Surjasnata Chattopadhyay
Senior Marketing Operation Analyst
Bengaluru
Summary
Marketing Analytics & Operations Professional
Results-driven marketing analytics expert with 6+ years of experience delivering strategic insights to optimize segmentation and business outcomes. Skilled in statistical modeling, data analysis, and tools like SQL, Tableau, and Einstein Analytics.
Adept at managing analytics projects, collaborating with stakeholders, and supporting global initiatives. Strong problem-solving, communication, and leadership skills, with a self-motivated and quick-learning mindset.
Overview
7
7
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Senior Marketing Operation Analyst (APAC)
Sales Force
01.2021 - Current
- Lead business analytics initiatives across APAC, providing data-driven insights and analytical solutions to support strategic decision-making.
- Develop predictive models for product performance analysis to optimize marketing campaigns across the region.
- Manage central databases in Marketing Cloud using SQL to segment emailable and non-emailable audiences for targeted campaigns.
- Oversee Sales Cloud (SFDC) reporting, generating account-specific reports and integrating Sales Cloud & Marketing Cloud via Force.com and Data Loader.
- Design and maintain dashboards using Einstein Analytics, Tableau, Dataroma, and Google Studio to track marketing pipeline, campaign performance, and database health.
- Drive demand generation strategies for key events (WT Sydney, Dreamforce APAC), including campaign planning, lead flow management, and post-event engagement analysis.
- Manage event technology for in-person (Jomablue, RainFocus) and virtual events (ON24), optimizing attendee engagement and lead capture.
- Execute Go-to-Market (GTM) data strategies, leveraging statistical models for account-based data acquisition and contact engagement.
- Optimize lead management processes, creating/modifying lead assignment rules aligned with sales and marketing strategies.
- Conduct webinar programs with pre-event audience generation and post-event lead quality analysis, including engagement prioritization and survey insights.
IT Solutions - Deployed in Salesforce
Sales Force
04.2019 - 12.2020
- Liaised with stakeholders across APAC to gather business requirements and provide data-driven insights to support marketing and sales strategies.
- Forecasted and published quarterly performance reports, serving as the single source of truth for APAC marketers.
- Executed data procurement initiatives to maintain Total Addressable Market (TAM) and ensure a healthy database model for marketing campaigns.
- Developed Einstein Analytics dashboards to track marketing campaign performance, lead flow, and contact registrations.
- Managed Marketing Cloud databases using SQL to create segmented audiences for marketing campaign promotions across APAC.
- Led predictive modeling and statistical analysis for account-based data acquisition to enhance marketing and sales targeting.
- Drove lead nurturing processes, ensuring seamless lead flow from marketing to sales for improved conversion rates.
Data Analyst
Kapalin Marketing Pvt Ltd
07.2018 - 09.2018
- Handling Beat Route app and creating predictive analysis to manage sales operations
- Product price analysis using Time Series Analysis on R
- Advanced Excel based cleaning and creating reports for presenting the yearly
Research Analyst
Indian Council of Social Science Research (ICSSR)
11.2017 - 03.2018
- Economic Modelling based on Rural Economy specific market
Education
Master’s - Economics
RBU
BSc. - Economics
Calcutta University
PGD - Economics
CU
Skills
- SAS
- R
- Python
- Einstein Analytics
- Excel: Basic and advanced
- SQL
- Tableau: End-to-end processes
- Marketing Cloud
- Sales Cloud
- Statistical modeling
Certification
Business Analytics, IIT Delhi, MM/DD/YY
Timeline
Senior Marketing Operation Analyst (APAC)
Sales Force
01.2021 - Current
IT Solutions - Deployed in Salesforce
Sales Force
04.2019 - 12.2020
Data Analyst
Kapalin Marketing Pvt Ltd
07.2018 - 09.2018
Research Analyst
Indian Council of Social Science Research (ICSSR)
11.2017 - 03.2018
BSc. - Economics
Calcutta University
PGD - Economics
CU
Master’s - Economics
RBU
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