Supriya Chandra
Senior Digital Marketer
Pune,Maharastra
Summary
Experienced digital marketing professional with a proven track record of managing end-to-end campaigns and achieving KPI targets.
Analytical approach & growth hacking skills. Product management enthusiast who has a solid understanding of product marketing.
Seeking a challenging role where I can leverage my expertise in SEM strategies, campaign optimization, and client relationship management to drive success for clients like Dyson Singapore, MARS UK, MARS APAC, and MARS IN.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Senior Digital Marketer
Cybage
Pune
11.2021 - Current
- Directly collaborate with GroupM HUB, Mindshare, and EssenceMediacom Partners in the UK, APAC, and IN as a vendor.
Manage end-to-end campaigns, from media planning to achieving KPI targets. - Develop and execute SEM strategies, optimizing campaigns and scaling accounts to meet client expectations and market demands.
Create tailored campaign strategies, conduct optimizations, and prepare reports to support the pursuit of campaign goals within Google Ads. - Responsible for media planning, campaign setups, post-campaign analysis, and providing regular weekly, monthly, and daily reports.
Attend campaign briefing calls to gather client requirements and objectives. - Created comprehensive media plans customized to meet specific market needs.
- Prepare daily pacing reports and offer recommendations for performance enhancement.
- Manage bids and budgets, making necessary adjustments to ensure optimal campaign performance.
- Set up and upload campaigns on various digital advertising platforms.
- Continuously optimize and monitor campaigns to meet and exceed KPIs.
- Conduct in-depth campaign performance analysis to identify areas for improvement.
- Create and optimize ads, providing valuable suggestions for enhancing ad creatives.
- Develop Olive Media plans and Multi-Source Attribution Models (MSC).
- Scrub search query reports (SQR) for negative keywords and suggest keyword optimizations.
- Offer ongoing keyword suggestions and work on Quality Score (QS) optimization.
- Generate and deliver monthly reports on campaign performance to clients and stakeholders.
- Oversee and manage campaigns in two markets, the Philippines and India, ensuring consistent performance.
- Collaborate effectively with cross-functional teams to align strategies and achieve campaign goals.
Digital Marketer
Cybage
Pune
11.2021 - 04.2022
- Drove paid marketing campaigns to support key business initiatives across account management, and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
Marketing Manager
10times.com (Subsidiary of IndiaMart)
Noida
04.2021 - 11.2021
- Outlined omnichannel channel goals across brands and digital platforms.
- Optimized SEO optimized strategies for short- and long-term campaigns.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Assistant Marketing Manager
10times.com(Subsidiary of IndiaMart)
Noida
05.2020 - 04.2021
- Key projects worked in Martech, Digital Media Solutions, Marketing automation, Lead qualification engine, AI Chatbot, Recommendation engine, reporting dashboard,lead generation.
- Launched End-to-End Successful Paid Marketing campaigns across Social Channels i.e LinkedIn, Facebook.
- Devised and deployed online marketing plans with effective SEO, SEM, social media and email campaign strategies.
- Worked closely with all product development departments to create and maintain marketing materials.
- Improved product marketing objectives by constructing communication initiatives and branding strategies.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Created a funnel for inbound leads & generated 50X leads in pandemic time.
Associate Marketing Manager
10times.com (Subsidiary of IndiaMart)
Noida
05.2017 - 04.2020
- Handled creation, set-up, maintenance, administration and measurement of database marketing campaigns.
- Created Pipeline of Inbound Leads & developed process around that.
- Email Marketing, Email content creation & handling email marketing tool.
- Created & executed social media marketing plan & increased follower base by 200%.
- Generated inbound leads & contributed to 40% revenue growth.
- Launched facebook, google & linkedin campaigns.
Education
PGDCA - Information Technology
Indra Gandhi National Open University
05.2009 - 05.2010
BCA - Computer Applications
Amity University
Lucknow 05.2006 - 05.2009
High School Diploma -
Stella Maris Convent School
SultanpurSkills
Market Positioning
Timeline
Senior Digital Marketer
Cybage
11.2021 - Current
Digital Marketer
Cybage
11.2021 - 04.2022
Marketing Manager
10times.com (Subsidiary of IndiaMart)
04.2021 - 11.2021
Assistant Marketing Manager
10times.com(Subsidiary of IndiaMart)
05.2020 - 04.2021
Associate Marketing Manager
10times.com (Subsidiary of IndiaMart)
05.2017 - 04.2020
PGDCA - Information Technology
Indra Gandhi National Open University
05.2009 - 05.2010
BCA - Computer Applications
Amity University
05.2006 - 05.2009
High School Diploma -
Stella Maris Convent School