Supriya Ullengala
Mumbai
Summary
Influencer marketing professional skilled in campaign management and creator relations. Delivered over 300 multi-creator campaigns, utilizing data analysis and negotiation to enhance brand awareness and drive results. Focused on building strategic partnerships and optimizing influencer strategies for maximum engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Team Lead - Influencer Partnerships
Madhouse Media
09.2024 - Current
- Headed end-to-end influencer marketing operations, including strategy, creator sourcing, negotiations, campaign execution, and reporting.
- Executed and managed high budget influencer campaigns exceeding ₹1 Crore, ensuring brand safety, performance tracking, and timely delivery.
- Led and mentored a team managing creators, outreach, client servicing, and campaign delivery.
- Scaled the influencer marketing function by building internal systems, creator databases, campaign workflows, and execution frameworks.
- Worked on campaigns for top banking and finance brands, including HDFC Bank, ICICI Bank, IDFC First Bank, Groww, Motilal Oswal, along with lifestyle brands such as Starbucks, Jockey, Swiggy, and District.
- Delivered 300+ multi creator campaigns across the finance and lifestyle sectors.
- Built a creator network of over 1,000+ creators.
- Acted as the key point of contact between brands, agencies, and creator talent, maintaining long-term partnerships, and repeat business.
- Built and grew the agency-to-agency (B2B) vertical, onboarding partner agencies, closing recurring collaborations, and positioning Madhouse as an execution partner for large campaign volumes.
- Introduced data driven decision making through structured reporting, creator performance analysis, and campaign optimization.
Agency Partnership & Influencer Relations Lead
Finnet Media
04.2023 - 08.2024
- Manage Talents, build relationship with creators for smooth execution
- Maintain agency relations and build connection with new agencies for campaigns
- Coordinating on influencer marketing briefs and queries for new campaigns
- Keeping up with the market for new campaigns
- Define, maintain, and iterate the overall influencer relations strategy
- Strategizing and brainstorming ideas for campaigns
- Ensuring smooth execution between Talents and Client
- Finnet Media is a Talent Management Agency based out of which exclusively manages some of the top creators from Fintech, infotainment, lifestyle, Fitness, Tech, etc. It has around 40+ creators.
- Collaborated with brands to create authentic marketing campaigns and promotional strategies.
- Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
Executive Influencer Relations
Boomlet Media
MUMBAI
09.2021 - 03.2023
- Acquired, connected, and onboarded influencers, content creators, and celebrities to enhance collaboration and campaign effectiveness
- Coordinate with brands for the influencer campaigns
- Define, maintain, and iterate the overall influencer relations strategy
- Ideate and create a strategy for Influencer driven campaigns
- Activate, Negotiate, Brief Influencers about the campaign
- Work closely with the strategy team to create and execute the campaigns
- Tracked performance and analyzed insights to create activity reports, informing strategy adjustments and future campaigns
- Boomlet is a full stack influencer management and networking company which helps brands to manage, validate, measure and scale influencer marketing programs built on relationships and Business Intelligence.
Jr. Influencer Marketing Executive
Pollen Digital Solutions Private Limited
09.2021 - 11.2021
- Develop and execute influencer marketing strategies and creative campaigns.
- Complete the finance process of raising PO, Estimate, etc.
- Research relevant influencers and contact them.
- Brainstorm new, creative approaches to influence the campaigns.
- Ideating and executing branded digital campaigns with social media influencers.
- Content creation, creating new and innovative content to engage the existing followers and attract the new audience.
- Identifying and boarding relevant influencers.
- Submission of reports for Amplification Activities to management and clients as per agreed timelines.
- Right selection of influencers basis brand objectives.
- Pollen is an Influencer Marketing Agency which comes under the parent company ZOO Media. Pollen executes campaigns for some of the top brands like Netflix, Cred, Manyavar, Revital, Aha Telugu, Dabur, etc.
Influencer Marketing Intern
Chtrbox Technologies Pvt. Ltd
05.2021 - 07.2021
- Influencer discovery over social media platforms, primary Instagram
- Reaching out to influencers and representing Chtrbox.
- Facilitating the onboarding process with the influencers.
- To aid building a strong influencer network for Chtrbox, throughout the country, across campus, parent communities, professional circles and influencer clusters.
- Represent Chtrbox and its interest among the influencers, corresponding during the tenure.
- Contribute to planning & execution for campaigns that come along the way.
- Manage time, learn & grow with the team.
- Chtrbox is India's leading, influencer marketing platform, connecting brands to social media influencers to tell great stories. Help visionary marketers discover and collaborate with creators, bloggers, social media influencers and passionate fans of their brands. Brands benefit by gaining customer attention, real engagement and growing their business.
Business Development Executive
CupShup
02.2021 - 04.2021
- Identifying new B2B sales leads, business prospects and closing in new clients and brands.
- Researching organizations and individuals online on social media especially LinkedIn, Email Marketing to identify new leads and potential new markets.
- Contacting potential clients via email or phone to establish rapport and set up meetings.
- Pitching products and services
- Managing end to end business processes right from pitching, planning and closing the deal to campaign execution and client servicing - heating up cold leads.
- Worked in sync with the Client Servicing Team, City Manager and Creative Team to deliver best pitches and campaigns.
- CupShup in Mumbai is one of the leading businesses in the Advertising Agencies. CupShup is an advertising startup that brews innovative advertising and marketing solutions to bring uninterrupted branding, immersive experiences and digital conversations.
Education
Bachelors in Commerce -
SIES College of Commerce
Mumbai01.2022
Digital Marketing Diploma -
Indian Institute of Digital Education
Mumbai08.2020
HSC -
03.2019
SSC -
03.2017
Skills
- Influencer strategy
- Campaign management
- Data analysis
- Negotiation skills
- Creator relations
- Brand awareness
Certification
• Digital Marketing Diploma, Indian Institute of Digital Education, 11/2019 - 08/2020
• Fundamentals of Digital Marketing, Google, 05/2020
• Google AdWords, Google, 05/2020
• Content Marketing, Hubspot, 05/2020
• Inbound Marketing, Hubspot, 05/2020
• Fundamentals of Digital Marketing, Google, 05/2020
• Google AdWords, Google, 05/2020
• Content Marketing, Hubspot, 05/2020
• Inbound Marketing, Hubspot, 05/2020
Software Skills
- Microsoft Windows, 2010
- Microsoft Office, 2010
- Microsoft Word, 2010
- Microsoft Excel, 2010
- Microsoft Powerpoint, 2010
Languages
- English
- Hindi
- Telugu
- Marathi
Disclaimer
I hereby declare that the above information provided by me is true to the best of my Knowledge.
Timeline
Team Lead - Influencer Partnerships
Madhouse Media
09.2024 - Current
Agency Partnership & Influencer Relations Lead
Finnet Media
04.2023 - 08.2024
Executive Influencer Relations
Boomlet Media
09.2021 - 03.2023
Jr. Influencer Marketing Executive
Pollen Digital Solutions Private Limited
09.2021 - 11.2021
Influencer Marketing Intern
Chtrbox Technologies Pvt. Ltd
05.2021 - 07.2021
Business Development Executive
CupShup
02.2021 - 04.2021
Bachelors in Commerce -
SIES College of Commerce
Digital Marketing Diploma -
Indian Institute of Digital Education