Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
ProjectManager
SURBHI BHARGAVA

SURBHI BHARGAVA

Marketing & Communication Manager (with 10+ Years Of Experience)
Hyderabad

Summary

A marketer & communication strategist by passion & profession. The hunger of always learning & picking up the challenges hasn't died yet. I strongly & truly believe to be better than yesterday & never repeat the same mistake. Working in the corporate world since 2013.

Overview

8
8
years of professional experience
5
5
years of post-secondary education

Work History

Sr. Manager - Communication & Engagement

Visit Health
Hyderabad
09.2022 - Current


  • Established an end-to-end operational infrastructure for a new business channel of the company, growing the team from a solo position to a group of 16+ individuals.
  • Successfully managed the engagement and utilization of the app for a large client base of 200+ key clients and 3000+ SMEs.
  • Spearheaded the upselling efforts for OPD services, driving monthly revenue from 0 to an average of INR 8 Lakhs.
  • Oversaw the development of integrated traditional and digital marketing campaigns to drive sales and enhance customer engagement.
  • Managed an annual marketing budget of INR 80 Lakhs, supervising a 9-member marketing team comprised of graphic artists, a CRM administrator, and marketing coordinators.
  • Developed and executed a B2B2C marketing strategy and overall communication plan to establish long-term partnerships with clients.
  • Identified cost-effective opportunities to increase visibility and drive traffic to the site.
  • Implemented targeted retention campaigns, resulting in an increase in consumer retention and reactivation of dormant consumers.

Sr. Marketing Manager

ekincare
07.2019 - 08.2021
  • End-to-end campaign planning & execution of new launches with aim of getting maximum app downloads in a month. Introduced 30 in 30 concept.
  • Responsible for MAU's. Started from 3% & made it to 16%
  • Streamlined launches, client engagement, enrollments, & many other processes.
  • Performed market segmentations, targeting and positioning for each product line.
  • Regularly doing marketing inductions for new joiners.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Sr. Marketing Executive

DishTV
07.2016 - 05.2019
  • Managed customer life cycle of 23 million subscribers.
  • Major projects handled: Long Term Recharges, 404 pe 606. with daily recharges of as much as 21k a day.

Marketing Executive

HCL Technologies Pvt. Ltd
11.2015 - 07.2016

Business Development Manager

Lusso Panorama Holiday Planners
02.2014 - 09.2015

Business Development Executive

Del Monte / FieldFresh Foods
07.2013 - 01.2014

Education

Master of Business Administration - Marketing

Balaji Institute of Mgt & HRD
Pune
06.2011 - 05.2013

B.Com -

International College For Girls
05.2008 - 04.2011

Skills

    MoEngage, Constant Contact , CleverTap

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Additional Information

Awards & Recognitions:

  • Outstanding performance - 2022
  • Achiever of the year - 2021
  • Performance Excellence Award - 2020
  • Great addition to the team - 2019

Timeline

Sr. Manager - Communication & Engagement

Visit Health
09.2022 - Current

Sr. Marketing Manager

ekincare
07.2019 - 08.2021

Sr. Marketing Executive

DishTV
07.2016 - 05.2019

Marketing Executive

HCL Technologies Pvt. Ltd
11.2015 - 07.2016

Business Development Manager

Lusso Panorama Holiday Planners
02.2014 - 09.2015

Business Development Executive

Del Monte / FieldFresh Foods
07.2013 - 01.2014

Master of Business Administration - Marketing

Balaji Institute of Mgt & HRD
06.2011 - 05.2013

B.Com -

International College For Girls
05.2008 - 04.2011

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SURBHI BHARGAVAMarketing & Communication Manager (with 10+ Years Of Experience)