Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Hi, I’m

SURAJ KUMAR S

Business Research & Analytics Professional
Kochi
SURAJ KUMAR S

Summary

With over 10 years of experience in advising clients on market entry strategies, competitive intelligence, best practices, and sourcing across the management consulting and KPO industries. Excels in managing the design and execution of primary and secondary research, internal data collation, and market and competitor analyses. Skills include steering the collection and management of data (domestic and global) for use in competitor analysis, product development, customer evaluation, market development, and strategic planning. Proven track record of successfully directing large-scale quantitative research projects based on customer satisfaction, measurement, and total quality implementation. Possesses proficiency in delivering strategic and tactical consumer insights to companies worldwide through diverse research methodologies. Spearheaded analytics by integrating complex datasets to frame parameters around trade initiatives, assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics. Brings strong expertise in sectors such as financial services, healthcare, technology, manufacturing, aerospace & defense, among others. Excellent communication, data visualization, creative thinking, relationship management, quantitative reasoning, market knowledge, and client-focused skills.

Overview

14
years of professional experience
30
years of post-secondary education

Work History

Gems Setra

Marketing Analyst
02.2021 - 11.2024

Job overview

  • Owned market analysis to define, size, and segment key target markets for Gems Setra products, including new markets, TAM, SAM and SOM to drive effective commercialization
  • Design, develop, and launched new reports and dashboards according to business requirements
  • Owned and led creation of target lists for marketing campaigns from CRM and external database contacts
  • Monitor marketing campaigns and conduct A/B testing to optimize campaign performance and improve ROI
  • Owned marketing lead process and standard work
  • Present findings, reports, and presentations to leadership and stakeholders to drive informed decision-making
  • Support ad-hoc product, sales and marketing insights requests for stakeholders throughout the organization
  • Participated in monthly and annual sales meetings

ConsultGenics Business Partners LLP

Assistant Consultant
12.2019 - 05.2020

Job overview

  • Conducting competitive intelligence for industry, companies using wide range of sources such as industry articles, journals, and databases such as Bloomberg, Thomson Reuters, CapitalIQ & so on
  • Formulating company profile slides in PPT or Word format to support clients’ strategic decision-making in M&A or partnerships
  • Advising clients in formulating strategies pertaining to market entry, competitive intelligence landscape, benchmarking & so on
  • Performing on-going customer/market research and demographic profiling to identify and capitalize on unmet market needs and gain first-mover advantage
  • Managing the client specific market research assignments to track market and technology trends for all major products
  • Defining research objectives for the clients after thorough consultation with the top management and designing research plans
  • Analyzing the latest marketing trends and tracking competitors’ activities and providing valuable inputs for marketing strategies
  • Handling questionnaire designing, project team training, maintaining survey quotas, overall quality check, regular client communication including project updates, conference calls and data delivery
  • Preparing and presenting research / industry reports comprising of industrial trends, industry information; interpreting the result of research studies and providing recommendations

Deloitte

Enabling Consultant
05.2017 - 04.2019

Job overview

  • Conducted secondary research on industries/sectors in PPT/Word for leadership
  • Created compelling company profiles for global corporate development/M&A activities
  • Coordinated with Deloitte partners and leaders across geographies to support marketing activities such as publishing web pages, support target screening activity
  • Verified quantitative/qualitative data and formatted as per global Deloitte standards
  • Developed insightful visualizations in Tableau, using raw data provided by global member firms
  • Wrote syndicated/custom research for various categories/sub-categories on project/ad-hoc basis

Infiniti Research

Lead Analyst
11.2016 - 04.2017

Job overview

Genpact India

Business Analyst
01.2013 - 11.2016

Job overview

Beroe Consulting

Research Analyst
02.2011 - 12.2012

Job overview

Education

Annamalai University
Bengaluru

MBA from Marketing
01.2011 - Current

University Overview

Mahatma Gandhi University

B.Tech. from Automobile Engineering
01.2009 - Current

University Overview

Skills

PostgreSQL

Personal Information

Personal Information
Date of Birth: 12/16/86

Timeline

Marketing Analyst
Gems Setra
02.2021 - 11.2024
Assistant Consultant
ConsultGenics Business Partners LLP
12.2019 - 05.2020
Enabling Consultant
Deloitte
05.2017 - 04.2019
Lead Analyst
Infiniti Research
11.2016 - 04.2017
Business Analyst
Genpact India
01.2013 - 11.2016
Research Analyst
Beroe Consulting
02.2011 - 12.2012
Annamalai University
MBA from Marketing
01.2011 - Current
Mahatma Gandhi University
B.Tech. from Automobile Engineering
01.2009 - Current
SURAJ KUMAR SBusiness Research & Analytics Professional