Sanyogita Desai

NIQ|Marketing Effectiveness (MEFF)

• Working as a Senior Frontend Developer, responsible for close collaboration with the product team, including requirement analysis, effort estimation, project demos, technical documentation, and production deployment.
• Actively involved in building a new product from scratch, delivering an end-to-end solution focused on marketing effectiveness and Marketing Mix Modeling (MMM) for enterprise clients.
• Developing the frontend using Angular 19, while collaborating with backend teams using Python 3.x, and closely coordinating with Data Science and Data Simulation teams to integrate advanced analytics into the product.
• Designing and implementing highly interactive dashboards using various charts and data grids to visualize complex datasets, enabling clients to:
  Track marketing performance
  Analyze campaign impact
  Optimize marketing spend and strategies
• Ensuring scalable architecture, clean UI/UX, and high-performance data rendering to support large-scale analytical workloads.

• Developed and maintained software applications
• Collaborated with team members on project planning and execution
• Conducted code reviews and implemented updates
• Liaised with clients to understand their requirements and provide technical support
• Designed and implemented new features for existing software
• Utilized Agile methodology for efficient project management.
• As a Software Developer at Expansive Solutions in India, I utilized my technical expertise and problem-solving skills to develop innovative software solutions for clients. I worked closely with a team of developers, engineers, and project managers to deliver high-quality products that met the needs of our clients.