Surekha Roy
Advertising Professional With 11 Years Of Experience In Account Management ,OOH & BTL Advertising
Bangalore
Summary
Focused, engagement-oriented and performance-driven Account Custodian with strong background in Account management , Client Servicing & Interaction, Strategic Media Planning, Project management in Out of Home and BTL Advertising .
Focused on creating value for clients and consistently meeting business targets.
Determined and effective in nurturing client relationships,Offering results-driven, proactive approach to meeting clients' needs and exceeding expectations, thereby building accounts into long-lasting relationships built on mutual benefit and profitability.
Driving growth with new accounts and making presentations to prospects.
Overview
12
12
years of professional experience
18
18
years of post-secondary education
3
3
Certifications
4
4
Languages
Work History
DGM - Client Servicing
Coral Media
Bangalore
12.2022 - Current
- Liaising with and acting as the link between the client and the agency, by maintaining a regular communication channel.
- Strategizing and managing the brand's marketing operations, brand visibility OOH, BTL campaigns
- Meeting / discussing with clients to understand their requirements and communicating the same to the team.
- Ensuring that communication flows effectively within the agency team working on the account.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Skilled at working independently and collaboratively in a team environment with a strong sense of personal responsibility.
Group Account Director
Ignite Mudra (DDB Mudra Group)
Bangalore
03.2016 - 11.2022
- Developed and managed strategic brand visibility OOH and BTL plans to achieve brand campaign Objectives thereby driving revenue goals.
- Worked effectively with senior-level brand managers, media managers to build trusting and long-lasting relationships with key accounts.
- Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Helped clients' achieve campaign goals with proactive management of available resources and deep understanding of current industry trends.
- Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
- Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analyzing data and capitalizing on emerging trends.
Business Manager
Tribes Communication Pvt. Ltd
Bangalore
08.2015 - 02.2016
- Spearheaded OOH Campaigns by consistently seeking methods to improve campaign hygenie , timely billing and payment collections through streamlining process, efficiency improvements, cost containment,and revenue generation.
Account Manager
IPG Group -Rapport Outdoor
Kolkata
06.2015 - 07.2015
- Account manager for TTSL for Kolkata Circle.
- Monitored past and existing campaigns to increase understanding of developing client relationships, managing long-term accounts
Assistant Manager
Madison World (Platinum Communications)
Bangalore
03.2014 - 05.2015
- Responsible for smooth functioning of OOH department in Bangalore which included Client Servicing, Media Planning, vendor management and implementation of OOH advertising campaigns.
- Managed and executed OOH campaigns for Puma Sports, ITC Foods for brands like Aashirvaad Atta, Sunfeast Dark Fantasy, Sunfeast Yippee Noodles, Bingo etc
- Interaction with clients and vendors for deal/budget negotiation. Creating organic growth among existing Clientele. Educated clients on new services and updated account information to maintain high standards of client service.
- Demonstrating innovative ideas and creative media thinking.
Media Executive
Publicis Groupe ( Vivaki Specialist Services)
Bangalore
06.2011 - 02.2014
- Worked with clients like ITC Foods, Blackberry, Emirates, Sab Miller Toshiba, Himalaya, Tiger airways, Pearson’s, Essilor, etc for their execution of OOH campaigns.
- Drove operational improvements which resulted in effective execution , monitoring , reporting and operation of the OOH advertising campaigns
Education
MBA - Marketing And Retail
International School Of Business And Media
Kolkata 07.2009 - 04.2011
Bachelor of Science - Bio Technology
Bangalore University
Bangalore 06.2006 - 06.2009
Higher Secondary Education ( 10+2) -
Srimanta Shankar Academy ( AHSEC)
Guwahati, Assam 04.2004 - 03.2006
Secondary Education ( 10th) -
South Point English School
Guwahati, Assam 01.1993 - 03.2004
Skills
Cient Servicing and Interaction
Strategic Media Planning and Buying
Project management
Managing OOH BTL campaigns
Driving revenue goals
Account Management
Billing and Payment processing
Accomplishments
- · Client servicing Person of the Year in Ignite Mudra -Tribes Business Awards 2019.
- · Won Runner Up in Star Performer Middle management in Ignite Mudra- Tribes Annual Conference 2018.
- · Winner for best client servicing manager in Tribes OOH Awards 2017.
- · Starting as a fresher in the media industry I have operated as an one women army for the OOH advertising campaigns executed from Bangalore for 1.5yrear and have received appreciation and recognition from the COO of VivaKi for the same on numerous occasion.
Certification
Certified in Fundamentals of Digital Marketing : Google Digital Unlocked. IAB Europe.
Timeline
DGM - Client Servicing
Coral Media
12.2022 - Current
Certified in Fundamentals of Digital Marketing : Google Digital Unlocked. IAB Europe.
07-2020
Group Account Director
Ignite Mudra (DDB Mudra Group)
03.2016 - 11.2022
Business Manager
Tribes Communication Pvt. Ltd
08.2015 - 02.2016
Account Manager
IPG Group -Rapport Outdoor
06.2015 - 07.2015
Assistant Manager
Madison World (Platinum Communications)
03.2014 - 05.2015
Certified Effective Presentation Skils programme by Elenchus HR People transformational Solutions.
09-2013
Media Executive
Publicis Groupe ( Vivaki Specialist Services)
06.2011 - 02.2014
Certificate Course in British English Certificates (VANTAGE), University OF Cambridge, ESOL Examinations
01-2011
MBA - Marketing And Retail
International School Of Business And Media
07.2009 - 04.2011
Bachelor of Science - Bio Technology
Bangalore University
06.2006 - 06.2009
Higher Secondary Education ( 10+2) -
Srimanta Shankar Academy ( AHSEC)
04.2004 - 03.2006
Secondary Education ( 10th) -
South Point English School
01.1993 - 03.2004