Suraj Karvi

Client leadership for one of the accelerator clients of Dentsu; Ecom major - meesho

• Working on Delivering right mix of channels & slots that deliver a positive IRR w.r.t organic installs. Delivered most successful sale campaign with 20% incremental MAU growth over 35% target
• Identified opportunities to reach out to New to Ecom audiences on Digital to drive growth
• Strengthened relationships with key stakeholders, across Meesho line of business like Seller growth team, Non GST team, Perf marketing team, platform Monetization team
• Accountable to present and discuss strategy and initiative in line with Meesho LRP.
• Collaborated with executive leadership team @dentsu for building long-term strategic plan for meesho w.t BX, Analytics & Content big bets

Also, responsible to grow Carat-dentsu south business through new business wins. Secured a large global client as a part of WIP

Worked as a Marketing, Media & Business Development consultant for multiple business enterprises driving business growth

• Blink Digital: Won : VTION -Digital Media & Creative business & Universal Music: Performance marketing. Purplle Cosmetics : Social Media mandate
• Offbeet Media : Leading the Marketing & Media functions for the 6th World Congress on Disaster Management
• EPS: Sport sponsorship-Spring Classic Season2, University Level National Championship
• Ecoop: Leading Marketing & BD function for an early stage start-up along with investor pitch- Secured INR 5Mn funding to Scale.

Drove digital Media duties worth 220crs for various Clients of Blink along with wining new ones

• Led digital team of 20+ Professionals ; responsible for Revenue growth. Managing Brand & Performance business for Amazon PrimeVideos, KFC, Hamilton, Amazon PrimeMusic & Games 24X7
• Led development of strategic media plans to raise awareness and drive sales growth.
• Clients Won –, Purplle Cosmetics, Goa Tourism, Fanclash, Connectly, Bellona Hospitality, Nino Foods, Idee Eyewear & Retained KFC India business
• Mentored & guided teams towards data led Pristine Planning principals of Media marketing
• Ensured win at prestigious Emvies Awards for the first time for Blink

Led Integrated media AOR of 40 member team managing 300cr.media for Marico

• Responsible for team to analyze prevalent consumer trends, emerging culture, popular cultures to strategize brands initiatives.
• Led client into change, for quicker adoption of digital media into Marketing Mix
• Successfully launched Saffola Oodles, Prestigious launch of Saffola Honey
• My team & I won medals at various industry forums like Emvies, Abbys, Digies etc
• Have gotten highest client incentive rating in last 3yrs

Joined back media agency after a hiatus of 7yrs. Moving from IC role at Viacom18 to a leadership role at GroupM within various levels with consistent rating of 2 & 1 performance rating over the years .

• Led Large teams across key clientele of GroupM - Titan Watches, Tanishq Jewellery, Fastrack,Netflix, ITC.
• Drove strategic media marketing recommendation , helping address clients' business objective -Lunching SONATA WATCHES first Smart Security watch through a unique '8pm – 8am' initiative or making TANISHQ an inclusive jewellery brand by addressing key & profitable consumer segments on media or Helping NETFLIX launch the best ever India Original – Sacred Games1 & Lust Stories
• Drove Content led brand marketing for Tanishq to create its brand film using influencers, Real life wedding stories & for SF watches -Adventure sport led content Kutch to KanyaKumari
• My Team & I won various industry awards like, EMIVIES, ABBYS
• Ensure higher Client incentives on Titan & Zydus .

Headed Business Planning Strategy & Commercials for the newly set unit Integrated Network Solutions , aimed at contributing top-line to Viacom18 revenues, through Experiential Marketing (LIVE IPs), Branded Content, Movie Partnership & Digital Celebrity Management. Part of the team that created Vh1Supersonic, Chuckle Festival, Nickelodeon Kids Choice Awards

• Built 5yrs Business launch & growth plan for the unit
• Handled Commercials & Legal with Central teams
• Createdopportunities for the sales team
• Ensuring bottom-line targets by keep check on unit overheads
• On MTV was a single resource involved in Sales Planning & Strategy

Worked with in Strategic Planning & Marketing team focusing on areas of Content Research, Trade Marketing, Sales Planning, Distribution consultancy & on-air promotion planning.

Handled media account of one of India's biggest Retail enterprise Future Group. Was responsible for the Life style vertical which included Pantaloons, Indus League, Future Brands, LeeCooper, Central Mall, ETAM. Giving 360 degree strategic media solutions

Handled Media Marketing duties for Zee Entertainment & was responsible for Strategic Media Planning for its brands. Solved Business problems that had linkage to TV viewership & revenues.