Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Websites
References
Timeline
Generic

Surabhi Thekkuveettil

Malappuram

Summary

Experienced Senior Associate with an analytical and flexible approach to solving problems. Decisive leader driven to optimize processes and streamline operations for team efficiency.

Overview

6
6
years of professional experience

Work History

Digital Media Senior Associate

Google Operations Center
Hyderabad
08.2019 - 10.2022
  • Drove the adoption of objective research and analytical techniques to improve decision-making in Google Ads across NA, EMEA, and APAC Markets
  • Assisted in developing strategies for marketing and research analytics, measurement, and attribution.
  • Successfully delivered against assigned quota while providing exceptional customer experience to Google's advertisers
  • Participated in managing and servicing high-value accounts
  • Helped clients overcome challenges with ad campaigns and maximize their potential.
  • Provided supervision and training to new joiners to enhance their skills in improving CRM, client handling performance, and identifying root causes of issues within Google Ads accounts as per business requirements.
  • Engaged in a specialized team responsible for managing policy-related inquiries and providing assistance to high-spending clientele, ensuring efficient resolution of their issues.
  • Managed employee training, offering continuous guidance and mentorship for 6 new hires over 6 months, ensuring adherence to best practices.

Senior Process Associate

Cognizant Technology Solutions
Hyderabad
04.2017 - 08.2019
  • Generated actionable business insights by analyzing user data from Google. Supported NA, EMEA, and APAC marketers with effective campaign activation strategies and persuasive narrative creation.
  • Played a key role in supporting the management, execution, analysis, and optimization of paid search campaigns aimed at capturing relevant demand
  • Achieved improved sales outcomes by partnering with clients to coordinate the formulation and optimization of Search, display, and YouTube campaigns for enhanced sales drive and increased traffic from Search Engines.
  • Coordinated and managed online marketing campaigns, driving traffic to pay-per-click campaigns (Google Ads)
  • Contributed to the implementation of effective measures to increase conversions
  • Enhanced performance of under-performing Google AdWords/Google Ads account as member of special pilot program team, through implementation and execution of digital marketing strategy.

Education

Digital Marketing Pro course

My Captain
07.2024

Bachelor of Technology - Electronics and Instrumentation

College of Engineering, Chengannur
Chengannur, Kerala, India
04.2016

Skills

  • Google Ads
  • Google Analytics
  • Google Merchant Center
  • SEO
  • WordPress
  • Time Management
  • Customer Engagement
  • Work Planning and Prioritization
  • Client Engagement
  • New Hire Training
  • MS Office
  • Decision-Making

Accomplishments

  • Spot Light : For the exemplary focus on performance excellence for quarter 3 on Cognizant Digital Operation segment for Google.
  • Unicorn : For raising above as a swift learner and delivering requirements for Cognizant digital operations.
  • Game Changer: For shifting paradigms of excellence in performance standards.
  • Received Achiever, Inspirer, Thank you and Wow badges from Google operation center for outstanding performance.

Languages

Malayalam
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1

Websites

References

References available upon request.

Timeline

Digital Media Senior Associate

Google Operations Center
08.2019 - 10.2022

Senior Process Associate

Cognizant Technology Solutions
04.2017 - 08.2019

Digital Marketing Pro course

My Captain

Bachelor of Technology - Electronics and Instrumentation

College of Engineering, Chengannur

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Surabhi Thekkuveettil