Surabhi Rajpoot
Campaign Manager
Noida
Summary
Dynamic marketing professional with proven expertise in campaign management and analytics, honed at One97 Communications Ltd - PayTM. Excelled in leveraging CRM integration and strategic decision-making to drive brand growth and user engagement. Skilled in CLM planning and social media marketing, achieving significant conversion rates through innovative strategies and collaborative teamwork.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Deputy Manager
One97 Communications Ltd - PayTM
Noida
08.2023 - Current
- Led brand strategy execution, optimisation of brand presence across digital channels, resulting in increased user engagements, and conversion rates.
- Analysed the performance of campaign data and competitor performance, providing insights to refine the strategy and achieve brand growth.
- Led demand generation marketing strategies and programs to improve customer acquisition and conversion leveraging internal and external resources to align with best practices.
- Optimised brand pages within each platform to increase the visibility of offers.
- Tied up with popular merchants to increase DAU and MAU rates of transactions.
- Worked jointly with internal teams to create campaign strategies, content calendars and execution plans to ensure best deliverables within TAT.
Assistant Manager
Reliance Retail Pvt Ltd
Gurgaon
02.2023 - 07.2023
- Spearheaded strategic initiatives for on-app campaigns, push notifications, promo offers, implementing segmentation strategies to enhance campaign efficiency and target audience engagement while delivering insights to executive leaderships.
- Collaborated with the creatives team to craft campaigns across channel-wise properties, analysing performance and mitigating customer attrition for impressive results.
- Established and cultivated strategic partnership to amplify brand visibility, enhance market presence and drive additional revenue streams through B2B collaborations.
- Pioneering strategies to drive user engagement, retention and revenue expansion.
CRM Marketer
OYO Rooms Private Limited
Gurgaon
10.2021 - 02.2023
- Worked to increase performance marketing, product, and tech, and on the M&A team with our tuck-in acquisition strategy to build through partnerships and acquisitions.
- Automate the flow of trigger emails and notifications to generate revenue and direct demand growth.
- Brainstormed content marketing strategies based on the client's business goals, existing content, and chosen key performance indicators. Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Gathered campaign results, and developed a reporting dashboard to illustrate campaign effectiveness. Developed insights on marketing campaigns to assess performance against goals.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Planned and implemented studies to assess market conditions, and evaluated results to enhance marketing campaigns. Built and strengthened strategic relationships with vendors, advertising agencies, and leading industry partners.
- Coordinate with the social media team for promotions and creative planning.
Digital Marketing Executive
Bhadani Technologies Pvt Ltd
Gurugram
07.2019 - 10.2021
- Directed traffic to the website through growth strategies, SEO using SEMRUSH, content distribution (blogs and SMM), and email marketing.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Utilized Google Analytics to set up, monitor, and analyze content success, and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Maintaining our social media presence across all digital channels.
- Tracking the website traffic and providing internal reports regularly.
- Monitor and manage the work of the production team, along with the QA's tasks, to meet the timelines while maintaining the email quality intact.
- Contribute to the company’s blog for on-page and off-page optimization.
Sr Associate- Operations
One 97 Communications
Noida
11.2016 - 07.2018
- Proved successful at working within tight deadlines and a fast-paced atmosphere.
- Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.
- Participated in continuous improvement by generating suggestions, and engaging in problem-solving activities to support teamwork.
- Actively listened to vendors, handled concerns quickly, and resolved escalated major issues.
- Resolved problems, improved operations, and provided exceptional service.
- Worked as a trainer to provide training about the operational process to the new team across PAN India.
- Handling responsibilities much more than operations, such as handling database fetches using Hive through SQL queries, and sharing with vendors.
- Handling live queries during the Facebook live session and answering all the doubts of our merchants across PAN India.
- Worked on revenue generation reports, vouchers, transaction reports, pay-out reports, and release payments to vendors with coordination from the finance department.
Software Testing Engineer
TravelEasy.com Pvt Ltd
02.2016 - 10.2016
- Manual testing on mobile devices and web applications.
- Create manual test cases.
- Functional testing.
Education
Bachelor of Technology - Information Technology
BBDNIIT
Lucknow06-2015
Skills
- Campaign management
- Analytics and SEO
- Graphic design
- Market Analysis
- Keyword optimization
- SEM trend knowledge
- Decision-Making
- MS Office
- CRM Integration and Management
- Social Media Marketing
Certification
- Social Media Marketing HubSpot Certified
- Email Marketing HubSpot Certified
- Digital Vidya- Advanced Search Engine Optimization
Tools
- MoEngage
- CleverTap
- Google Analytics
- JIRA
- Salesforce
- MS-Office
- SEMrush
- Hootsuite
- HubSpot
- Google Keyword Planner
- LinkedIn Sales Navigator
- Mailchimp
Timeline
Deputy Manager
One97 Communications Ltd - PayTM
08.2023 - Current
Assistant Manager
Reliance Retail Pvt Ltd
02.2023 - 07.2023
CRM Marketer
OYO Rooms Private Limited
10.2021 - 02.2023
Digital Marketing Executive
Bhadani Technologies Pvt Ltd
07.2019 - 10.2021
Sr Associate- Operations
One 97 Communications
11.2016 - 07.2018
Software Testing Engineer
TravelEasy.com Pvt Ltd
02.2016 - 10.2016
Bachelor of Technology - Information Technology
BBDNIIT
Similar Profiles
Rachna SinghRachna Singh
Team Lead, Product Management at One97 Communications Ltd.(Paytm)Team Lead, Product Management at One97 Communications Ltd.(Paytm)
Mohammed Bin MansoorMohammed Bin Mansoor
Sr. Key Account's Manager at One97 Communications Limited (PAYTM)Sr. Key Account's Manager at One97 Communications Limited (PAYTM)
Santosh NegiSantosh Negi
Team Leader at One97 Communications Ltd .(Paytm)Team Leader at One97 Communications Ltd .(Paytm)