Surbhi Khandelwal
Content Marketing & Media Sales specialist
Mumbai
Summary
With 15+ years of diverse experience in the media industry, I specialize in revenue generation, branded content, content marketing, IP creation, strategic partnerships, and 360° brand solutions.
Overview
22
22
years of professional experience
5
5
Languages
Work History
DGM & Region Head West – Branded Content & IPs
Times Network – BCCL
01.2015 - Current
- Generating revenue through Content Marketing / Brand Solutions & IPs for the Times Network News Network channel bouquet
- Team handling role including resources in Pune & Ahmedabad markets
- Revenue generation focus including being a part of ideating, conceptualizing, creating, pitching & executing content marketing ideas for clients across categories including BFSI, Pharma, FMCG, Telecom, Auto, etc., across Times Network media assets
- Providing 360-degree brand solutions across TV, Print, Radio, Digital & Social media, OOH, etc
- Extensively aligning with the Editorial & creative teams for co creating ideas & ensuring successful campaigns
- Working closely with the client servicing & marketing teams to ensure timely & seamless execution of deliverables for ongoing projects
- Scanning the global content marketing scenario, exploring new business opportunities & successfully converting several first-time Advertisers
- Involved in Management decision making, forecast & new developments in the Branded Content & FCT space
Account Group Head – Branded Content & Special Projects
A&E Networks TV18 – HISTORY TV18
12.2012 - 09.2013
- Ideating, conceptualizing, creating, pitching & executing branded content & AFP ideas for clients related to the genre (Auto, Real estate, Tourism, Education, etc)
- Alliancing with all major events/agencies in the adventure/lifestyle/education space for IP/Event partnership (Super Car club, The Adventure League, HOG Club, India School Ranking, etc)
- Creating, pitching & executing ideas for the HISTORY outreach program
- Tying up with all major educational boards (CBSE, ICSE, etc) & identifying mutually beneficial partnership opportunities
- Was a part of successfully executing an all India entrepreneurial championship for CBSE school kids in partnership with the National Stock Exchange (NSE) (http://www.nseyoungpioneers.com)
Senior Associate – Branded Content team
UTV (Now Walt Disney Group)
02.2012 - 12.2012
- Alliancing with all major events in the fashion/glamour/lifestyle/Bollywood space for IP/Event partnership (India Bridal week, Lakme fashion week, film festivals, etc)
- Creating & developing events/properties for sponsors around UMP (UTV Motion Pictures) projects
- Creating & developing branded content & ideating AFP concepts for clients
Asst. Manager - Ad Sales
UTV (Now Walt Disney Group)
03.2008 - 01.2012
- Handled the sales for channels – Bindass YEC & Bindass Movies directly & also other channels from the UTV broadcasting stable from time to time
- Also handled the AFP (Advertiser Funded Programming) for channel Bindass
- Handled corporate clients like HUL, McDonalds, Marico, Godrej, etc
- Serviced all major agencies like Group M (Mindshare, Fulcrum, Motivator, Maxus), OMD, Starcom, Lodestar, Madison, etc
- Worked out customizations & innovations for various clients & provided customized brand building solutions
- Worked closely with the Marketing, Programming & client servicing divisions to service clients efficiently
- Monitored ADEX & channel competitors closely to identify prospective clients
- Was in charge of assisting the juniors
- In addition to the above direct responsibilities also did voice overs for all channels from the UTV Broadcasting stable i.e
- Bindass, Bindass Movies, UTV Movies & World Movies
- Cracked a major client (HUL) & got them on board for the 1st time & subsequently signed many more deals with them& have been effectively serviced them for over 3 yrs
- Won the 1st place in creating a new programming concept, judged by Ms
- Zarina Mehta (CEO), in an all India Sales conference
- Got many clients on board for the 1st time
- Was a part of creating a major AFP (Blue Carpet) for Sunsilk & have been an active part of ideating new AFP concepts as per client requirements
- Promoted to a Senior Ad Sales executive in a year & to an Asst
- Manager in the 2nd year
Sr. Customer Care Executive
IBM Daksh eServices Pvt. Ltd.
10.2003 - 11.2005
- Outstanding Performers Award by IBM Daksh and Circuit City in June’ 04
- Selected as the Twinkling Star by Daksh eServices for commendable performance for 2 consecutive quarters
- Received Certificate of Appreciation from Circuit City for maintaining excellent quality
- Topped Monthly Stack Ranking Performance Scores
- Promoted to a Senior CCS within 9 months
Education
PGeMBA - MARKETING
Mumbai Education Trust (MET College)
Bandra, Mumbai 01.2006 - 01.2008
Bachelor of Commerce -
H.R College of Commerce & Economics
04.2001 -
Diploma - Travel & Tourism management
H.R. College of Commerce & Economics
04.2001 -
Skills
Revenue Generation
Content Marketing, Branded Content
Integrated Marketing, 360 degree solutions
Media & entertainment - Television Broadcast
Friendly, positive attitude
Teamwork and collaboration
Extra Curricular Activities / Achievements
Member of the MET Placement and cultural committee Co-coordinated activities for Vidya Shakti, an CSR initiative undertaken by MET College, that provided jobs to the underprivileged Was an active member of the Rotract Club of H.R College Studied & developed a module on Category Management for a book on Retail Management
Summer Internship
Analyzing competitors’ product and marketing strategy and understanding fashion profile of customers, Globus Stores Pvt. Ltd.
Personal Information
Date of Birth: 09/29/82
Additional Qualification
Three-year diploma in Travel & Tourism management, H.R. College of Commerce & Economics, Thomas Cook India Pvt. Ltd., Travel & Tourism
Timeline
DGM & Region Head West – Branded Content & IPs
Times Network – BCCL
01.2015 - Current
Account Group Head – Branded Content & Special Projects
A&E Networks TV18 – HISTORY TV18
12.2012 - 09.2013
Senior Associate – Branded Content team
UTV (Now Walt Disney Group)
02.2012 - 12.2012
Asst. Manager - Ad Sales
UTV (Now Walt Disney Group)
03.2008 - 01.2012
PGeMBA - MARKETING
Mumbai Education Trust (MET College)
01.2006 - 01.2008
Sr. Customer Care Executive
IBM Daksh eServices Pvt. Ltd.
10.2003 - 11.2005
Bachelor of Commerce -
H.R College of Commerce & Economics
04.2001 -
Diploma - Travel & Tourism management
H.R. College of Commerce & Economics
04.2001 -
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