Surajendu Sinha
Gurugram
Summary
Results-driven Digital Media Buying & Planning Leader with 15+ years of expertise in branding, performance marketing, and programmatic advertising. Proven track record of driving substantial revenue growth, forging strategic partnerships, and optimizing media spends for top-tier brands. Adept at leading high-performing teams and implementing innovative digital strategies that enhance ROI. Passionate about leveraging data-driven insights to maximize campaign effectiveness.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Lead Consultant - Digital Media (Buying & Branding Display)
The Yellow Door
01.2020 - Current
- Spearheaded branding and performance display campaigns, leading to a 30% increase in media efficiency
- Managed key accounts, including American Express, TML Commercial Vehicles, Wizcraft, Vaao Cabs, ensuring seamless execution and measurable impact
- Led a team of 5 media professionals, refining campaign strategies for enhanced client outcomes
Media Head - Digital Buying & Branding Display
Hakuhodo India
05.2018 - 12.2019
- Drove substantial growth in branding and performance display spends through strategic partnerships and innovative media buying
- Managed Maruti Suzuki (Nexa, Arena, TrueValue), Mitsubishi Electric, Yamaha, among others, optimizing campaign performance and audience engagement
- Led a team of 20+, enhancing digital media capabilities and introducing advanced buying efficiencies
Vice President & National Head - Digital Buying & Branding Display
Performics - Resultrix & Zenith Media
12.2015 - 03.2018
- Increased cost efficiencies by 25% through bulk impact inventory purchases and rate benchmarking
- Managed key clients including Bridgestone Tyres, Standard Chartered Bank, Singapore Airlines, Nestlé, Tata Docomo
- Developed an automated Rate Benchmarking Tool, improving campaign planning and buying decisions
Vice President - Digital (West & South)
Starcom Mediavest Group - Convonix
04.2014 - 09.2015
- Led digital transformation initiatives for major brands, enhancing multi-platform ad strategies
- Managed accounts including Tata Motors, Axis Bank, Mondelez India, Budweiser, optimizing budget allocation and increasing ROI
Senior Director - Digital Media Buying & Planning
Mindshare Interaction (Group M)
10.2010 - 09.2014
- Secured ₹10 Cr+ annual deal with Cricinfo and ₹5.5 Cr deal with YouTube for Idea Telecommunications
- Led digital media strategy for ICICI Group, Kellogg’s, Aditya Birla Group, Videocon d2h, expanding their digital footprint
- Won ‘Original Thinking Award’ for best trading initiative in Mindshare APAC
Group Head - Digital Media Planning & Buying
Neo@Ogilvy
01.2006 - 03.2010
- Led media planning and buying for clients such as Diageo, ACC, HDFC Bank, Tata Motors, Cisco Systems
- Optimized cross-channel media strategies, including digital, print, radio, and out-of-home (OOH) advertising
- Recognized as a Top Performer for exceeding growth targets and delivering superior client servicing
Education
Post Graduate Diploma - Marketing & HRD
Institute of Business Administration and Training
Skills
- Digital Media Buying & Planning
- Programmatic Advertising
- Data-Driven Strategy
- Client Relationship Management
- Business Growth
- Strategic Partnerships
- Negotiation
- Budget Optimization
- ROI Improvement
- Team Leadership
- Cross-functional Collaboration
- Market Trends
- Competitive Analysis
- Omni-channel Campaign Execution
Awards
- Original Thinking Award, Best Trading Initiative, Mindshare APAC (Kellogg’s Campaign)
- Recognized for securing major high-value digital media deals and pioneering programmatic planning & buying.
Timeline
Lead Consultant - Digital Media (Buying & Branding Display)
The Yellow Door
01.2020 - Current
Media Head - Digital Buying & Branding Display
Hakuhodo India
05.2018 - 12.2019
Vice President & National Head - Digital Buying & Branding Display
Performics - Resultrix & Zenith Media
12.2015 - 03.2018
Vice President - Digital (West & South)
Starcom Mediavest Group - Convonix
04.2014 - 09.2015
Senior Director - Digital Media Buying & Planning
Mindshare Interaction (Group M)
10.2010 - 09.2014
Group Head - Digital Media Planning & Buying
Neo@Ogilvy
01.2006 - 03.2010
Post Graduate Diploma - Marketing & HRD
Institute of Business Administration and Training
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