Surabhi Baruah Das
SEO Content Writer & Digital Marketing
Guwahati,Assam
Summary
SEO Content Writer | Digital Marketing Specialist
Results-driven SEO Content Writer with 5+ years of experience crafting compelling, optimized content that boosts engagement and rankings. Adept at researching, writing, and editing diverse content types, ensuring accuracy, readability, and SEO effectiveness.
Keyword Research & SEO Optimization – Crafting high-ranking, search-friendly content.
Creative & Persuasive Copywriting – Engaging audiences with compelling narratives.
Editing & Proofreading – Delivering error-free, polished content.
Digital Marketing Strategies – Enhancing brand visibility and conversions.
Remote Work Excellence – Self-motivated, deadline-driven, and communicative.
Proficient in Microsoft Word, Office, and content management tools. Passionate about helping brands grow through impactful content and digital strategies.
Overview
6
6
years of professional experience
4
4
SEO Specialist
4
4
SEO Content Writing & Digital Marketing
5
5
Content Writing
Work History
SEO Content Writing and Blogging
Serenity Soul
03.2019 - Current
- SHEROES, Women's Web, Mompresso, Youth Ki Awaaz
- Insights Success, EdCLAN - ( Magazine)
- Collaborated with cross-functional teams to ensure consistency in branding and messaging across digital channels.
- Developed and executed successful link-building campaigns for improved online presence and domain authority.
- Optimized meta tags, descriptions, header tags, image alt tags, URL structures, and other on-page elements for maximum search visibility.
- Increased referral traffic by securing valuable backlinks through guest blogging opportunities and strategic partnerships.
- Optimized website content for better search engine ranking, leading to increased organic traffic.
- Optimized copy and landing pages for search engine marketing purposes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Content Writer & SEO Specialist
Dreamzone School of Creative Studies
Guwahati, Assam
2024.06 - 2024.12
- Improved content quality by conducting thorough research and incorporating industry trends.
- Optimized old content for current SEO standards, recovering and boosting traffic to underperforming pages.
- Managed social media accounts, growing follower base through engaging and informative posts.
- Improved website traffic with creation of high-quality, keyword-rich articles and blog posts.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
SEO Executive & Copywriter
Image 3D Conversion
11.2023 - 05.2024
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Streamlined internal communications via drafting informative company-wide announcements, memos, and newsletters.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Elevated corporate presentations with powerful narratives that effectively communicated company goals and achievements to target audiences.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Improved search result rankings with targeted SEO strategy.
- Streamlined website architecture for enhanced crawlability and indexation by search engines.
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Collaborated with web developers to ensure seamless integration of technical SEO elements during website redesign projects.
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
SEO Specialist & SMM
Lotus Traders
09.2022 - 11.2023
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Boosted brand visibility by developing engaging content optimized for search engines and users alike.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
Omnichannel Marketing- Lululemon
Internship
11.2022 - 01.2023
- Delivered successful omnichannel marketing experiences through seamless integration of online and offline strategies.
- Championed omnichannel marketing strategies to create a seamless customer experience across all touchpoints, increasing loyalty and retention rates.
- Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
- Refined and updated existing design templates to maintain brand consistency across all marketing channels.
- Developed creative marketing materials for increased customer engagement and lead generation.
Branding & Designing -Sydney Romantics
Internship
08.2022 - 01.2023
- Cultivated lasting relationships with clients, leading to long-term contracts and repeat business opportunities.
- Presented persuasive pitches to potential clients, securing new business opportunities and expanding company portfolio.
- Optimized product packaging designs for enhanced shelf appeal, increasing sales revenue for clients in retail environments.
- Streamlined internal processes for efficient project management, enabling timely delivery of quality branding solutions.
- Developed comprehensive branding campaigns for diverse industries, resulting in increased market share and customer engagement.
Content Writer
Angle Digital Marketing Agency
01.2022 - 11.2022
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Expanded readership base by contributing guest articles to external publications within the industry niche.
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
Education
Master of Science - Digital Marketing
Purdue University
United State 05.2021 - 11.2021
Master of Arts - Education Administration
Guwahati University
Guwahati 03.2015 - 02.2017
Bachelor of Arts - Education
Dispur College
Guwahati 04.2010 - 04.2014
Skills
Editingundefined
Accomplishments
- Coursers certified Learning Local SEO by LinkedIn
- Advanced Search Engine Optimization Program by Simplilearn
- SEO: Link Building by LinkedIn
- SEO: Keyword Strategy by Linkedin
- Copywriting for Social Media by Linkedin Coursera Certified
- Fundamental of Digital Marketing by Google Garage
Additional Information
HONORS & AWARDS-
- ECDF PINNACL EDUCATION AWARDS 2021 by Issued by ECDF · Oct 2021
- INTERNATIONAL LEADERSHIP AWARDS by Issued by Nari Sakti Group of India & Global Citizen Peace Federation · Jan 2021
- NOMINATED THE ORANGE FLOWER AWARDS by Issued by Women's Web · Jan 2022,
P U B L I C A T I O N S-
- Today's Teen Tomorrow's Future -notionpress · Nov 10, 2021
- Idle Parenting Foundation
- Journal Litteraire DE L'IMPISH LASS
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Upper intermediate (B2)
Hindi
Advanced (C1)
Bengali
Intermediate (B1)
French
Elementary (A2)
Interests
Reading
Writing
Traveling
Planting
Software
Google Analytics
Google Search Console
SEMrush
Yoast SEO
Meta (Facebook) Business Suite
HubSpot
Elementor
WordPress
Moz
Canva
Ubersuggest
Editing and Proofread
Timeline
Content Writer & SEO Specialist
Dreamzone School of Creative Studies
2024.06 - 2024.12
SEO Executive & Copywriter
Image 3D Conversion
11.2023 - 05.2024
Omnichannel Marketing- Lululemon
Internship
11.2022 - 01.2023
SEO Specialist & SMM
Lotus Traders
09.2022 - 11.2023
Branding & Designing -Sydney Romantics
Internship
08.2022 - 01.2023
Content Writer
Angle Digital Marketing Agency
01.2022 - 11.2022
Master of Science - Digital Marketing
Purdue University
05.2021 - 11.2021
SEO Content Writing and Blogging
Serenity Soul
03.2019 - Current
Master of Arts - Education Administration
Guwahati University
03.2015 - 02.2017
Bachelor of Arts - Education
Dispur College
04.2010 - 04.2014
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