Surbhi Goel
Marketing Communications
New Delhi
Summary
Marketing leader with extensive experience in managing and executing integrated marketing strategies that drive business growth and organizational success. Specialize in overseeing end-to-end marketing functions, including business marketing, thought leadership messaging, social media strategy, internal enablement initiatives, and budget management. Combine creativity with data-driven insights to deliver impactful, high-quality results.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Lead Business Marketing & Communications
HCLTech
Noida
04.2023 - Current
- Driving narrative to foster executive alignment that elevate brand voice, cultivate thought leadership, and support key business initiatives in IT infrastructure domains like Cybersecurity, Digital Workplace, Networks (SD-WAN & SecureNow), and Hybrid Cloud Services
- Brand Communication that amplifies leadership achievements with business POV to align with the industry trends and recommendations
- Lead the media eminence program for infrastructure business and industry partners with external messaging via employee advocacy and organic media outreach
- Thought Leadership Initiatives involve placements for C-suite leaders in top-tier publications like NDTVProfit, capitalizing on their participation in high-profile international events such as the Intel Vision, GoogleNext, MWC & World Economic Forum (WEF).
Head Internal Communications (HR) & Events
Sector Skill Council (MSDE)
07.2019 - 04.2023
- Lead the external and internal communication strategy (social & PR)
- Stakeholder management with the who's who of the industry
- Internal / external trainings for master trainers
- Recruitment of seniors executives
Marketing Communication Lead
Intellect Design Arena
Gurgaon
10.2017 - 07.2019
- Stakeholder Management as a Lead Marketer (led a team size of 20+) at Government e Marketplace
- Go-to-Market campaigns to ensure awareness and adaptation
- Led Strategic Alliances & Brand Partnerships with ICICI bank, SBI banks FICCI, CII and PHDCCI, HP & Dell
- Push Marketing: To ensure increased transaction on portal through Youtube, Social Media and Website, SMS and e-mail campaigns National Level workshop and events organization
Sr. Manager-Marketing Communication
SingEx Exhibitions LTE
Gurgaon
08.2016 - 10.2017
- Curated & Implemented Brand Guidelines: ORM: website development & lead management and social media pages
- Lead generation: PR, Roadshow and SMM
- Promotions: BTL events and speaking slots Electronic mailers
- Led Strategic Alliances & Brand Partnerships with partners like MyStory, Inc42, Electropreneur Park, NITI AYOG, AWS etc
Sr. Manager Marketing and PR
Franchise India Brands Limited
Delhi
10.2015 - 07.2016
- Key Result Areas: Led complete portfolio of 15 brands; prepared end-to-end marketing strategy for increasing brand presence on FIBL website
- Implemented ads in the leading franchise magazines such as Franchising World, The Entrepreneur, and Retailer
- Conducted SMS campaigns for acquiring new leads
- Drove digital marketing initiatives through e-mail campaigns for events/brands' investors/franchise India's brand recall, FB advertisements, banner & flash ads to TG for brands' investors, and in-push messages to reach out to right target audience
- Developed key messages for consistent communication of organisation’s selling points to its target audiences
Deputy Manager Marketing
Max Healthcare
04.2011 - 08.2013
- Executed all internal & external events of the hospital such as: Managed all collateral & compiled souvenir in coordination with the agency for Max Medicon 2015
- Drove support group activities of various medical departments
- Worked as Medical Partner at Rahgiri, Greater Noida
- Steered hospital’s branding as per corporate guidelines
- Received Best Innovation Award at Max Healthcare in Apr’15 for initiating internal communication forum through newsletter
- Managed campaign media buying: OOH/Print/Radio, website content, and AV for 10 years celebration
Deputy Manager-PR & Branding
Fortis Healthcare
03.2011 - 08.2013
- Media Management: Press releases, Press Conference, Media presence for Consultant
- Managed the end-to-end Corporate Events: Media sensitisation, event branding
- Started the Internal Newsletter: FEHI FLASH
- Branding: Collateral management & Inhouse branding
- Corporate AV: Contributing to the main corporate AV of Fortis with Escorts' footage
- Website Management
Project Officer-Communications
Commonwealth Games 2010
Delhi
11.2009 - 01.2011
- Strategised the positioning of Games in local and national media
- Liaison with leading journalists covering Games Beat
- Conducting Press Conferences in shortest possible time (eg: 2hrs)
- Crisis Management: Press briefing and explanation for the minister
- Establishing Regional Media connect eg: All regional media was sensitised
- Organising interviews with international publications
Senior Correspondent
The Times Of India
Delhi
08.2007 - 11.2009
- Content Management for ToI for special editions like Plus and a lifestyle magazine The Times Living Spaces
- Sub-editing the content
- Liasion with Freelancers and Photographers
Senior Reporter
Neighbourhood Flash - Tabloid
01.2005 - 08.2007
- Covered neighbourhood stories (South Delhi), lifestyle reporting (Lakme India Fashion Week 2007), covered interviews and events (launch of new stores/events)
Education
Executive Program - Communication Strategies For Corporate Leaders
Indian Institute of Management - Calcutta
Kolkata, India 05.2022 - 12.2022
Executive Program - Digital Marketing
XLRI
Jamshedpur, India 04.2016 - 08.2016
Master of Arts - Mass Communications And Journalism
Guru Jambheshwar University of Science And Technology (GJUST)
Hissar, Haryana 07.2005 - 08.2007
Bachelor of Science -
DDU Delhi University
Delhi 01.2002 - 07.2005
High School Diploma -
St Xavier's Senior Secondary School
Delhi 01.2001 - 06.2002
Skills
- Strategic Communication
- Brand Strategy & Storytelling
- Business Marketing
- Marketing Communication
- Thought Leadership Narrative
- Public Relations & Media Management
- Content Management
- Social Media Management
Social Link
https://www.linkedin.com/in/surbhi-goel-comms-lead/
Timeline
Lead Business Marketing & Communications
HCLTech
04.2023 - Current
Executive Program - Communication Strategies For Corporate Leaders
Indian Institute of Management - Calcutta
05.2022 - 12.2022
Head Internal Communications (HR) & Events
Sector Skill Council (MSDE)
07.2019 - 04.2023
Marketing Communication Lead
Intellect Design Arena
10.2017 - 07.2019
Sr. Manager-Marketing Communication
SingEx Exhibitions LTE
08.2016 - 10.2017
Executive Program - Digital Marketing
XLRI
04.2016 - 08.2016
Sr. Manager Marketing and PR
Franchise India Brands Limited
10.2015 - 07.2016
Deputy Manager Marketing
Max Healthcare
04.2011 - 08.2013
Deputy Manager-PR & Branding
Fortis Healthcare
03.2011 - 08.2013
Project Officer-Communications
Commonwealth Games 2010
11.2009 - 01.2011
Senior Correspondent
The Times Of India
08.2007 - 11.2009
Master of Arts - Mass Communications And Journalism
Guru Jambheshwar University of Science And Technology (GJUST)
07.2005 - 08.2007
Senior Reporter
Neighbourhood Flash - Tabloid
01.2005 - 08.2007
Bachelor of Science -
DDU Delhi University
01.2002 - 07.2005
High School Diploma -
St Xavier's Senior Secondary School
01.2001 - 06.2002
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