Surbhi Sharma

• Manage the entire campaign lifecycle, from capacity planning to execution, across Percolate and Salesforce platforms, ensuring seamless coordination between marketing and sales teams
• Led the Eloqua-to-Pardot migration, completing the project within a tight one-month deadline and ensuring minimal disruption to marketing operations
• Collaborate with segment marketers to align campaigns with business objectives and implement best practices for campaign setup and execution
• Ensure data accuracy by syncing campaigns between Percolate and Salesforce, optimizing lead-to-campaign mapping and tracking
• Develop customized workflows for campaign, tactic, and content request management, including automated reporting through DOMO
• Oversee the generation and management of tracking links for Paid Display, Paid Social, and Paid Search ads, ensuring accurate attribution and reporting
• Spearhead the creation of new forms on Pardot and reporting dashboards to enhance visibility and tracking of marketing campaigns
• Reviewed and maintained quality assurance standards for marketing assets, including webpages, emails, and microsites
• Led major projects such as the Itiviti migration and Brand Refresh, ensuring timely delivery and adherence to quality standards
• Developed checklists and quality control processes for Web and Email teams, significantly reducing errors
• Train and mentor team members to transition campaign operations responsibilities, ensuring process adherence and quality control
• Managed the web pipeline and collaborated with cross-functional teams to streamline workflows and optimize resource utilization

Key Achievements:

• Improved operational efficiency by streamlining campaign creation processes, reducing turnaround time by 30%
• Received ACE Awards for Client Centricity and Accountability for outstanding contributions to campaign operations
• Received the Marketing Badass award for leading the Eloqua-to-Pardot migration project within a tight one-month deadline, ensuring minimal disruption to operations
• Enhanced reporting accuracy by implementing quality dashboards and automated tracking tools
• Received the Rockstar award for setting up the Quality Assurance program, including the creation of detailed checklists and quality control processes, which significantly improved efficiency and reduced errors

• Supported digital marketing campaigns by managing client deliverables and ensuring timely execution of projects
• Contributed to content creation and optimization strategies to improve engagement across marketing channels
• Assisted in the development and maintenance of marketing reports, tracking campaign performance metrics to identify areas for improvement

Key Achievements:

• Improved campaign reporting accuracy, reducing errors by 20%
• Coordinated with cross-functional teams to deliver high-quality marketing assets within strict deadlines

• Provided technical support to clients for marketing-related software tools, ensuring seamless user experience and satisfaction
• Collaborated with internal teams to troubleshoot and resolve client issues promptly, minimizing downtime
• Conducted training sessions for clients to enhance their understanding and utilization of marketing software features

Key Achievements:

• Achieved a 95% customer satisfaction score through effective issue resolution and communication
• Streamlined client onboarding processes, reducing average setup time by 15%

• Supported marketing efforts by handling customer inquiries and providing information about product offerings
• Collected feedback from customers to improve marketing strategies and product development
• Assisted in the creation of marketing collateral and coordinated email campaigns to enhance customer engagement

Key Achievements:

• Improved customer engagement rates by providing tailored responses to inquiries
• Contributed to a 10% increase in email campaign open rates through targeted communication strategies