Surinder Singh

• Developing strong sales funnel and lead generations for Lighting B2B Business in Govt and Corporate Sector. Developing strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.

• Developing strong relationship with Retailers, Dealers ,Distributors achieving Primary and Secondary sales Targets.
• Developed retail base by 50% and sales growth by 80% in 8 Months.
• Facilitated group activities that encouraged teamwork organizing meets among key retailers, electrician educating about products and services.

• Managed multiple projects meeting Primary Secondary targets inventory management forecasting concurrently while adhering to strict deadlines, showcasing strong organizational strength with team of frontline sales team.
• Achieved highest sales turnover of 8 Cr in Oct 2021.
• Worked closely frontline sales team with business to gather requirements and translate them into actionable tasks for effective sales revenue.

• Meeting Primary targets for lighting Business in dedicated area.
• Channel Expansion by 4 Distributors and Dealer count increased by 20.
• Revenue growth of 60% in 2019/20.
• Resolved problems, improved operations and provided exceptional service.

Channel Expansion from 2 to 52 Distributor Across State.

Revenue Growth consistently of 40% CAGR from 2015 to 2019.

• Coordinated special events such as promotional sales or new product launch along with ATL /BTL activities.
• Introduced EDS Survey based on consumer preferences analyses, increasing overall revenues while remaining relevant in an ever-changing marketplace.