Supriya Gupta
Corporate Communications And Marketing
Guwahati
Summary
Seasoned Marketing and Communications Specialist with 13+ years of marketing and corporate communication experience in highly matrixed organizations. Plays key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Plans, implements and develops new marketing ideas and communications projects for business . Competent in all job functions with general understanding of industry practices, techniques and standards.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Key Account Director
Praddictability Media Sciences
Guwahati
12.2020 - 02.2022
- Built and maintained strong client relationships to drive business growth.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Prepared and implemented social Media strategy and campaign planning
- Developed communications strategies to drive forward progress in public relations for clients
- Built and maintained relationships with key spokespeople, advocates and opinion leaders.
- Content creation and Research for RFPs and existing clients
- Media buying to rollout out outreach programs for clients
Senior Manager
Insight Brandcom Pvt. Ltd
Guwahati
05.2020 - 09.2020
- Researched, analyzed and solved marketing and strategy concerns through personalized approach.
- Prepared exhaustive client reports
- Worked on business plans to drive successful business.
- Developed proposals and presentations for internal and external audiences.
- Carried out and developed social media, e-blast and public relations campaigns.
- Recommended and implemented successful strategies to maximize revenue.
- Analyzed market data to inform strategic decisions.
- Developed communications strategies to drive forward progress in public relations.
Senior Manager
PRaddictabilty Media Sciences
Guwahati
01.2019 - 04.2020
- Client Servicing
- Implemented and developed social media content and communications strategy
- Implemented outreach benchmarks across all platforms to maximize party interface
- Research on the key issues that need to be highlighted in the current political environment
- Planning and preparing communication strategy, PR campaigns and media outreach for clients
Senior Marketing Communications Manager
CBRE
New Delhi
10.2016 - 07.2018
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Analyzed market data to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Developed communications strategies to drive forward progress in public relations.
- Assisted with media interviews, prepping guests and offering assistance with event executions
- Built and maintained relationships with key spokespeople, advocates and opinion leaders.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Authored fresh and engaging press releases and articles and prepared complete press kits.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight service benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Key clients included AAI, Piramal, MRMDA , CREDAI, CII amongst others
- Devised content strategy to effectively engage target audiences.
- Helped develop creative presentations, trend reports, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Senior Communications Manager
Cohn & Wolfe Six Degrees PR
New Delhi
01.2014 - 10.2016
- Developed communications strategies to drive forward progress in public relations.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Content creation and development of media pitches
- Research and planning for new RFPs
- Event and Vendor Management
- Celebrity Management
- Built and maintained relationships with key stakeholders and vendors.
- Article and Press Release drafting
Assistant Corporate Communications Manager
ESPN STAR SPORTS
New Delhi
06.2011 - 12.2013
- Communications strategy to attract ad revenue for various event broadcasts on the channel
- Planning & managing end-to-end execution events such as ICC champions Trophy inauguration; Hockey India League auctions etc
- Content creation and article development
- Managing the media and interaction sessions with the sports personalities for special stories(pre event, post event and during the tournament)
- Create buzz around the event on national and international level
- Engaging with sports experts for opinions and commentary
- Event and Vendor Management
- Managing the ad shoots and promotions with celebritries like Shahrukh Khan ; John Abraham; Deepika Padukone amongst others
- Documentation and compilation of the media report
Associate
Genesis Burson Marstellar & Hanmer MS&L
01.2009 - 02.2011
Education
Master of Arts - Mass Communications
08.2004 - 08.2006
Bachelor of Arts - English Honors
07.2001 - 07.2004
Skills
Content Development
undefinedTimeline
Key Account Director - Praddictability Media Sciences
12.2020 - 02.2022
Senior Manager - Insight Brandcom Pvt. Ltd
05.2020 - 09.2020
Senior Manager - PRaddictabilty Media Sciences
01.2019 - 04.2020
Senior Marketing Communications Manager - CBRE
10.2016 - 07.2018
Senior Communications Manager - Cohn & Wolfe Six Degrees PR
01.2014 - 10.2016
Assistant Corporate Communications Manager - ESPN STAR SPORTS
06.2011 - 12.2013
Associate - Genesis Burson Marstellar & Hanmer MS&L
01.2009 - 02.2011
Amity University - Master of Arts, Mass Communications
08.2004 - 08.2006
Indraprastha College For Women , Delhi University - Bachelor of Arts, English Honors
07.2001 - 07.2004
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