SURBHI BHARGAVA
Marketing & Communication Manager (with 10+ Years Of Experience)
Hyderabad
Summary
A marketer & communication strategist by passion & profession. The hunger of always learning & picking up the challenges hasn't died yet. I strongly & truly believe to be better than yesterday & never repeat the same mistake. Working in the corporate world since 2013.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Manager - Communication & Engagement
Visit Health
Hyderabad
09.2022 - Current
- Established an end-to-end operational infrastructure for a new business channel of the company, growing the team from a solo position to a group of 16+ individuals.
- Successfully managed the engagement and utilization of the app for a large client base of 200+ key clients and 3000+ SMEs.
- Spearheaded the upselling efforts for OPD services, driving monthly revenue from 0 to an average of INR 8 Lakhs.
- Oversaw the development of integrated traditional and digital marketing campaigns to drive sales and enhance customer engagement.
- Managed an annual marketing budget of INR 80 Lakhs, supervising a 9-member marketing team comprised of graphic artists, a CRM administrator, and marketing coordinators.
- Developed and executed a B2B2C marketing strategy and overall communication plan to establish long-term partnerships with clients.
- Identified cost-effective opportunities to increase visibility and drive traffic to the site.
- Implemented targeted retention campaigns, resulting in an increase in consumer retention and reactivation of dormant consumers.
Sr. Marketing Manager
ekincare
07.2019 - 08.2021
- End-to-end campaign planning & execution of new launches with aim of getting maximum app downloads in a month. Introduced 30 in 30 concept.
- Responsible for MAU's. Started from 3% & made it to 16%
- Streamlined launches, client engagement, enrollments, & many other processes.
- Performed market segmentations, targeting and positioning for each product line.
- Regularly doing marketing inductions for new joiners.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Sr. Marketing Executive
DishTV
07.2016 - 05.2019
- Managed customer life cycle of 23 million subscribers.
- Major projects handled: Long Term Recharges, 404 pe 606. with daily recharges of as much as 21k a day.
Marketing Executive
HCL Technologies Pvt. Ltd
11.2015 - 07.2016
Business Development Manager
Lusso Panorama Holiday Planners
02.2014 - 09.2015
Business Development Executive
Del Monte / FieldFresh Foods
07.2013 - 01.2014
Education
Master of Business Administration - Marketing
Balaji Institute of Mgt & HRD
Pune 06.2011 - 05.2013
B.Com -
International College For Girls
05.2008 - 04.2011
Skills
MoEngage, Constant Contact , CleverTap
Asana, Basecamp
Canva, Figma, BeePro,
SAS, Zoho, Exotel
Branchio, Typeform, Google form
MS tools like Excel, Word, PPT
Additional Information
Awards & Recognitions:
- Outstanding performance - 2022
- Achiever of the year - 2021
- Performance Excellence Award - 2020
- Great addition to the team - 2019
Timeline
Sr. Manager - Communication & Engagement
Visit Health
09.2022 - Current
Sr. Marketing Manager
ekincare
07.2019 - 08.2021
Sr. Marketing Executive
DishTV
07.2016 - 05.2019
Marketing Executive
HCL Technologies Pvt. Ltd
11.2015 - 07.2016
Business Development Manager
Lusso Panorama Holiday Planners
02.2014 - 09.2015
Business Development Executive
Del Monte / FieldFresh Foods
07.2013 - 01.2014
Master of Business Administration - Marketing
Balaji Institute of Mgt & HRD
06.2011 - 05.2013
B.Com -
International College For Girls
05.2008 - 04.2011