Surendra Kumar Verma
Gurugram
Summary
Results-oriented eCommerce Marketplace Manager with over 8 years of experience in driving marketplace operations and executing impactful advertising campaigns across major platforms, utilizing data-driven insights and diverse tools for exceptional results, driving growth, and optimizing marketing strategies. Focused on advancing growth strategies in a dynamic eCommerce landscape to achieve continued success.
Overview
9
9
years of professional experience
Work History
Senior Associate Manager
ANS Digital Pvt Ltd
Gurugram
01.2024 - Current
- Successfully managed and scaled marketplace operations and advertising campaigns across major platforms, including Amazon, Flipkart, JioMart, Myntra, Blinkit, Zepto, Swiggy, and Bigbasket, supporting over 10 brands.
- Developed detailed media plans for potential clients, and crafted targeted marketing strategies for existing clients.
- Monitored, adjusted, and evaluated marketplace performance to consistently achieve monthly targets.
- Oversaw the health of ad campaigns, optimizing them to meet objectives through daily management of campaign budgets, conversions, bids, and creative assets based on performance history and client goals.
- Led catalog optimization efforts, including A+ content, brand store management, and A/B testing, to improve product visibility and performance.
- Directed strategic planning and growth initiatives, and took charge of pricing strategies and competitive analysis.
- Regularly reviewed marketplace data to identify emerging trends, opportunities, and areas for improvement.
- Leveraged a wide range of tools, such as Amazon PI, Drona, and Helium 10, for comprehensive keyword and competitor research, using data-driven insights to drive exceptional results.
Ecommerce Key Account Manager
Technoment Global Solution Pvt Ltd
Delhi
03.2021 - 12.2023
- Oversee and optimize client marketplaces to drive continuous performance improvement.
- Analyze sales data and user behavior to identify opportunities for improvement, and implement actionable strategies.
- Create and execute detailed eCommerce sales plans to achieve revenue goals, and align with business objectives.
- Evaluate market trends, customer insights, and competitor actions to identify optimization opportunities.
- Develop and execute marketing strategies for diverse ad campaigns and promotions to increase brand visibility and attract more customers.
- Address customer inquiries, concerns, and feedback promptly to ensure high satisfaction levels.
- Maintain optimal inventory levels to avoid both stockouts and overstocking situations.
- Prepare and present daily, weekly, and monthly performance reports.
Sr. Ecommerce Executive
Dream Care Furnishing Pvt Ltd
Delhi
08.2019 - 02.2021
- Directed efficient management strategies across multiple e-commerce platforms to ensure optimal results.
- Designed strategic approaches to reach specified sales objectives.
- Enhanced product visibility through strategic listing optimization.
- Design A+ content and brand store page for Amazon listing.
- Managed innovative ad campaigns using diverse formats like product ads, brand ads, video ads and display ads.
- Managed shipment schedules effectively for timely execution using Amazon FBA, Flex, and Flipkart Smart platforms.
- Collaborated with marketplace category manager on deals and promotions.
- Address customer inquiries, concerns, and feedback promptly to maintain high customer satisfaction levels.
Ecommerce Executive
Etail Marketing Pvt Ltd
Noida
02.2019 - 07.2019
- Manage Marketplace Account: Amazon.in, Amazon.com, Snapdeal, Flipkart, Pepperfry, Etsy, Myntra.
- Optimize product listing to enhance visibility.
- Executed shipment scheduling for Flex, Cloudtail, and Smart Shipment.
- Executed strategic plans for multiple ad campaign types.
Ecommerce Executive
KFD
Delhi
08.2016 - 01.2019
- Oversaw operations and performance of multiple marketplace accounts, including Amazon, Flipkart, Snapdeal, Flipkart, Paytm, Shopclues, and Uniware.
- Oversaw and enhanced product listings.
- Managed planning and execution of FBA shipments.
- Handled all Marketplace orders efficiently and punctually.
- Fill out the safety claim, create a coupon, and promote deals.
- Managed and optimized promotional advertising initiatives.
- Crafted high-quality A+ listing designs to improve brand presence and conversion rates.
- Managed operations and configurations within the Magento Admin Panel, Sales Report, and Payment Reconciliation.
Education
B.Tech. - Computer Science & Engineering
NITRA Technical Campus
Ghaziabad, UP01-2016
Skills
- Marketplace and Marketing Management
- Advanced Excel
- MS Office
- WordPress, Magento
- C and Python Programming languages
- HTML & CSS
- SEO
- A/B testing
- Strategic Business Development
- Data Analysis
- Strategic Marketing Planning
- Team Collaboration
- Market Trend Research
- Client Relationship Management
- Project Management
- Profitability analysis
- Time management
- Category Management
Timeline
Senior Associate Manager
ANS Digital Pvt Ltd
01.2024 - Current
Ecommerce Key Account Manager
Technoment Global Solution Pvt Ltd
03.2021 - 12.2023
Sr. Ecommerce Executive
Dream Care Furnishing Pvt Ltd
08.2019 - 02.2021
Ecommerce Executive
Etail Marketing Pvt Ltd
02.2019 - 07.2019
Ecommerce Executive
KFD
08.2016 - 01.2019
B.Tech. - Computer Science & Engineering
NITRA Technical Campus
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