Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

SURESH KRISHNAN

Digital Marketing Specialist
Coimbatore
SURESH KRISHNAN

Summary

Profile Summary Over 9+ years of experience in Digital Marketing Proficient. Skilled in designing and optimizing Search Engine Marketing (SEM)including Google AdWords (PPC) & Bing campaigns Specialized in driving organic and paid traffic through Social Media Optimization (SMO) Excellent team player and possess good communication skills Self-motivated and always stay updated on latest trends, techniques and best practices Search Engine Optimization.

Overview

8
years of professional experience
4
Certifications

Work History

Dentsu Aegis
Chennai

Account Manager Paid Search
08.2018 - Current

Job overview

  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Designed paid client ads for use on diverse social media platforms.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Optimized website content and images to improve search engine rankings.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Created customized marketing materials to increase product awareness.
  • Helped clients develop website portals and social media pages to promote businesses.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Created content strategies for digital media.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Aspire Systems

Digital Media Analyst
01.2017 - 07.2018

Job overview

  • Optimizing SEO Elements Including Title Tag, Meta Description, Header Tags, Alt Tags for Webpages
  • Managing the social media pages and other PPC campaigns such as Capterra, Getapp,
  • Software suggest etc.,
  • YouTube channel maintenance and promotion through YouTube channel
  • Building Backlinks using Press Release, Directory Submission, Article Submission, Ad-
  • Posting, Social Media Posting and Forum Submission
  • Performing keyword research and create strategy to incorporate keywords organically in web pages
  • Performing SEO Audits for websites to identify and seal the SEO gaps
  • Managing PPC Accounts and optimizing it to improve conversion rate
  • Optimize Search, Display and Remarketing campaigns to maximize ROI
  • Performing Bid & Budget Management effectively to achieve the organization’s goal
  • Performing Periodic Audits to evaluate the performance and effectiveness of PPC campaigns
  • Managing E-Mail marketing campaigns
  • Created several Landing pages for online promotions
  • Worked with content team to improve the content marketing strategies
  • Worked on webinars and helped in promoting the webinars through different channels.

Ducima, Online Marketing

Digital Media Analyst
05.2015 - 04.2017

Job overview

  • Responsibilities
  • Optimizing SEO Elements Including Title Tag, Meta Description, Header Tags, Alt Tags for Webpages
  • Creating and adding Robots.txt File to increase search engine visibility
  • Performing Search Engine Submission using Google & Bing Webmaster Tools
  • Building Backlinks using Press Release, Directory Submission, Article Submission, Ad-
  • Posting, Social Media Posting and Forum Submission
  • Performing keyword research and create strategy to incorporate keywords organically in web pages
  • Performing SEO Audits for websites to identify and seal the SEO gaps
  • Managing PPC Accounts and Bing Accounts for varied clients
  • Optimize Search, Display and Remarketing campaigns to maximize ROI
  • Performing Bid & Budget Management effectively to achieve the organization’s goal
  • Performing Campaign Build to gear up Search Engine Marketing
  • Trafficking Regular and Ad-hoc tasks to improve the campaign’s effectiveness
  • Performing Periodic Audits to evaluate the performance and effectiveness of PPC campaigns

Foursquare Technologies

SEO Analyst/Web Developer
12.2014 - 05.2015

Job overview

  • Incorporated Images and Videos into the website to enhance user experience
  • Implemented Social toolbars into the Website to link online & social presence
  • Performed on-page and off-page optimization techniques to improve website’s visibility
  • Devised and implemented Social Media Marketing strategies to achieve company’s goal

Education

Maharaja Engineering College, Anna University
Coimbatore

B.Tech from Information Technology

Rudhraveni Muthusamy Polytechnic College

DCE

Skills

    SEM Account Management

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Certification

Google Ads Search Certification

Timeline

Google Ads Search Certification

11-2023

Google Ads Display Certification

11-2023

Google Analytics Certification

11-2023

Shopping Ads Certification

11-2023

Account Manager Paid Search

Dentsu Aegis
08.2018 - Current

Digital Media Analyst

Aspire Systems
01.2017 - 07.2018

Digital Media Analyst

Ducima, Online Marketing
05.2015 - 04.2017

SEO Analyst/Web Developer

Foursquare Technologies
12.2014 - 05.2015

Maharaja Engineering College, Anna University

B.Tech from Information Technology

Rudhraveni Muthusamy Polytechnic College

DCE

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SURESH KRISHNANDigital Marketing Specialist