Supriya R
Bangalore
Summary
Expert Affiliate Marketing bringing 5 years of expertise in Digital Marketing. Effectively manages assignments and team members. Dedicated to self-development to provide expectation-exceeding service. Talented Marketing Specialist leveraging 5 years of marketing experience. Focused on developing successful campaigns and product marketing plans that satisfy demanding objectives. First-rate attention to detail and creative mindset.
Overview
6
6
years of professional experience
Work History
Senior Channel Marketing Specialist
Cimpress
Bangalore
07.2023 - Current
- Developed incentive programs designed to reward top-performing partners who met specific criteria set by the company.
- Worked for vistprint brand and its performance marketing.
- Good hands-on experience with all kinds of MMP's like Appsfyler, singular, Impact, Traderdoubler, Money Supermarket and Money Savings Expert.
- Good knowledge of analyzing data with data tools like Looker, Google Analytics, similar web and SEM rush.
- Worked with Approximately 100+ affiliates, rewards, loyal and cashback websites and have a good understanding of booking the placements and driving the ROI.
- Developed pricing strategies to maximise sales through channel partners.
- Conducted regular channel performance reviews and adjusted marketing tactics accordingly.
- Prepared budget forecasts based on projected expenses related to upcoming promotional activities.
- Worked closely with external agencies and vendors on creative projects related to our channel marketing program.
- Drafted monthly reports on progress of marketing programs for distribution among leadership teams.
- Analyzed market trends and provided insights into opportunities within various channels.
- Implemented tracking systems for measuring success of campaigns and promotions across different channels.
- Analyzed consumer behavior data to inform marketing strategies.
Assistant manager ( Affiliate Marketing)
Smart Shift Logistic Solutions (Porter)
Bangalore
02.2022 - 08.2022
- Generated strategic weekly Key Performance Indicator (KPI) targets, motivating and incentivizing staff to continually achieve and exceed expectation.
- Worked as a Assistant Manger for Affiliate Marketing channel. With huge responsibility on customer acquisition and re-targeting on both national and international markets
- Scheduled weekly projects, anticipating timelines for milestones and completion dates.
- Works completely on B2B, B2C,D2C channel with CPO, CPI and CPR campaign model.
- Well versed with All MMP's like appsflye, Adjust and singular.
- Complete handhold on both App and web campaigns.
- Works on international Affiliate networks like Tradedoubler and Awin.
- Managing the team and its performance never the less with revenue generator.
Digital Marketing Analyst, (Affiliate Marketing)
Hiveminds
Bangalore
02.2020 - 01.2022
- My roles and responsibilities are handling Affiliate marketing where I look after 80+ partners (both in agencies and ad networks) 15+ international affiliates partners and their performance in campaigns
- I am working with 5+clients
- I have complete knowledge in all campaign models (CPI, CPO, CPA, CPS, and CPR).
- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
- Reviewed analytics to evaluate campaign performance, making amendments to strategies for underperforming areas.
- Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement.
- Stayed updated on the latest digital marketing trends through regular networking and researching online daily.
Financial Analyst
Wellsfargo
Banaglore
06.2018 - 01.2020
- Utilised financial accounting systems and software to facilitate relationships between systems and avoid errors.
- Designed and implemented standardised reports, leading to extra insights into business performance.
- Applied advanced Excel skills to manage data using pivot tables, VLOOKSUPs, SUMIFS and Index Match.
- Worked to identify improvements to existing reporting to meet information demands from users.
- Reviewing Invoices and their error and make a payments.
- Handling Mortgage sector in the bank with huge responsibility of making right decision on invoicing.
- Work with all financial investors like FHA, FNMA, VA a top USA investors.
Education
MBA - Marketing
Siddaganga Institute of Technology
Tumkūr, KA2017
BBM - Marketing
Sree Siddaganga F.G.C For women
TumkurPUC -
Sapthagiri pu college
Skills
- Worked as a financial analyst for 17 years in Wells Fargo
- 5 years of work experience in affiliate Marketing
- Worked with Over 100 affiliate networks, rewards, cashback and loyalty websites
- Good knowledge of running campaigns for both Apps and websites
- Good grip on CPA, CPM, CPI and CPO campaigns and also booking the placements on a flat fee basis
- Having end-to-end knowledge starting from onboarding the partners to invoicing Affiliate marketing
- Good communication skills
- Highly committed and dedicated in approach
- High self-belief, confidence and ability to handle different learning curves
Tools:
- Excel Singular, AppsFlyer, Singular, Adjust, Impact, Tradedoubler, Impact, MSP and MSE
- Data analysis Skills with Looker, Good analytics, Similar web and SEM rush
- OS: Windows, MAC
- Marketing strategies
Accomplishments
- Awarded Multiple times as a RPH star.
- Got Recognition for good campaign promoter and revenue generator.
Timeline
Senior Channel Marketing Specialist
Cimpress
07.2023 - Current
Assistant manager ( Affiliate Marketing)
Smart Shift Logistic Solutions (Porter)
02.2022 - 08.2022
Digital Marketing Analyst, (Affiliate Marketing)
Hiveminds
02.2020 - 01.2022
Financial Analyst
Wellsfargo
06.2018 - 01.2020
MBA - Marketing
Siddaganga Institute of Technology
BBM - Marketing
Sree Siddaganga F.G.C For women
PUC -
Sapthagiri pu college
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