Gaming
SUPRATIK KUNDU
PRODUCT & MARKETING LEADER
Bengaluru
Summary
Professional with strong background in driving business growth and optimizing performance. Skilled in strategic planning, data analysis, and customer acquisition. Known for effective collaboration, adaptability, and delivering results in dynamic environments. Highly valued for leadership, problem-solving, analytical thinking, effective communication, and results-driven mindset.
Overview
7
7
years of professional experience
Work History
Growth Manager Specialist
PlayGPL
07.2023 - 08.2025
- Generated 10X revenue growth and achieved a 4X increase in brand visibility within the first year by leading and implementing comprehensive, data-driven marketing strategies.
- Optimized the customer payment funnel and leveraged Referral Marketing to increase the 2nd Deposit Rate from 1.38% to 9.4%, effectively reducing the payback cycle by 50% and boosting retention by 75%.
- Executed high-impact cross-channel campaigns across Google Ads, Meta Ads, and WhatsApp, consistently achieving a positive Return on Ad Spend (ROAS).
Product Manager
Hoggy
12.2021 - 10.2022
- Increased Monthly Active Users (MAUs) by 25% by leveraging insights from emerging market trends and consumer preferences to inform product development and positioning.
- Boosted user retention by 30% through the strategic alignment and execution of integrated technology and marketing initiatives.
- Reduced user churn by 15% by designing and implementing a personalized content delivery system based on user behavior and segmentation.
Founders Office - Product & Strategy
Extraclass
07.2019 - 01.2021
- Drove a 125% increase in lead generation by developing and executing targeted paid advertising campaigns across key digital channels.
- Improved organic website traffic by 300% in three months by implementing effective, scalable SEO strategies and content optimization.
- Piloted beta program with 100+ users, collecting user feedback and presenting synthesized reports to the Founder's Office; these reports were used to improve UX flows and reduce churn by 10%.
B2B SAAS Product Delivery
Selfstudy
03.2018 - 05.2019
- Spearheaded the complete product lifecycle (PLC) for both Web and Android applications, defining product narratives and rapidly iterating Minimum Viable Products (MVPs) in an Agile/Scrum environment.
- Achieved a 100% client satisfaction rating by introducing and serving as the Single Point of Contact (SPOC) for Agile implementation within the B2B service ecosystem.
- Drove continuous optimization of the user experience (UX) by owning the end-to-end implementation and iterative refinement of design systems for all newly launched product features.
Education
Product Management Certification -
01.2021
M.Tech & B.Tech - Mining Engineering
01.2017
Served as Content Director for K12 JEE Aspirants, managing content strategy and outreach.
Skills
Competitive analysis
Customer acquisition
AI in product management
Creative Direction
Paid advertising
CRM management
Influencer marketing
Marketing automation
Competitor analysis
Team leadership
Pricing strategy
Strategic planning
Interests
AI Agents
Newsletter Business
Timeline
Growth Manager Specialist - PlayGPL
07.2023 - 08.2025
Product Manager - Hoggy
12.2021 - 10.2022
Founders Office - Product & Strategy - Extraclass
07.2019 - 01.2021
B2B SAAS Product Delivery - Selfstudy
03.2018 - 05.2019
Indian Institute of Technology (ISM) Dhanbad - M.Tech & B.Tech, Mining Engineering
Pragmatic Leaders - Product Management Certification,