Surabhi Kesarwani
Noida
Summary
Highly motivated and organized Advertising Sales professional with 15+ years of experience in client relations and sales. Proven track record of successfully building relationships with clients and consistently exceeding sales targets. Seeking to leverage strong interpersonal skills and sales experience to take on a new challenge in a fast-paced environment.
Overview
18
18
years of professional experience
Work History
Senior Manager Major Accounts
ABP Networks Pvt Ltd.
06.2015 - Current
- Team head for regions - Delhi/NCR, UP-West, Punjab, Himachal Pradesh
- Managed a team of 5+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Managing Retails & Government vertical business of North Region for Television and Digital
- Handling Clients from segments - SMEs, RETAIL, GOVERNMENT, PSUs & POLITICAL
- Contributed to expansion of retail and corporate advertising of Delhi/NCR, Western UP, Punjab and Madhya Pradesh region
- Formulating need-based business strategies for long term and short term goals of the organisation for maximizing profitability
- Market analysis, understanding market trends, generating maximum market share from advertising expenditure
- Customised and creative advertising solution
- Maintaining good PR with advertising agencies and clients for ensuring continued & repeated business in each campaign planned by the company and thereby augmenting business
- Keeping track of market share and increasing Effective rates of Network channels and optimum utilization of inventory
- Share Up to date informations in advance , Data Base & reports Management
- Develop Excellent PR establish excellent connections with TOP Management of Clients and Agencies.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
- Created detailed reports on project progress for senior management review.
- Directed cross-functional teams in developing innovative solutions to complex problems.
- Collaborated with external vendors to negotiate contracts that met company requirements while minimizing costs.
- Developed long-term relationships with key stakeholders including customers, suppliers, regulatory bodies.
- Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
- Developed business plans to incorporate growth, modernization and cost structure improvement.
Deputy Manager ( Media Solutions-PSU Category)
AMAR UJALA Publications
06.2013 - 06.2015
- Building business relationship with client and advertising agency decision makers and influencers
- Identifying & developing new clients; devising & implementing strategies & plans to achieve pre-set targets & ensure profitability
- Data analysis, understanding market trends to provide creative options & Response based advertising avenues, tailored to the needs of the individual clients
- Ensuring timely service delivery as well as collections from clients within stipulated credit period
- Reviewing & interpreting competition/market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts & developing them to achieve consistent profitability & enhanced revenue
- Retaining clients by providing best possible service in terms of immediate response to enquiries, quick execution.
Assistant Manager (Dept.-Space Marketing)
BUSINESS STANDARD Newspaper Ltd.
03.2008 - 01.2013
- Servicing clients and agencies for Retail category
- Given growth of 250% in period of 2 years in Retail business
- Achievement of 175% target from retail clients in hindi edition in launch year
- Driving sales initiatives for achieving desired targets through space selling for advertisements in the Print Media
- Identify the right media mix and take forward the client's campaign
- Exploring business potential, opportunities & clientele to secure profitable business volumes
- Actively involved in sales presentations and media negotiations
- Interfacing with clients- the advertising agencies and advertisers and maintaining relations with them for ensuring continued & repeated business in each campaign planned by the company and thereby augmenting business
- Keeping a track on sales targets achieved; maintaining and submitting MIS/ monthly reports to the subordinates.
Assistant Manager (Dept.-Space Marketing)
Indian Express Newspaper Ltd.
01.2007 - 01.2008
- Servicing Education clients for advertisement support
- Servicing Agencies for Business development and PR
- Planning and designing features
- Presenting innovative ideas of advertisement to clients for maximum visibility
- Building Public Relations with clients and competitors.
Financial Services Consultant (Dept.-Bancassurance)
ICICI Prudential Life Insurance
01.2006 - 12.2007
- Building and maintaining healthy business relations with bank staff, major clients, ensuring customer satisfaction by achieving delivery & service quality norms
- Training and guiding work force about the financial products and schemes
- Conducting market survey/ research; Comparison and analysis of different products in market
- Financial planning and Tax planning for the bank customers
- Taxation and Budgeting.
Education
PGDBM - Finance & Marketing
NIILM School of Business
01.2006
B.A. - Economics
Allahabad University
01.2004
10+2 -
Girl's High School, Allahabad
01.2000
Skills
- Talent Development
- Market Analysis
- Budget Oversight
- Resource Allocation
- Business Performance Management
- Strategic Planning
- Sales Strategies and Planning
- Influencing and Negotiating
- Database Development
- Reporting Management
Academic Trainings
- Ambassador for Standard Chartered Classic Equity Fund in HDFC Bank, Standard Chartered Bank, Study on the Mutual Fund Consultancy, Promotion and Sales, 60 days
- Security and Portfolio analysis of 'IT Hardware Industry', Moser Baer co. Ltd,HCL Info systems and Zenith Computers Ltd, Economic & Industry Analysis of IT Hardware Industry and Company analysis., 30 days
- Merger & Acquisitions, Centurion Bank and Bank of Punjab, Analysis of the basic economic forces, its goal and process involved, 15 days
Profile Snapshot
Post graduate diploma in Finance & Marketing from NIILM School of Business.
Accomplishments
ó Awarded for EXCEPTIONAL Work in Ad sales in FY 2015-16.
ó Awarded for BEST CREATIVE Work in Ad sales in FY 2015-16.
ó Awarded for EXCEPTIONAL Work in Ad sales in FY 2016-17.
ó Awarded for EXCEPTIONAL Work in Ad sales in FY 2017-18
ó Awarded for EXCEPTIONAL Work in Ad sales in FY 2021-22
References
References available upon request.
Timeline
Senior Manager Major Accounts
ABP Networks Pvt Ltd.
06.2015 - Current
Deputy Manager ( Media Solutions-PSU Category)
AMAR UJALA Publications
06.2013 - 06.2015
Assistant Manager (Dept.-Space Marketing)
BUSINESS STANDARD Newspaper Ltd.
03.2008 - 01.2013
Assistant Manager (Dept.-Space Marketing)
Indian Express Newspaper Ltd.
01.2007 - 01.2008
Financial Services Consultant (Dept.-Bancassurance)
ICICI Prudential Life Insurance
01.2006 - 12.2007
PGDBM - Finance & Marketing
NIILM School of Business
B.A. - Economics
Allahabad University
10+2 -
Girl's High School, Allahabad
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