Suraj S
Bengaluru
Summary
Proven Category Associate and merchandiser at Smytten, adept in data-driven decision-making and customer focus, enhanced sales revenue through strategic pricing and optimized UI/UX, achieving a 22% increase in engagement. Skilled in assortment optimization and merchandising strategies, with a track record of leveraging e-commerce expertise for category development and trend knowledge at leading brands like Bewakoof Brands Pvt. Ltd., Lee and Wrangler.
Overview
2
2
years of professional experience
Work History
Category Associate
Smytten
07.2023 - Current
- Developed pricing strategies that balanced profit margins with customer satisfaction, contributing to higher overall sales revenue.
- Optimized UI/UX for the platform's male audience, resulting in a 22% increase in engagement. Planned catered sales to specifically target males, leading to a 12% increase in male revenue contribution.
- Implemented data-driven decision-making processes to plan sales and activations, including product selection, discounting, and special incentives.
- Leveraged market research to enhance discounting and diversify product and brand portfolio.
- Managed database of overall daily platform performance, brands performance and male behavioural analysis to help plan daily interventions of the organization.
Buyer Intern
Bewakoof Brands Pvt. Ltd.
01.2023 - 04.2023
- Monitored platform's portfolio to analyze COGS and margins, enabling strategic pricing for future collections.
- Streamlined procurement processes for increased efficiency through automation of pricing process during vendor negotiations, facilitating quick and accurate calculations.
- Aided in daily operations of the department by preparing presentations for the quarterly collections, communicating with vendors for checking on progress and reducing lead times.
Sourcing Intern
Lee & Wrangler
05.2022 - 06.2022
- Supported the purchase order process from start to finish by cross-checking item requests for accuracy.
- Developed and advocated for a cutting-edge digital verification system modeled after the setup used by industry leaders at BenQ, resulting in improved lead times.
- Collaborated with cross-functional teams to ensure timely delivery of products, upholding company reputation for reliability.
Education
Master - Fashion Management
National Institute of Fashion Technology
Bengaluru06.2023
Bachelor - Fashion Design
Nitte School of Fashion Technology
Bengaluru, India05.2021
Skills
- Data-driven decision-making
- Customer Focus
- Assortment Optimization
- Merchandising Strategies
- Promotional planning
- Category analysis
- E-commerce Expertise
- Margin management
- Category development
- Data Analysis
- Trend knowledge
- Sales Tracking
Timeline
Category Associate
Smytten
07.2023 - Current
Buyer Intern
Bewakoof Brands Pvt. Ltd.
01.2023 - 04.2023
Sourcing Intern
Lee & Wrangler
05.2022 - 06.2022
Master - Fashion Management
National Institute of Fashion Technology
Bachelor - Fashion Design
Nitte School of Fashion Technology
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