Suraj K S
Senior Quality Engineer
Rajankunte, Bangalore
Summary
Dedicated and results-oriented Marketing Professional with extensive experience in managing and executing successful marketing campaigns across various channels. Proficient in campaign setup, deployment, monitoring, and analysis.
Collaborating with cross-functional teams, and ensuring adherence to quality and business requirements. Strong analytical skills with a focus on continuous improvement. Adaptable and committed to Agile ways of working.
Overview
7
7
years of professional experience
1
1
Certification
6
6
Languages
Work History
Senior Quality Engineer
Marigold Pvt Ltd
10.2023 - Current
- Working cross-functionally with Production, Account Management, and Technology on behalf of clients to ensure successful email campaigns.
- Aligned campaigns with business requirements, overseeing day-to-day activities including setup, testing, tagging, and deployment
- Carrying out segmentation of data and implementing re-marketing strategies. A/B Testing on various email campaigns to establish most effective approach
- Mapping out strategy based upon past email performance and marketing objectives.
- Responsible for Managing email development and lifecycle campaigns based on behavioral segmentation data.
- Executed audience selection criteria by uploading audience lists.
- Expertly implemented segmentation strategies, tailoring campaigns to specific business needs and target audiences.
- Managed campaign deployment, monitoring, and auditing, ensuring adherence to requirements and expected results.
- Created custom reports for campaign performance analysis, providing actionable recommendations for continuous improvement.
- Collaborated closely with cross-functional teams, employing Agile methodologies to meet delivery expectations and achieve project milestones.
- Developed comprehensive business process documents as needed, ensuring clear communication and streamlined operations.
Senior Campaign Specialist
Cheetah Digital Pvt Ltd
04.2021 - 10.2023
- 2.1years of IT Experience in Email Marketing Campaign Services.
- Worked on Cheetah Mail & Cheetah Loyalty to create Static and Dynamic campaigns, Data lists, Filters, Seed and Proof lists and Supplemental tables.
- Have worked on complex campaigns/accounts and been widely influenced on Programming launches, Hosting images, Triggering/Recurring launches, Promotional/Transactional Dashboards,List, Filters, and Suppressions.
- Closely working with onshore clients to determine specific requirements and expectations to reach the quality and to maintain positive and on-going relationships with clients.
- Participated in day-to-day meeting, One on One meeting with Team Manager, Status meeting, strong reporting and effective communication with Project Manager and Quality Assurance Manager
- Have experience of working on Promotional Campaign and Triggers campaigns.
- Ability to identify and solve the various HTML issues found during the campaign-testing phase.
- Testing with Email on Acid
- Responsible for identifying and debugging defects and risks in a time effective manner.
- Involved in Client interaction to get their requirement for a project also involved in providing ETA for the specific projects.
- Queue management and gathering of the necessary documents and requirements from the client.
- Work with various teams - Quality Assurance, Client UAT, Creative Services, and Strategy to ensure proper execution of projects at each stage.
Campaign Specialist
Oracle Marketing Cloud Pvt Ltd
01.2018 - 04.2021
- 3.3years of IT Experience in Email Marketing Campaign Services.
- Previously associated with Oracle. as a Campaign specialist have working knowledge with clients like Hawaiian Airlines, Nordstrom, Hotwire, Levi’s, Michael Kors, REI(Recreational Equipment’s Incorp), Dockers, & Intuit.
- Involved in preparing documentation to combine concept of Responsys STO (Send Time Optimization) and MVT (Multi Variant Testing) to target audience in specific time based on their click rates or conversion rates, which was recognized by Oracle innovation team.
- Worked on RI to create Static and Dynamic campaigns, Data lists, Filters, Seed and Proof lists and Supplemental tables.
- Have worked on complex campaigns/accounts and been widely influenced on EMD Dashboard, Classic Dashboard, Programming launches, Hosting images, Connect Jobs, Triggering/Recurring launches, SQL joins, Promotional/Transactional Dashboards, List, Filters, and Suppressions.
- Closely working with offshore clients to determine specific requirements and expectations to reach the quality and to maintain positive and on-going relationships with clients.
- Participated in day-to-day meeting, status meeting, strong reporting and effective communication with Project Manager and QA Manager.
- Have experience of working on Promotional Campaign and Triggers campaigns.
- Ability to identify and solve the various HTML issues found during the campaign-testing phase.
- Testing with Litmus
- Responsible for identifying and debugging defects and risks in a time effective manner.
- Converting Classic campaigns to Email Message Designer campaigns.
- Involved in Client interaction to get their requirement for a project also involved in providing ETA for the specific projects.
Associate Campaign Specialist
Versatile Tech Pvt Ltd
11.2016 - 01.2018
- 1.2years of Experience in Campaign Services.
- Have an excellent problem-solving skill and have come up with the best ideas and out of box thinking that have helped Team and work environment to remain stable and effective.
- Fixing bugs in already implemented landing page and in HTML templates.
- Conducted proof testing across major domains to ensure deliverability prior to deployment and fixing the rendering issues.
- Work with internal and US stockholders to streamline campaign build and QA process for Nordstrom, Hawaiian Airlines, Hotwire, Levi’s, REI (Recreational Equipment’s Incorp), Western Union, Zale’s & Starbucks
- Queue management and gathering of the necessary documents and requirements from the client.
- Responsible for identifying and debugging defects and risks in a time effective manner
- Testing with Email on Acid & Litmus.
Education
Bachelor of Engineering - Instrumentation Technology
J.S.S Academy Technical Institute
Kengeri, Bangalore, Karnataka 04.2001 -
Diploma - Electronics & Communication
M.N. Technical Institute
K.G.Halli, Bangalore, Karnataka 04.2001 -
B.E.L High School
Bangalore, Karnataka 04.2001 -
Skills
Oracle Responsys Interact
Certification
Oracle Certification in 2019 B2C Master. Oracle Responsys CX Marketing Platform 2019 Implementation Essentials.
Timeline
Senior Quality Engineer
Marigold Pvt Ltd
10.2023 - Current
Senior Campaign Specialist
Cheetah Digital Pvt Ltd
04.2021 - 10.2023
Oracle Certification in 2019 B2C Master. Oracle Responsys CX Marketing Platform 2019 Implementation Essentials.
11-2019
Campaign Specialist
Oracle Marketing Cloud Pvt Ltd
01.2018 - 04.2021
Associate Campaign Specialist
Versatile Tech Pvt Ltd
11.2016 - 01.2018
Bachelor of Engineering - Instrumentation Technology
J.S.S Academy Technical Institute
04.2001 -
Diploma - Electronics & Communication
M.N. Technical Institute
04.2001 -
B.E.L High School
04.2001 -
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