Surabhi Mishra

• Campaign Creation and Management:Execute advertising campaigns on Facebook Ads and Google Ads.Configure precise ad targeting parameters for effective audience reach.
• Campaign Performance Analysis: Vigilantly monitor and assess campaign performance across diverse platforms. Analyze critical metrics (CTR, conversion rates) to drive data-driven insights. Identify areas for improvement and implement strategic optimizations.
• Media Planning for International Clients: Formulate comprehensive media planning strategies for international clients.
• Campaign analysis: Utilize Yumi analytics for deep insights and campaign optimization for Television media.
• Keyword Selection and Audience Targeting:Collaborate in keyword selection aligned with campaign objectives and audience intent. Refine audience targeting criteria based on demographics, interests, and behavioral data.
• Facebook Ads Manager Expertise:Drive the entire campaign lifecycle on Facebook Ads Manager, from creation to optimization. Design customized media plans for Facebook and Instagram campaigns, aligning with client goals.
• Reporting and Performance Monitoring:Prepare detailed reports for various campaigns, providing actionable insights. Continuously monitor campaign performance.
• Diverse Campaign Execution:Execute various campaign types, including Facebook page likes, post promotion, video promotion, and click-to-website campaigns. Lead and manage lead generation campaigns through Facebook, enhancing customer acquisition and revenue.

• Skills: Media Planning ·Digital Marketing · Social Media Marketing · Facebook Marketing · Instagram Marketing · Campaign Management

• Keyword Research and Optimization: Conduct continuous keyword research to identify high-value keywords and trends.Expand the list of relevant keywords to enhance campaign reach.Optimize existing keywords for better ad performance, considering factors like relevance, search volume, and competition.
• Campaign Monitoring and Analysis: Regularly monitor the performance of advertising campaigns across various platforms.Analyze key metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI).Identify areas for improvement and implement data-driven optimizations to maximize campaign effectiveness.
• Campaign Creation on Facebook and Google Ads: Develop and launch advertising campaigns on Facebook Ads and Google Ads platforms. Craft compelling ad copy and design engaging visuals to attract the target audience.
  Set up ad targeting parameters, including demographics, interests, and behaviors, to reach the desired audience effectively.
• Keyword Selection and Audience Targeting: Collaborate in the selection of appropriate keywords to align with campaign objectives and audience intent.
  Fine-tune audience targeting criteria based on demographics, interests, and behavioral data to ensure ads reach the right audience segments.Continuously assess and refine keyword and audience strategies for optimal campaign performance.
• Keyword Research and Optimization: Conduct continuous keyword research to identify high-value keywords and trends. Expand the list of relevant keywords to enhance campaign reach. Optimize existing keywords for better ad performance, considering factors like relevance, search volume, and competition.
• Campaign Monitoring and Analysis: Regularly monitor the performance of advertising campaigns across various platforms. Analyze key metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI). Identify areas for improvement and implement data-driven optimizations to maximize campaign effectiveness.
• Campaign Creation on Facebook and Google Ads: Develop and launch advertising campaigns on Facebook Ads and Google Ads platforms. Craft compelling ad copy and design engaging visuals to attract the target audience. Set up ad targeting parameters, including demographics, interests, and behaviors, to reach the desired audience effectively.
• Keyword Selection and Audience Targeting: Collaborate in the selection of appropriate keywords to align with campaign objectives and audience intent. Fine-tune audience targeting criteria based on demographics, interests, and behavioral data to ensure ads reach the right audience segments. Continuously assess and refine keyword and audience strategies for optimal campaign performance.
• Skills: Keyword Research · Optimization · Monitoring and reporting · Google Ads · Facebook Ads · Target Audience

• Organize and facilitate company's onboarding procedures for new hires which includes processing employment/academic documents.
• Initiating background checks, drug screening for candidates.
• Validating candidate documentation, onboarding paperwork.
• Experienced with Bullhorn portal, HG Comply, I – 9 verification.
• Consistent follow‑up with candidates and resolving their queries on a
timely basis.
• Maintain Consistency while onboarding consultants

• Reached out to qualified referral candidates to obtain applications.
• Coordinated incoming job requisitions and applications.
• Worked with recruiting teams and human resources representatives to accomplish hiring objectives.
• Operated and maintained applicant tracking and candidate management systems.
• Sourcing candidates that matches desired skills.
• Screening the candidates by conducting the telephonic interviews.
• Organize and facilitate company's onboarding procedures for new hires which includes processing employment/academic documents.
• Maintaining and updating database (Smartsheet) of the candidates.
• Managing and actioning requests on emails/ shared mailbox.

• Used Boolean searches to develop applicant portfolios for expected openings.
• Interviewed candidates using different interview methods and approaches.
• Onboarded new hires and set up training.
• Wrote and posted technical job descriptions
• Analyzing the requirement of organization.
• Sourcing candidates that match the desired skills.
• Screening the candidates by conducting telephonic interviews.
• Scheduling selected candidates for technical and personal interviews.