Suren Arora
Aligarh
Summary
Seasoned digital marketing professional with 11 years specializing in optimizing bulk and cold email campaigns through strategic planning and data analysis. Skilled in email deliverability, managing client relationships, ensuring regulatory compliance, and overseeing technology operations to enhance campaign performance and efficiency.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Technology
SSC Digital
Tel Aviv
11.2019 - Current
- Campaign Management: Optimize, monitor, adjust, and enhance the performance and impact of bulk and cold email marketing campaigns through strategic planning, execution, real-time data, and metrics.
- Client Relationship Management: Maintain effective communication with clients and stakeholders, providing regular updates, and addressing needs. Facilitate workshops and provide ongoing support to ensure alignment with organizational goals.
- Analytical Thinking: Utilized analytical skills to evaluate business requirements and technological solutions, making informed, data-driven decisions. Performed cost-benefit analyses and identified opportunities for improvement.
- Vendor and Compliance Management: Negotiated contracts with vendors, ensured compliance with regulations like GDPR, CASL, and CAN-SPAM, and developed IT policies to support secure and efficient operations.
- Technology and Support Oversight: Guided software selection and IT operations, provided tech support, and organized training sessions to enhance internal team capabilities and maintain system efficiency.
Independent Consultant
Just Digi Marketing
Aligarh
04.2013 - 11.2019
- Established and managed a proprietorship business specializing in bulk email marketing, email deliverability consulting, and web design services for a diverse global clientele.
- Provided tailored digital marketing solutions and consulting services to clients across various industries, leveraging expertise in email marketing strategies and web design.
Education
B.Sc. Applied Physical Sciences - Electronics
Hindu College
New Delhi, India01-2012
Senior Secondary - Science Education
St. Francis Senior Secondary School
Hathras, India05-2008
Skills
Behavioural Skills
- Problem-solving aptitude
- Team Management
- Vendor Relations
- Analytical Thinking
- Contract Negotiation
- Cross-departmental Alignment
Technical Skills
- Replyio
- Lemlist
- Outreach
- Salesloft
- Instantly
- Google Workspace
- Outlook
- Zoho
- Zapier
- Slack
- Asana
- Hubspot
- Wordpress
- Mailchimp
- Mailerlite
- Sendgrid
- Missive
Certification
- Hubspot Email Marketing
- Hubspot Inbound Marketing
- Google Analytics for Beginners
- Google Adwords
- V-Skills Certified Digital Marketing Master
- Certified Digital Marketing Master from Digital Vidya
Languages
Hindi
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Director of Technology
SSC Digital
11.2019 - Current
Independent Consultant
Just Digi Marketing
04.2013 - 11.2019
B.Sc. Applied Physical Sciences - Electronics
Hindu College
Senior Secondary - Science Education
St. Francis Senior Secondary School