Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Surabhi Baruah Das

Surabhi Baruah Das

SEO Content Writer
Guwahati,Assam

Summary

Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 5-year history of superior performance in remote environments. Creative Copy Writer offering background in preparing well-structured drafts, editing posts and conducting keyword research. Collaborative team player possessing impeccable grammar and in-depth comprehension of Microsoft Word and Office.

Overview

5
5
years of professional experience
1
1
Language

Work History

SEO Executive & Copywriter

Image 3D Conversion
11.2023 - Current
  • Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance
  • Created and executed successful content marketing campaigns, leveraging SEO best practices to drive targeted traffic and increase brand visibility
  • Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development
  • Created dynamic SEO strategies to exceed market competitors and meet client needs
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content

SEO Content Writing and Blogging

Parentingwings
03.2019 - Current
  • Developed and executed successful link-building campaigns for improved online presence and domain authority.
  • Optimized meta tags, descriptions, header tags, image alt tags, URL structures, and other on-page elements for maximum search visibility.
  • Increased referral traffic by securing valuable backlinks through guest blogging opportunities and strategic partnerships.
  • Optimized website content for better search engine ranking, leading to increased organic traffic.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

SEO Specialist

Lotus Traders
01.2023 - 11.2023
  • Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in crowded marketplace
  • Established strong relationships with key influencers in the industry, fostering mutually beneficial partnerships that amplified brand reach and authority
  • Developed transparent SEO performance reports to demonstrate progress toward client objectives over time
  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success

Omnichannel Marketing- Intern

Lululemon
Vancouver
11.2022 - 01.2023
  • Collaborated with cross-functional teams to ensure consistency in branding across all platforms and touchpoints
  • Conducted market research to identify target audiences and optimize marketing efforts
  • Coordinated with graphic designers to produce visually appealing advertising materials for print and digital media
  • Supported sales team by creating eye-catching promotional materials for client presentations
  • Contributed to creation of compelling content for company blog, newsletter, and website

Branding & Designing

Internship
08.2022 - 01.2023
  • Designed visually appealing logos and marketing materials that effectively communicated brand identity while adhering to established guidelines
  • Streamlined internal processes for efficient project management, enabling timely delivery of quality branding solutions
  • Established strategic partnerships with industry influencers to increase brand visibility and credibility among targeted demographics
  • Initiated employee training programs on current branding trends and best practices, fostering knowledgeable team capable of delivering exceptional service

Content Writer

Angle Digital Marketing Agency
01.2022 - 11.2022
  • Increased brand visibility by consistently producing high-quality, SEO-optimized content.
  • Optimized web pages for search engines using keyword research and on-page SEO techniques.
  • Expanded readership base by contributing guest articles to external publications within the industry niche.
  • Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.

Education

Master of Science - Digital Marketing

Purdue University, United State
11-2023

Master of Arts - Education Administration

Guwahati University, Guwahati
08-2024

Bachelor of Arts - Education

Dispur College, Guwahati
03.2014

Skills

  • Editing
  • Copywriting
  • P>Backlinks
  • P>Google Analytics
  • P>Effective writing
  • P>Content Marketing
  • P>Keyword Research
  • P>Content optimization
  • P>Keyword optimization
  • P>Off-Page Optimization
  • P>User Experience
  • P>Technical consulting

Accomplishments

  • Coursers certified Learning Local SEO by LinkedIn
  • Advanced Search Engine Optimization Program by Simplilearn
  • SEO: Link Building by LinkedIn
  • SEO: Keyword Strategy by Linkedin
  • Copywriting for Social Media by Linkedin Coursera Certified
  • Fundamental of Digital Marketing by Google Garage


Additional Information

HONORS & AWARDS-

  • ECDF PINNACL EDUCATION AWARDS 2021 by Issued by ECDF · Oct 2021
  • INTERNATIONAL LEADERSHIP AWARDS by Issued by Nari Sakti Group of India & Global Citizen Peace Federation · Jan 2021
  • NOMINATED THE ORANGE FLOWER AWARDS by Issued by Women's Web · Jan 2022,


P U B L I C A T I O N S-

  • Today's Teen Tomorrow's Future -notionpress · Nov 10, 2021
  • Idle Parenting Foundation


Timeline

SEO Executive & Copywriter - Image 3D Conversion
11.2023 - Current
SEO Specialist - Lotus Traders
01.2023 - 11.2023
Omnichannel Marketing- Intern - Lululemon
11.2022 - 01.2023
Branding & Designing - Internship
08.2022 - 01.2023
Content Writer - Angle Digital Marketing Agency
01.2022 - 11.2022
SEO Content Writing and Blogging - Parentingwings
03.2019 - Current
Purdue University - Master of Science, Digital Marketing
Guwahati University - Master of Arts, Education Administration
Dispur College - Bachelor of Arts, Education

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