With over 10 years of experience in advising clients on market entry strategies, competitive intelligence, best practices, and sourcing across the management consulting and KPO industries. Excels in managing the design and execution of primary and secondary research, internal data collation, and market and competitor analyses. Skills include steering the collection and management of data (domestic and global) for use in competitor analysis, product development, customer evaluation, market development, and strategic planning. Proven track record of successfully directing large-scale quantitative research projects based on customer satisfaction, measurement, and total quality implementation. Possesses proficiency in delivering strategic and tactical consumer insights to companies worldwide through diverse research methodologies. Spearheaded analytics by integrating complex datasets to frame parameters around trade initiatives, assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics. Brings strong expertise in sectors such as financial services, healthcare, technology, manufacturing, aerospace & defense, among others. Excellent communication, data visualization, creative thinking, relationship management, quantitative reasoning, market knowledge, and client-focused skills.