyshow, Uber, Ola, Goibibo, among other in co-creating campaign offers & manage it end to end
  • Run Influencer marketing campaign cutting across target groups to build campaign reach & depth for distribution
  • Launch & promote Jio Merchant & Jio Money products like Bharat Bill
  • Pay, JioMoney Cashbacks, Jio Merchant solutions PAN- India
  • Strategise & run paid media campaigns for different Business Units within JioMoney

Grey Worldwide
Bengaluru

Director- Digital Marketing
04.2015 - 02.2016

Job overview

  • Working with Adobe, Saint Gobain, Quikr & Dell on all Digital marketing content creation & marketing
  • Defining the global digital content strategy for Adobeʼs Priniting & publishing business- focusing on not just marketing content but also product content
  • Refining processes which aid efficiency of resources across skillsets like technical integration on websites, analytical reports on campaigns, social media campaign & new product launch & communication
  • Working closely on solving communication problems through brand re-positioning done via different communication channels
  • Co-strategizing on communication ideas which are media agnostic and ensuring it is delivered to achieve the laid out objectives of campaigns
  • Running youth centric social media campaigns which yield higher engagement & SOV for Quikr
  • Launching 2 new verticals online using a 360 approach to digital touching all engagement points of a potential consumer for Quikr Cars & Quikr Homes
  • Setting up Social Media Command Centre for providing 24/7 Listening services followed by macro intelligence on the product and industry wide insights
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement of clients by 15x.

Havas Worldwide Digital Matrix
Bengaluru

Director- Digital Marketing
08.2014 - 03.2015

Job overview

  • Working on Paid Marketing campaigns with spends being allocated on
  • Google, Yahoo & Bing for Bharti Axa General Insurance & IBM
  • Handling the IBM University Relations team & IBM Diversity & Inclusion campaigns for Media buying & Social outreach activities
  • Doing Business Development & managing the entire team across different skillsets- paid, organic, social & technical
  • Doing Blogger outreach campaign across Financial & Travel industry bloggers
  • Digital Strategy & execution for Sanofi-Aventis across Paid/Owned &
  • Social channels, have handled PPC/SEM Ad budgets of 2 Cr INR on an average every month
  • Supported new client acquisition with superior strategy and world-class presentations.

Avantas Global
Mumbai

Founder
08.2014 - 04.2015

Job overview

  • Working with Internet Startups & small agencies to devise strategies to garner a larger revenue share
  • Optimizing performance on Social Media projects for Right Click Brand communications for the FY 2014- 15
  • Strategizing & Marketing JRB10-A premium Sports Management company & Brasil Sports Academia(BSA) a grass root football development school, across North Bengal & Mumbai
  • Running the marketing programmes for BSA in 3 key markets- Mumbai Kolkata & Chennai

Netscribes India
Mumbai

Head- Digital Marketing
12.2011 - 06.2013

Job overview

  • Setting up the processes involved for digital media space- organic, paid & social
  • Handled Groupon, Future Group(All 16 brands) & HDFC Bank on Social & Reputation Management
  • Defining processes for various projects and ensuring timely delivery of reports
  • Handled Paid Media spends & social outreach for Intex Technologies for FY 2012-13, covering new product launches & launch of e-commerce platform
  • Worked with Tata Quality team in doing Social outreach on Global
  • Environment & Sustainability projects
  • Conceptualizing & developing tools/platforms to ensure smooth workflow of the entire process
  • Hiring & managing a team with creative, technical & operational skill set

Convonix- Publicis Groupe Company
Mumbai

Project Manager-Social Media Marketing
08.2010 - 12.2011

Job overview

  • Supervised Online Brand Monitoring projects & developed customized monitoring tools to suit the Indian Social Media space
  • Managed the process of developing an Online Listening Tool to take care of clients monitoring requirements on the social media space
  • Worked on Online Reputation Management projects for Big Industrial Houses in the country
  • Conducted analysis & presenting quantifiable & non quantifiable data to add value to different projects
  • Introduced & set up Social media campaigns for Kotak Securities, Pride Hotels, Reliance Digital among others

TV9 & News9- Associated Broadcasting Private Limited
Bengaluru

Asst Manager- Media Sales
08.2009 - 07.2010

Job overview

  • Involved in handling Ad agencies on the Media buying front & enabled to get a better mix of mediums at relatively lesser cost
  • Pivotal in managing key corporate accounts from Bangalore & Chennai
  • Onboarding new advertisers on English news channel offering of the company
  • Startegic media type sales including L Bands, Tickers & Special programme spnsorship

The Times of India
Chennai

Sr. Officer- Media Sales
04.2008 - 07.2009

Job overview

  • Cemented relationship with clients and intermediaries like advertising agencies
  • Serviced the client using a 360 degree approach i.e
  • All forms of media communication- TV-(Zoom & Times Now), Radio Mirchi & various property offering in print

Education

SCMS Cochin
Cochin

MBA from Marketing & Finance
05.2006 - 05.2008

South City College- University of Calcutta
Kolkata

Bachelors of Commerce from Accounting & Finance
05.2003 - 05.2006

Skills

Google Analyticsundefined

Accomplishments

  • Have acquired 100 Mn plus customers across all the brands that i have run campaign's for
  • Delivered 1000 Crores plus of revenue across JioMoney, Yaari Fintech & Yaari E-Commerce
  • Worked with 50 plus Brands shaping their creative communication & brand outlook
  • Built teams in excess of 500, starting from sourcing to bring them on board & aligning them to theOrganisations goal & OKR's
  • Built 2 Mobile App products- Product, Business & Marketing responsibilities
  • Yaarii for Digital lending for disbursement for PL, BL
  • Yaari E-commerce bringing the value segment for Fashion & Apparels to the 42,000 pin-codes in thecountry

Personal Information

  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Timeline

Founder

HealthTestToday-Fluide Diagnostics
08.2022 - Current

SVP-Business Head-E Commerce & Fintech

Yaari Digital
11.2018 - 08.2022

Assistant Vice President Marketing

Piramal Capital & Housing Finance
05.2018 - 11.2018

Head-Social & Digital Marketing

JioMoney- Reliance Payment Solutions Limited
03.2016 - 05.2018

Director- Digital Marketing

Grey Worldwide
04.2015 - 02.2016

Director- Digital Marketing

Havas Worldwide Digital Matrix
08.2014 - 03.2015

Founder

Avantas Global
08.2014 - 04.2015

Head- Digital Marketing

Netscribes India
12.2011 - 06.2013

Project Manager-Social Media Marketing

Convonix- Publicis Groupe Company
08.2010 - 12.2011

Asst Manager- Media Sales

TV9 & News9- Associated Broadcasting Private Limited
08.2009 - 07.2010

Sr. Officer- Media Sales

The Times of India
04.2008 - 07.2009

SCMS Cochin

MBA from Marketing & Finance
05.2006 - 05.2008

South City College- University of Calcutta

Bachelors of Commerce from Accounting & Finance
05.2003 - 05.2006
Sunu Surendranath NairDigital First Marketer & Product Creator