Summary
Overview
Work History
Education
Skills
Timeline
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Suraj S

Bengaluru

Summary

Data-driven digital merchandiser with nearly 2 years of experience in e-commerce and category management, specializing in driving business growth through advanced data analysis, strategic merchandising, and cross-functional collaboration. Proven expertise in optimizing product discoverability, developing impactful offer strategies, and executing customer-centric category layouts that enhance conversion rates and revenue. Adept at leveraging tools such as Tableau, Algolia, Amplitude, and Figma to generate actionable insights, improve SEO performance, and deliver measurable business results. Strong understanding of omni-channel operations, inventory management, and product lifecycle, with a track record of enabling results. 10+ crore in omni sales growth. Passionate about blending customer intent with business priorities to build scalable, sustainable category strategies.

Overview

3
3
years of professional experience

Work History

Digital Merchandiser

Decathlon India
Bengaluru
04.2025 - Current
  • Spearheaded product onboarding strategy, driving Rs. 10+ crore in omni-channel sales within 3 months by ensuring seamless integration and visibility of new products.
  • Conducted in-depth margin and performance analysis across high-volume sports categories, enabling data-driven decisions on product visibility, pricing strategy, and promotional focus.
  • Managed end-to-end stock and catalogue operations, optimizing product discoverability through internal/external SEO improvements and UI/UX enhancements, leading to a significant boost in product interaction.
  • Collaborated cross-functionally with 20+ sports teams, aligning offline and online promotional strategies to maximize offer effectiveness and customer reach.
  • Designed and implemented customer-focused merchandising strategies, using KPIs such as Revenue per Product Page View (PPV) to balance customer needs and business objectives, enhancing category revenue by 7%-22%.
  • Optimized product visibility through strategic product pinning and tagging, informed by consumer search trends (Google Trends, internal search data), improving search rankings and discoverability.
  • Created high-performing creative assets and category wireframes in Figma, directly contributing to higher click-through rates and improved on-site navigation.
  • Monitored real-time sales performance during key campaigns, conducting rapid assortment analysis and implementing agile product replacements or creative solutions when needed.
  • Planned and executed data-backed category page layouts for both BAU and seasonal campaigns, considering sale fatigue, customer demographics, seasonality, and interest patterns to maximize engagement.
  • Leveraged advanced analytics tools (Tableau, Algolia, Amplitude) to track performance metrics, generate actionable insights, and continuously improve category strategy.
  • Developed strong operational understanding of e-commerce, collaborating effectively across tech, design, marketing, finance, and business growth teams to solve issues and accelerate project execution.

Category Associate

Smytten
Bengaluru
07.2023 - 08.2024
  • Developed pricing strategies that balanced profit margins with customer satisfaction, contributing to higher overall sales revenue.
  • Optimized UI/UX for the platform's male audience, resulting in a 22% increase in engagement. Planned catered sales to specifically target males, leading to a 12% increase in male revenue contribution.
  • Implemented data-driven decision-making processes to plan sales and activations, including product selection, discounting, and special incentives.
  • Leveraged market research to enhance discounting and diversify product and brand portfolio.
  • Managed database of overall daily platform performance, brands performance and male behavioural analysis to help plan daily interventions of the organization.

Buyer Intern

Bewakoof Brands Pvt. Ltd.
Bengaluru
01.2023 - 04.2023
  • Monitored platform's portfolio to analyze COGS and margins, enabling strategic pricing for future collections.
  • Streamlined procurement processes for increased efficiency through automation of pricing process during vendor negotiations, facilitating quick and accurate calculations.
  • Aided in daily operations of the department by preparing presentations for the quarterly collections, communicating with vendors for checking on progress and reducing lead times.

Sourcing Intern

Lee & Wrangler
Bengaluru
05.2022 - 06.2022
  • Supported the purchase order process from start to finish by cross-checking item requests for accuracy.
  • Developed and advocated for a cutting-edge digital verification system modelled after the setup used by industry leaders.

Education

Master of Fashion Management -

National Institute of Fashion Technology
Bengaluru, India
06.2023

Bachelor of Fashion Design -

Nitte School of Fashion Technology
Bengaluru, India
05.2021

Skills

  • Data-driven decision making
  • Customer focus
  • Assortment optimization
  • merchandising strategies
  • Promotional planning
  • Category analysis
  • Margin management
  • E-commerce strategies
  • Category development
  • Data analysis
  • Mobile commerce
  • SEO strategy development

Timeline

Digital Merchandiser

Decathlon India
04.2025 - Current

Category Associate

Smytten
07.2023 - 08.2024

Buyer Intern

Bewakoof Brands Pvt. Ltd.
01.2023 - 04.2023

Sourcing Intern

Lee & Wrangler
05.2022 - 06.2022

Master of Fashion Management -

National Institute of Fashion Technology

Bachelor of Fashion Design -

Nitte School of Fashion Technology

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Suraj S