Summary
Overview
Work History
Education
Skills
Social Contribution
Activities
Hobbies and Interests
Timeline
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Suraksha Mishra

Suraksha Mishra

Summary

With a passion for excellence and a commitment to delivering top-notch results, I approach tasks with meticulous attention to detail. I believe in infusing excellence with a sense of enjoyment and fun, making the journey towards success both productive and enjoyable. Thriving in dynamic environments, I embrace challenges as opportunities for growth. As a creative and performance-driven marketer, I constantly seek innovative ways to captivate customers and drive impactful marketing initiatives. With a bold and vibrant personality, I bring energy, enthusiasm, and a fresh perspective to every project, inspiring creativity and pushing boundaries.

Overview

2
2
years of professional experience

Work History

Brand Manager

Lupin Ltd
Mumbai
02.2023 - Current
  • Managed a diabetes drug portfolio of 40 Cr and boosted monthly sales by 10% with a new SKU launch
  • Successfully executed a robust rebranding communication strategy leading to an uptick in customer interaction and enhanced brand exposure
  • Utilized data-driven approaches to shape marketing strategies and campaigns through the analysis of customer feedback and competitive landscape
  • Led an online project for a new lead generation website that resulted in a significant increase in online conversions
  • Conducted monthly analysis of internal and external market, effort parameters, KPIs, budget data and developed strategies for customer retention and acquisition.
  • Managed trade shows and conferences to increase brand awareness in key markets.

Management Trainee

Wockhardt Ltd
Mumbai
03.2022 - 02.2023
  • Managed a chronic therapy drug portfolio worth 15+ Cr and devised marketing initiatives to boost revenue
  • Led the digital product launch in cooperation with external vendors.
  • Created a microsite for the launch of a new product and crafted content to enhance brand recognition.
  • Collaborated with Creative and Event agencies to facilitate marketing campaigns.
  • Created a database tracking system for key performance indicators.
  • Analyzed competitors and gathered customer feedback to identify areas of improvement in operational processes.

Education

MBA Healthcare Management (Pharmaceutical Marketing) -

Indian Institute of Health Management & Research
Bangalore
01-2022

Bachelor of Medical Technology(Imaging Science) -

SIHS, Symbiosis International University
01-2019

Skills

  • Strong communication
  • Strategic & Creative thinking
  • Relationship building
  • Customer retention and acquisition
  • Data & marketing analytics
  • Digital marketing
  • Microsoft Office
  • GTM strategy development
  • Stakeholder management
  • Attention to detail
  • Problem solving

Social Contribution

  • Assisted in creating awareness and raising funds with HelpAge India for the support of elderly individuals (September 6, 2006).
  • Volunteered in child welfare activities for the CHILD CARE FOUNDATION to accomplish humanitarian goals (October 10, 2009).
  • Participated in creating awareness and assistance with Rotary's Role in Polio Eradication, National Polio Plus Committee (2011).

Activities

  • Spearheaded a Blood Donation Campaign at the university level (August, 2018)
  • Coordinated and volunteered in the Polio Plus Campaign on World Polio Day (October 24, 2018) as a part of the curriculum.
  • Coordinated THE SYMTECH National Conference on Allied Healthcare (January, 2019) as a part of sponsorship and anchoring committee.
  • Management Development Programme on 'Hospital Preparedness, COVID Safe Clinical Practices' (July, 2020) at IIHMR, Bangalore.
  • Workshop on Digital Health Initiative - 'NDHM' (November, 2020) at IIHMR, Bangalore.
  • Certification Programme on 'Digital Health' (October, 2020) at IIHMR, Bangalore.
  • Certificate Programme on 'Good Pharmacy Practices' (June, 2021) at IIHMR, Bangalore.

Hobbies and Interests

  • Dancing
  • Painting
  • Writing

Timeline

Brand Manager

Lupin Ltd
02.2023 - Current

Management Trainee

Wockhardt Ltd
03.2022 - 02.2023

MBA Healthcare Management (Pharmaceutical Marketing) -

Indian Institute of Health Management & Research

Bachelor of Medical Technology(Imaging Science) -

SIHS, Symbiosis International University

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