SURAJ NAIR
Thane
Summary
Digital media investment leader with 15+ years driving large-scale campaign performance across India's most competitive FMCG and financial services brands. Currently stewards one of India's largest FMCG digital budgets — a ₹400Cr+ P&G portfolio grown from ₹250Cr under direct leadership — spanning Google, Meta, programmatic DSPs, and OTT. Proven track record of reducing media costs by 10–20%, negotiating double-digit vendor savings, and leading cross-functional teams to deliver measurable brand and business outcomes.
Overview
15
15
years of professional experience
Work History
Group Head – Digital Media Investment Lead
EssenceMediacom
Mumbai
03.2022 - Current
- Scaled P&G India's digital media portfolio from ₹250Cr to ₹400Cr+ by demonstrating consistent ROI improvement and earning expanded client trust across 3 years.
- Improved ROAS and brand lift scores across major P&G campaigns by executing integrated cross-channel strategies spanning Search, Display, Video, and OTT.
- Reduced blended CPM/CPV by 10–20% across Google, Meta, and programmatic channels through continuous bid strategy optimization and audience refinement.
- Negotiated 10–20% cost savings on publisher and vendor contracts within ₹400Cr portfolio, enhancing profitability for P&G India campaigns.
- Led a team of 3 media specialists, setting performance KPIs, managing campaign execution, and presenting results to senior P&G stakeholders.
- Operated Google Ads, Facebook Ads Manager, DV360, The Trade Desk (TTD) and programmatic ad exchanges to continuously optimize ₹400Cr+ in live media spend.
Head – Digital Marketing
BSE Institute Ltd
Mumbai
07.2020 - 10.2021
- Managed ₹20L+ monthly digital marketing budget, optimizing allocation across paid search, paid social, and display to enhance brand awareness and lead generation.
- Reduced cost per lead by 20–35% by restructuring paid campaigns across Facebook, LinkedIn, and Google, driving higher-quality enrollments for BSE's financial education programmes.
- Enhanced channel effectiveness across paid search, social, and display through A/B testing and forecasting — providing data-driven recommendations to senior leadership.
Digital Marketing Manager
Meghnad Desai Academy of Economics
Mumbai
03.2019 - 07.2020
- Developed and executed integrated digital marketing campaigns across SEO, paid media, social, and email, improving SERP ranking to top 5 positions.
- Led campus ambassador and social media programs to increase brand visibility among target student demographics.
- Implemented CRM systems to streamline lead funneling, enhancing student enrollment retention.
Marketing Head – Digital
TDM Technologies LLP
Mumbai
11.2017 - 12.2018
- Developed and executed comprehensive digital strategy in-house, transitioning from external agency to internal team, reducing reliance on external resources while enhancing paid search lead volume.
- Drove 32% increase in sales through targeted online, email, and affiliate promotions that heightened product awareness and purchase intent.
- Analyzed market trends to identify opportunities for product positioning and growth.
- Managed cross-functional teams to ensure cohesive campaign execution across channels.
Sr. Manager – Digital Marketing
Texet Technologies Pvt. Ltd
Pune
07.2015 - 10.2017
- Led digital marketing for Texet (IN), Hira Watch (IN), and Time Tutelary (UK), managing SEM, SMM, e-commerce operations, and online reputation, enhancing brand visibility across India, UK, and US markets.
- Initiated e-commerce presence across major Indian and international portals, establishing direct-to-consumer revenue channels.
Team Lead – Digital Marketing
Pancard Clubs Pvt. Ltd
Mumbai
08.2011 - 07.2015
- Led team of 18 marketers, content writers, and designers across 21 web properties, driving SEO, SMM, and brand visibility initiatives.
- Monitored organic traffic, keyword rankings, and site architecture, enhancing sustained search visibility across multi-property portfolio.
Education
PG Certificate - Digital Marketing & Communication
MICA
Mumbai01-2021
Bachelor of Commerce -
Birla College of Arts, Science & Commerce
Mumbai01-2006
Skills
- Media Buying & Strategy
- Programmatic DSPs
- Google Ads
- Meta Ads Manager
- DV360 / TTD
- Ad Exchanges
- Budget Optimization
- Performance Analysis
- Media Partnership Management
- Campaign Attribution
- Google Analytics
- Forecasting
- Cross-functional Team Management
Timeline
Group Head – Digital Media Investment Lead
EssenceMediacom
03.2022 - Current
Head – Digital Marketing
BSE Institute Ltd
07.2020 - 10.2021
Digital Marketing Manager
Meghnad Desai Academy of Economics
03.2019 - 07.2020
Marketing Head – Digital
TDM Technologies LLP
11.2017 - 12.2018
Sr. Manager – Digital Marketing
Texet Technologies Pvt. Ltd
07.2015 - 10.2017
Team Lead – Digital Marketing
Pancard Clubs Pvt. Ltd
08.2011 - 07.2015
PG Certificate - Digital Marketing & Communication
MICA
Bachelor of Commerce -
Birla College of Arts, Science & Commerce