Suraj Gupta
Mumbai
Summary
Results-driven Digital Marketing & Programmatic Advertising professional with 9+ years of experience managing and optimizing high-performing campaigns across display, programmatic, social, and OTT channels. Proven expertise in leveraging data analytics and market insights to drive ROI, increase engagement, and grow revenue for diverse clients. Skilled in leading cross-functional teams, executing campaigns end-to-end from concept to launch, and consistently exceeding KPIs.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Manager
Star India Pvt. Ltd. (JioHotStar)
Mumbai
01.2024 - Current
- Led internal promotion campaigns across Mobile, Web, and TV using Moloco, GAM, and JioCinema ad tools.
- Managed high-budget IPL clients, exceeding KPIs by X%.
- Optimized branding and subscription-based performance campaigns, consistently surpassing goals.
- Improved campaign results by X% through ad format experimentation and A/B testing.
- Analyzed performance data using reporting tools to drive data-backed decisions and efficiency.
- Collaborated with Media Planning, Entertainment, and Marketing teams for cohesive execution.
- Delivered weekly reports to leadership, enabling transparent and agile strategy shifts.
- Led an 8-member team, boosting productivity and fostering a high-performance culture.
Ad Operations Manager
Primetrace Technologies Pvt. Ltd. (Kutumb/Crafto)
Bengaluru
01.2023 - 12.2023
- Managed and optimized ad traffic across AdMob, MoPub, Vungle, Mitegral, Index Exchange, Meson, Facebook, Google AdX, and InMobi, while expanding networks through new partner onboarding.
- Oversaw direct, programmatic, and social campaigns via DV360, GAM, and Meta, ensuring strong performance and ROI.
- Identified new business opportunities and implemented strategies that significantly increased revenue.
- Partnered with product and engineering teams to add premium ad properties to inventory.
- Led digital marketing and social media strategies to strengthen brand presence and drive revenue.
- Delivered revenue reports and monthly projections to leadership, aligning strategy with business goals.
Manager - Performance Campaigns
Mohalla Tech Pvt. Ltd. (Sharchat/Moj/Takatak)
Bengaluru
04.2021 - 01.2023
- Managed 100+ high-value ad campaigns worth ₹30–₹40 Cr across zones, securing repeat business from Fun88, Pratilipi, Probo, Amazon, Meesho, and Rummy.
- Led an 8-member team overseeing campaign setup, QA, tracking, and optimization.
- Collaborated with Sales, Finance, Product, and Ad-Tech teams to ensure seamless execution.
- Contributed to inventory planning, forecasting, and resolution of delivery/reporting issues.
- Utilized GAM, DV360, Facebook Ads, LinkedIn Campaign Manager, and other programmatic platforms.
- Partnered with Adjust, Singular, Branch, and Appsflyer for MMP integration and performance tracking across CPD, CPA, CPL, CPO, CPR, and CPI models.
- Delivered performance reports and revenue projections while streamlining onboarding, billing, and invoicing processes.
Digital Marketing Manager
Lastminute.com (HolidayIQ)
Bengaluru
01.2020 - 04.2021
- Managed Display, Programmatic (DV360), Email, Social (Facebook), Lead Gen, and Search campaigns, delivering end-to-end support and performance insights.
- Proficient with DCM, DFP/DFA, OpenX, Facebook BM, Google Analytics, Appsflyer, Pepipost, Netcore, Smartech, SQL, and SA360.
- Executed and optimized Brand and Performance campaigns across CPM, CPC, CPD, CPA, and CPL models to meet client goals.
- Delivered revenue forecasts and supported Sales with competitive analysis to drive new opportunities.
- Monitored campaign delivery, optimized inventory allocation, and maximized revenue recognition.
- Partnered with Tech and Product teams to enhance ad products and introduce new monetization channels.
- Conducted daily campaign analysis to extract insights, optimize ROI, and scale performance.
Campaign Manager - Ad Operations
Theorem India Pvt. Ltd.
Mysore
11.2017 - 01.2020
- Planned and executed ad trafficking for News Corp Australia, ensuring timely and accurate launches.
- Collaborated with media planners, account teams, and rich media specialists for smooth campaign delivery.
- Managed 3rd-party tag implementation, vendor coordination, and issue resolution.
- Analyzed performance data to deliver insights and optimize campaigns.
Ad Operations Executive
Verse Innovation Pvt. Ltd.
Bengaluru
08.2014 - 03.2017
- Led end-to-end digital campaign execution — trafficking, optimization, and reporting.
- Managed creative assets, ad tags, and QA across formats and platforms.
- Applied advanced targeting (geo, device, dayparting, frequency capping) per IOs.
- Delivered rich media and mobile creatives to boost engagement.
- Skilled in DCM, Mediaplex, EyeBlaster, Zedo, and Excel for data-driven optimization.
Education
MBA/PGDM -
Bharathidasan University
Trichy01.2017
B.Sc -
Kuvempu University
Shankaraghatta01.2011
Skills
Digital & Programmatic Campaign Management, Media Planning & Buying, Ad Trafficking & Tag Implementation, Rich Media & Mobile Ads, Performance & Branding Campaigns, KPI & ROI Optimization, Audience Targeting & Segmentation, Programmatic Platforms (DV360, Moloco, Index Exchange, InMobi, Google Ad Manager), Analytics & Reporting (Google Analytics, Appsflyer, Adjust, Branch, SQL, Excel), A/B Testing & Conversion Tracking, Budget & Revenue Forecasting, Campaign Troubleshooting & Delivery, Cross-functional Collaboration, Client Relationship Management, Team Leadership
Tools
Ad Servers: Google Ad Manager (GAM), CM360, OpenX, Blaze, Moloco,
DSPs/SSPs: DV360, Moloco, Index Exchange, InMobi, Vungle, Mitegral
Social Platforms: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, SEO, SEM
Analytics & MMPs: Google Analytics, Appsflyer, Adjust, Branch, Singular,Amplitude
Email & Automation: Netcore, Pepipost, Smartech
Other Tools: Excel (Advanced), SQL, Atlantis
Certification
- Java, J2EE
- Google Ads Search
- Google Display Advertising
- Yahoo Advanced TV Certification
- GNIIT (Software Engineering)
Languages
- Hindi
- English
Accomplishments
Most Valuable Player (MVP), IPL 2025 – recognized for outstanding performance, contribution to team success, and consistent excellence throughout the tournament
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Assistant Manager
Star India Pvt. Ltd. (JioHotStar)
01.2024 - Current
Ad Operations Manager
Primetrace Technologies Pvt. Ltd. (Kutumb/Crafto)
01.2023 - 12.2023
Manager - Performance Campaigns
Mohalla Tech Pvt. Ltd. (Sharchat/Moj/Takatak)
04.2021 - 01.2023
Digital Marketing Manager
Lastminute.com (HolidayIQ)
01.2020 - 04.2021
Campaign Manager - Ad Operations
Theorem India Pvt. Ltd.
11.2017 - 01.2020
Ad Operations Executive
Verse Innovation Pvt. Ltd.
08.2014 - 03.2017
MBA/PGDM -
Bharathidasan University
B.Sc -
Kuvempu University