Surbhi Bhatia

Timely execution of day-to-day virtual program processes and operations, ensuring detail accuracy. Improved processes and operations to enhance virtual program workflows and program experiences. Supported virtual program promotional activity to help drive measurement goals.

• Implemented operational best practices (copy, communication, checklists, project management)
• Track, collect and prepare presentation slides and talk tracks for each webinar
• Update materials as needed for category (GBS) or format specific webinars (BT emails and slides) ensuring that proper tracking is being used
• Use of Mail Merge to deploy multiple emails in one go
• Create BrightTALK and AEM web page entries in a timely manner for upcoming webinars
• Moderate live webinars, which includes prepping presenters, introducing presenter, troubleshooting, operating 3rd party webinar platform
• Schedule and conduct advance trainings with presenters
• Oversee and manage Gartner Webinars inbox requests
• Manage OFT and PDF webinar calendar monthly creation
• Provide reporting updates and event recaps to key stakeholders
• Provide operations feedback and process improvement recommendations
• Focus on market research and innovating, including launching different format types and approaches
• Providing daily registration updates to GTS/GBS marketers
• Using JIRA tool to get Analysts headshot to AEM
• Use of HIPPO and ALFRESCO to update webinar content on Eagle for Sales team
• Collaborate with GTS/GBS marketing teams, notifying them when their upcoming webinars are live and ready for promotion, remind them of and manage their in- and post-webinar promotional opportunities (ask for and collect deal accelerator, download or event)
• Collaborate with GTS/GBS Marketing teams to optimize and manage Eagle content by updating calendar lists each month and ensuring invites are appropriately updated by category

The team was tasked with creating marketing programs that help convert prospects into clients through high touch live/virtual event experiences that clearly demonstrate the Gartner value proposition. I had operationally supported the program by helping partners in sales drive the right audience into these programs.

• Worked with cross functional partners in sales and events to ensure an integrated approach to the way we support our teams throughout the nomination and approvals process
• Kept a track of weekly progress around nominations and registrations goal and communicated to internal and external stakeholders
• Ensured that requests for audience participation in marketing programs meet qualification criteria
• Collaborated closely with program strategy/execution team on all aspects of their program
• Ensure that the best practices are met and updates are provided to program execution team and management
• Closely communicated with the sales team and provided solution for any query related to their prospect engagement in the event
• Managed issues to resolution, with referral or escalation as applicable

Evalueserve is a global professional services provider offering research, analytics and data management services. The client is a global consultancy company. The objective is to support consultants and researchers through secondary research.

• The project involves gathering of quantitative and qualitative data research, report downloads, press search and delivering the findings in the client ready format
• Conducting secondary research, data collection and market analysis
• The project also involves working with various databases like Thomson One, Factiva, Orbis
• Company profiling and competitive analysis
• Research on digital marketing trends
• Preparing newsletters
• Using visualization tools like Tableau and Data Studio to integrate, analyze, and present the raw data in order to create insightful and actionable business information

Axtria is a Big Data and Analytics company which combines industry knowledge, analytics and technology to deliver solutions that help the clients make better data driven decisions.

• Work involved analyzing and modifying the data as per the database provided by the client and compiling the data in MS-Excel
• Developing and applying analytics frameworks