Surender Kumar

In my role as Deputy RSM, I directed and managed various aspects of business development. My responsibilities included overseeing the distribution of Jockey products in General Trade and managing Retail operations through Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs) across a wide array of retail points, such as hosiery, apparel, lingerie, and cosmetics stores in both rural and urban settings. I led a team of 12 on-roll and 48 off-roll employees and worked in conjunction with 34 channel partners, covering the upper northern territory of India.

• Facilitated communication between different departments within the organization regarding regional activities.
• Managed and supervised a team of sales representatives across multiple states.
• Monitored competitors' activities in order to gain competitive advantage in the market.
• Identified opportunities for cross-selling and up-selling within existing customer base.
• Established relationships with key accounts in the region through personal visits and phone calls.
• Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
• Collaborated with product development team to create new products tailored to local markets.
• Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
• Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.

As a state head, I managed a team of 18 on-roll employees and 15 channel partners. Oversaw the entire regions of Punjab, Chandigarh, and Himachal Pradesh. Supervised sales, distribution, and retail operations for primary and secondary sales, introduced new products, and penetrated new markets.

• Analyzed competitor's products, pricing structures, marketing strategies, and operations to stay ahead of the competition.
• Established relationships with key clients and maintained regular contact with them to ensure satisfaction.
• Assisted regional managers in developing budgets for their respective territories.
• Visited stores regularly throughout region to assess effectiveness of promotions and displays.
• Managed daily activities of area sales teams, including setting goals and monitoring performance.
• Provided training and guidance to sales personnel on product knowledge, customer service skills, and selling techniques.

As an AGM - Retail Operation, I manage both Company and Franchise outlets (COCO & FOFO), overseeing Sales & Operations for Postpaid, Prepaid, Customer Service, Collections, and Cross-selling & Upselling.

My role as a Retail Vertical Manager entails a comprehensive approach to managing sales, service, EBITA, and Brand Value from company and franchise outlets.

• This involves driving gross additions, ensuring quality sales metrics, and managing the customer base in compliance with regulatory norms.
• I am responsible for the strategic expansion and ongoing management of retail footprints in various formats across Punjab.
• My duties also include budgeting and AOP planning, meeting acquisition and revenue targets through a robust GTM strategy, and team development via structured interventions.
• I focus on winning in the marketplace by achieving activation and revenue targets, driving customer service to ensure satisfaction, and promoting the use of digital tools by the team.
• Additionally, I am committed to maintaining a preferred workplace at every retail point, with a team diversity of over 50%.
• Completed thorough opening, closing, and shift change functions to maintain operational standards each day.

In the role of a JCM, the responsibilities included overseeing all pre-launch activities, such as distributor mapping for all trades, retailer mapping, and gathering competition data.

• This entailed coordinating with the Jio center operations team to finalize store locations, working with the network team to deploy connectivity solutions such as small cells and hotspots, and concluding agreements with various distributors and service teams.
• Regularly reviewed customer surveys to pinpoint areas for improvement.
• Managed the center's daily operations, which included staff management, scheduling, budgeting, inventory control.
• Provided structured HR consulting services to assist clients during organizational development and transitions.

As the Zonal Sales Manager - Retail, I supervise business operations and strategies across the GT belt of Haryana in North India, with a focus on boosting retail sales through effective strategies. Our team has consistently leveraged growth opportunities to maintain profitable operations by strategically utilizing retail levers.

• I have managed Retail Stores COCO and FOFO, along with DSA channels and the DST team, for HNI customer acquisition, service, and collections.
• I've overseen company store productivity & profitability, as well as franchise ROI.
• I've also managed a large team of Store Managers, Sales, Service Advisers, DSA, and DST freelancers.
• My key responsibilities include managing the financial health of Prepaid/ Postpaid/ CSD & stores, concentrating on high ARPU plans, handling HNI customers, and ensuring high standards for store services on an FTR basis.
• I have evaluated individual and team business performance, identifying areas for improvement.
• I've ensured thorough opening, closing, and shift change procedures to uphold operational standards daily.
• Additionally, I've established and monitored KPIs to assess performance and pinpoint areas for enhancement.

In the role of an Area Sales Manager - Prepaid, one's responsibilities include managing distribution channels to increase sales efficiency and implementing sales strategies to achieve targets.

• Managing prepaid distribution with a team of TSMs and off-roll staff.
• Ensuring ROI for both distributors and retailers. Enhancing channel strength, customer acquisition and meeting sales targets in accordance with the plan while maintaining quality standards.
• Conducting business reviews to assess performance against sales plans and regional targets.
• Contributing to team member development through on-the-job training and coaching, preparing them for higher responsibilities.
• Collaborating with the strategy and planning team to develop network, marketing campaigns, sales strategies, and sales automation.
• Driving CMS & SOGA growth through effective distribution and resource allocation.

• As an Assistant Manager - Retail, one is tasked with supervising retail operations for LFS, COCO and FOFO concerning Connections & Devices across Rajkot, Bhuj, Jamnagar and Kutch in Gujarat. The role involves strategic planning for inventory management, establishing and meeting sales objectives, and leading teams and channels effectively.

In my capacity as a Business Development Manager for Retail, I was tasked with supervising 17 retail outlets, which included four specialized telecom stores in the Haryana GT Belt.

• My duties entailed working in tandem with the Purchasing Department and other BDMs to determine the product mix, managing inventory levels via Minimum Base Quantity (MBQ) planning, and formulating pricing strategies aimed at boosting profitability and customer satisfaction.

As an Area Sales Manager (ASM), I was responsible for the sales of LG FMCD products in Gurgaon and South-West Haryana, India, serving both urban and rural markets.

• Managed a team of Retail Sales Officers (RSOs), In-Store Demonstrators (ISDs), and a Marketing Executive, and oversaw distributors and key accounts.