SURAJ SIVADASAN
Mumbai
Summary
Data-driven Growth Marketing Leader with 8+ years of experience in customer retention, segmentation strategies, CRM automation, SEO, and performance marketing.
Overview
7
7
years of professional experience
Work History
DTC Manager
Marico Ltd
Mumbai
08.2025 - Current
- Owned the end-to-end P&L for Kaya Science and built scalable CRM automation, driving ~40% of total brand revenue through automated journeys.
- Drove a 3% uplift in base retention by building structured omnichannel retention journeys across WhatsApp, SMS, and email.
- Drove data-led website UI optimizations, reducing page load time by 20% and improving conversion rate by 2.2%, resulting in higher ROI.
Senior Manager - Growth
Rebel Foods Pvt Ltd.
Mumbai
01.2022 - 08.2025
- Increased customer retention by 24% MOM through personalized lifecycle campaigns & CRM automation using CleverTap & MoEngage.
- Created & optimized 30+ customer journeys, reducing manual efforts by 2 hours/day.
- Managed retention marketing budget of ₹50 Lakhs/month, delivering 4x ROI.
- Developed SEO strategy contributing 37% of organic revenue on D2C websites.
- Collaborated with Product and Tech Teams to ensure seamless customer-first tech interventions and brand teams to launch new food products.
- Enhanced the app rating from 4.04 to 4.4 by implementing targeted strategies for user experience improvement and engagement.
- Enhanced Rebel's online D2C share from 10% to 25% while achieving a 120% improvement in margin shape-twice the performance of aggregators.
- Spearheaded the creation of QuickiES, Rebel Foods' Quick Commerce offering, scaling it from concept to execution.
- Designed and launched the Eatsure loyalty program (Elite), achieving 40% adoption and a 60% margin improvement for adopters.
Business Manager - SEO
Publicis Groupe - Starcom UK
01.2021 - 01.2022
- Managed multiple international SEO projects for UK clients across Finance, F&B, & Transport verticals.
- Led a team of 4 junior SEO managers driving KRAs & performance reviews.
- Delivered 20% growth in organic traffic for key clients via technical audits, content strategy & SEO optimization.
- Conducted site audits improving page speed & core web vitals.
Marketing Executive
Rebel Foods Pvt Ltd.
01.2019 - 01.2021
- Executed SEO strategy for top clients, improving keyword ranking by 30%.
- Conducted technical audits and on-page optimization.
- Negotiated marketing tools contracts saving ₹10 Lakhs/year.
SEO Executive
Gozoop Online Pvt Ltd
01.2019 - 12.2019
- Optimized website content and meta tags for 3 client projects, resulting in a 50% increase in organic sessions within 3 months.
- Conducted detailed keyword research and SEO audits using tools like Google Search Console & SEMrush for client websites.
- Collaborated with content writers and design teams to create SEO-friendly landing pages and blogs, improving page engagement by 30%.
Education
Bachelor of Engineering - Computer Science
Karunya University
Coimbatore12.2014
Skills
- CRM automation and management
- P&L ownership
- Product-led growth strategies
- Data-driven decision making
- Customer retention and loyalty
- SEO and ASO optimization
- Brand marketing strategies
- Budget management and ROI
- Customer segmentation and targeting
- MoEngage and CleverTap expertise
- Google Analytics proficiency
- Search Console utilization
- AI prompt writing skills
- SQL database management
Languages
- English
- Marathi
- Hindi
Tools And Platforms
- MoEngage
- CleverTap
- Kwikengage
- Google Analytics & Search Console
- AI - Prompt writing
- SQL
- Plotline
Timeline
DTC Manager
Marico Ltd
08.2025 - Current
Senior Manager - Growth
Rebel Foods Pvt Ltd.
01.2022 - 08.2025
Business Manager - SEO
Publicis Groupe - Starcom UK
01.2021 - 01.2022
Marketing Executive
Rebel Foods Pvt Ltd.
01.2019 - 01.2021
SEO Executive
Gozoop Online Pvt Ltd
01.2019 - 12.2019
Bachelor of Engineering - Computer Science
Karunya University