Surabhi Shukla
Journalist
Noida
Summary
Focused news editor with 6 years of experience and expertise in coordinating, assembling, producing, and publishing tailored content. Exceptional communication, planning, and problem-solving abilities are key strengths that are brought to every task. With a forward-thinking mindset, consistently strives to deliver impactful and engaging news stories that captivate audiences.
Overview
8
8
years of professional experience
2017
2017
years of post-secondary education
Work History
Cheif Sub Editor
Jagran New Media
05.2024 - Current
- Writing, editing and proof reading a wide variety of topics as social, entertainment, lifestyle
- Social media savvy and quick in covering latest subjects, breaking news, trends across media
- Skilled in preparing highly engaging content on various topics in accordance with content strategy for multiple platforms (website, blogs, social updates, etc.)
- Built strong relationships with key industry players like journalists, PR professionals, and subject-matter experts to source insightful content.
- Reviewed analytics data regularly to guide content decision-making processes based on audience preferences and engagement metrics.
- Increased reader engagement by incorporating compelling headlines and strong visuals into article layouts.
- Managing a team of sub-editors, providing guidance and constructive feedback to improve overall performance.
- Utilized SEO techniques to optimize content for search engine rankings.
Senior Sub Editor
GNT Digital (India Today)
10.2021 - 05.2024
- Creating new ideas and content for the website to generate traffic
- Responsible for working as a journalist to flesh out story ideas and research new topics ideas
- Working in multiple different departments and topics from a wide array of subjects.
- Assisted in developing editorial calendars that aligned with company goals and marketing initiatives.
- Assisted executive editors in shaping publication strategy, providing valuable input on content direction and potential growth opportunities.
Sub Editor
Swaraj Express TV
01.2019 - 01.2020
- Writing, editing and proof reading a wide variety of topics as social, political, entertainment, lifestyle
- Social media savvy and quick in covering latest subjects, breaking news, trends across media
- Skilled in preparing highly engaging content on various topics in accordance with content strategy for multiple platforms (website, blogs, social updates, etc.)
Assistant Producer
Doordarshan
01.2017 - 01.2018
- Recording of shows and managing entire pre and post production for on air shows
- Coordination and video recording of interviews, and broadcasting final programme
- Development: Supervised the entire shoot process in accordance to pre-decided requirements
Education
PG Diploma - Journalism
Indian Institute of Mass Communication
Bachelor of Commerce - undefined
Lucknow University
Skills
Observation
Decision making
Communication
Multi-tasking
Creative Writing
Video Production
Team Player
Editing
SEO knowledge
Deadline Management
Digital media proficiency
Story pitching
Timeline
Cheif Sub Editor
Jagran New Media
05.2024 - Current
Senior Sub Editor
GNT Digital (India Today)
10.2021 - 05.2024
Sub Editor
Swaraj Express TV
01.2019 - 01.2020
Assistant Producer
Doordarshan
01.2017 - 01.2018
Bachelor of Commerce - undefined
Lucknow University
PG Diploma - Journalism
Indian Institute of Mass Communication
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