Summary
Overview
Work History
Education
Additional Information
Certification
Timeline
Generic

Surbhi

Account Manager
Bengaluru

Summary

Results-oriented Account Manager with 6+ years of experience driving growth for eCommerce brands through full-funnel advertising strategies in Amazon. Currently leading advertising strategy for 40+ Amazon Ads accounts in the emerging Singapore market — an area of strategic expansion for Amazon — overseeing $39K/month in ad spend and driving over $360K in attributed revenue. Previously managed a $200K/month ad budget for leading US-based Walmart clients at Teikametrics. Proven track record in account planning, go-to-market planning for events like Prime Day and BFCM, and delivering up to 5x ROAS and 150% growth in ad sales.

Overview

9
9
years of professional experience
5
5
Certifications

Work History

Account Manager

Amazon
Bengaluru
06.2024 - Current
  • Managed a portfolio of 40+ Amazon Ads accounts across 3P, Fresh, and Retail vendors, driving tailored ad strategies that led to a 150% average increase in ad sales — growing cumulative ad-attributed revenue from ~SGD 200K to over SGD 500K within the first 6 months — and delivering up to 5x ROAS.
  • Developed go-to-market strategies for seasonal events like Prime Day and BFCM by analyzing historical performance, market trends, and inventory insights, resulting in a 40% increase in ad-attributed sales and 60% higher ASIN visibility (impressions) across top 10 sales generating accounts.
  • Led in-person advertising seminars for 150+ Amazon sellers and vendors during a strategic Singapore office visit, driving Prime Day readiness through tailored education sessions — resulting in a 45% increase in ad adoption, improved campaign setup quality, and a 35% YoY uplift in Prime Day sales for them.
  • Partnered with vendors to plan and pace monthly and event-specific advertising budgets, unlocking a 40% increase in overall Prime Day ad investment — scaling spend from an average of ~SGD 30K to over SGD 42K — while improving campaign efficiency by 30% through strategic bid optimization and deal alignment.
  • Conducted in-depth training sessions for Amazon partner agencies in Singapore on advanced ad optimization strategies and Prime Day readiness — resulting in up to a 20% improvement in campaign ROAS across agency-managed accounts and a 60% increase in Sponsored Display retargeting adoption within 3 months.
  • Upsold 4 advertisers from basic Sponsored Ads (SA) to full-funnel strategies incorporating Amazon’s Display Video Ads (DVA), driving greater brand reach and retargeting — resulting in over SGD 18K in additional ad-attributed investment and generating ~SGD 90K in total sales, with a 2x increase in upper-funnel engagement.

Account Specialist

Teikametrics
Bengaluru
09.2022 - 01.2024
  • Managed $200K+ in monthly ad budgets across 15+ brands, delivering 50% QoQ budget growth through performance-led consults.
  • Increased ad sales by 30% and conversion rate by 20% via restructuring campaigns and scaling high-performing tactics leading to USD 500K increase for a brand in Beverage category.
  • Achieved over 95% account retention in 2023 by leading churn analysis and developing a structured client retention playbook, which was rolled out team-wide to standardize best practices. This initiative contributed to a 25% QoQ improvement in team-level retention by enabling more proactive, data-driven client engagement.

Account Specialist

Amazon
Bengaluru
01.2020 - 09.2022
  • Provided personalized campaign optimization support to 50+ US advertisers across verticals like CPG, Books, Apparel, and Watches — including brands such as Timex, Casio, and MacMillan — driving up to 2x ROAS and influencing of advertisers to expand budgets by 25%-50% through tailored bid, keyword, and budget strategies.
  • Drove adoption of advanced Amazon Advertising solutions — including Sponsored Brands, Sponsored Display, and audience targeting features — by developing best practices, campaign strategy guides, and product enablement sessions for the US Softlines LCS team. This initiative contributed to a 28% uplift in ad-attributed sales and improved product adoption across 65% of managed accounts.

Content and Marketing Executive

HalfDaySomeone
Bengaluru
06.2019 - 12.2019
  • Developed and executed targeted marketing campaigns across Instagram and Facebook, leading to a follower growth from 800 to 1,200 and increasing average post engagement from 50 to 120 interactions within 3 months.
  • Consolidated business strategy, budgeting, and cost analysis while managing digital branding, website content, and community development for HalfDaySomeone — successfully supporting the planning and promotion of 15+ experiential events over 6 months.
  • Managed email campaigns for 500+ users, boosting open rates from 18% to 24% and driving 60+ event sign-ups in two quarters.
  • Led social media and e-marketing campaigns that acquired 120+ paid participants and established collaborations with 20+ experience partners for HalfDaySomeone events, generating over ₹3.1 lakhs in event revenue.

Associate IT Consultant

Oracle
Bengaluru
05.2016 - 09.2018
  • Collaborated with customer support, operations teams, and Oracle Solution Architects to gather business requirements and prepare product requirement documents (PRDs) — streamlining internal workflows and supporting 40+ daily operations tickets with improved resolution accuracy.
  • Led internal automation initiatives by configuring and optimizing Oracle Traffic Director (OTD) to streamline infrastructure provisioning — reducing setup time for cloud components by 200% and enabling faster deployment of scalable services.

Education

Bachelor of Engineering - Instrumentation Technology

Siddaganga Institute of Technology
Tumkūr, India
04.2001 -

Additional Information

  • Account Management
  • Amazon Sponsored Ads
  • Walmart Sponsored Ads
  • Salesforce
  • Campaign Optimization
  • Data Storytelling
  • Cross-Functional Collaboration
  • Strategic Account Planning
  • Sigma
  • Looker
  • Client & Stakeholder Management
  • Go-to-Market (GTM) Strategy
  • Strategic Planning
  • Team Training
  • Vendor Management


Certification

Amazon Sponsored Ads Certification

Timeline

Amazon DSP Advanced Certification

07-2024

Account Manager

Amazon
06.2024 - Current

Amazon Sponsored Ads Certification

06-2024

Google Digital Marketing & E-commerce Certificate

05-2024

Google Ads Search Certification

05-2024

Walmart Ads Certification

02-2023

Account Specialist

Teikametrics
09.2022 - 01.2024

Account Specialist

Amazon
01.2020 - 09.2022

Content and Marketing Executive

HalfDaySomeone
06.2019 - 12.2019

Associate IT Consultant

Oracle
05.2016 - 09.2018

Bachelor of Engineering - Instrumentation Technology

Siddaganga Institute of Technology
04.2001 -

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Surbhi Account Manager