SURJIV KRISHNA
Digital Marketing Professional
Bengaluru
Summary
Results-oriented digital marketing professional with over 4 years of experience managing high-value advertising campaigns, leading cross-functional initiatives, and optimizing digital strategy. Successfully managed $0.75M ad spend for Fortune 500 clients, increasing revenue by 35% through dynamic dashboards, and aligning OKRs for a 25% boost in campaign efficiency. Skilled in stakeholder communication, analytics, and marketing technologies including GA4, Google Ads, Salesforce Datorama, and Adobe Analytics. Seeking to drive strategic and customer-centric growth as a Digital Marketing Strategist.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
5
5
Certifications
Work History
VP (Partnerships & Marketing)
MIXEDWARE
Bengaluru
12.2023 - Current
- Company Overview: Startup focused on VR Hardware and Motion Tracking
- Enhanced brand recognition through developing marketing materials for the first soft launch event
- Showcased demo and participated in Meta Developer Day India 2023
- Conducted surveys via Facebook, Google & Reddit for product interests
- Led strategic initiatives and managed outreach to venture capitalists
- Handled daily operations and coordinated across functions to ensure product development
- Startup focused on VR Hardware and Motion Tracking
Consultant
Decision Foundry
Bengaluru
04.2022 - 10.2023
- Company Overview: Consultancy specializing in data-driven marketing solutions for agencies and clients
- Led a team of 4 in managing advertising campaigns with a portfolio valued at $0.75M for a Fortune 500 retail giant
- Collaborated with stakeholders to create cross-functional dashboards for monitoring website page performance, contributing to a 15% increase in conversion rates
- Utilized Google Analytics and Google Ads Manager for website performance analysis, ad-hoc reporting, and campaign optimization, leading to increase of 10% conversions and end-to-end conversion rate optimization
- Led senior stakeholder discussions to integrate the OKR framework, improving alignment between marketing strategy and ad analytics leading to enhanced campaign efficiency by 25% and boosted cross-team collaboration
- Used A/B Testing to optimize promotional campaigns which helped in increasing ad revenue by 20% for a major automobile company
- Redesigned the reporting process for (YOY) and (MOM) analysis, reducing report generation time by 30% and increasing data accuracy by 25%, enabling stakeholders to make more informed business decisions
- Consultancy specializing in data-driven marketing solutions for agencies and clients
Associate Consultant
Nabler (now Brainlabs)
Bengaluru
03.2020 - 03.2022
- Company Overview: Analytics agency focused on digital marketing & data analytics
- Researched market opportunities using sentiment analysis utilizing Meltwater for an audio company's video conferencing launch
- Planned and promoted campaigns for various ad agencies across all major social platforms, including Facebook, Instagram, LinkedIn, TikTok and Twitter
- Developed narrative-driven strategies to translate complex data into actionable KPIs, delivering presentations that boosted client engagement and retention
- Worked with a leading TV brand on app installs, user demographics, and performance metrics, identifying underperforming areas for data-driven optimization
- Designed and implemented dynamic live dashboards in Salesforce Datorama, leading to a 35% revenue growth from 2020 to 2022
- Analytics agency focused on digital marketing & data analytics
Digital Analyst Intern
Nabler (now Brainlabs)
Bengaluru
08.2019 - 02.2020
- Company Overview: Internship focused on digital marketing and performance analysis
- Collaborated with a team of 2 to provide end-to-end CRO services for a market leader in KETO Products
- Developed performance reports aligning insights with business objectives
- Conducted Pre-Launch campaign analysis of digital marketing channels via Adobe analytics
- Automated Excel dashboards using in-built formulas saving 40 hours of monthly efforts
- Internship focused on digital marketing and performance analysis
Education
Bcom Hons - Risk Management
Jain University
04.2015 - 04.2018
Certified Digital Marketing Consultant & Executive - undefined
Digiperform
01.2019 - 06.2019
Skills
- Adobe Analytics
- Bing Ads
- Business Intelligence
- Campaign Optimization
- Digital Marketing
- E-Commerce
- Facebook Ads
- Google Ads
- Google Analytics(GA4)
- Google Search Console
Team leadership
Strategic planning
Coaching and mentoring
Decision-making
Certification
Google Digital Marketing & E-commerce Specialization
Interests
Music (Rap Covers & Rap)
Reading Books (Sci-Fi, Spiritual & Philosophy)
Sports (Table Tennis & Football)
Fitness (Gym & Meditation)
Gaming (Virtual Photography & Write-Ups)
Tools And Skills
- Adobe Analytics
- Bing Ads
- Business Intelligence
- Campaign Optimization
- Digital Marketing
- E-Commerce
- Facebook Ads
- Google Ads
- Google Analytics(GA4)
- Google Search Console
- LinkedIn Ads
- Salesforce Datorama(MCI)
- Sentiment Analysis
- Stakeholder Management
- Shopify
- SQL
- TikTok Ads
- Twitter/X Ads
- YouTube Ads
Timeline
VP (Partnerships & Marketing)
MIXEDWARE
12.2023 - Current
Consultant
Decision Foundry
04.2022 - 10.2023
Associate Consultant
Nabler (now Brainlabs)
03.2020 - 03.2022
Digital Analyst Intern
Nabler (now Brainlabs)
08.2019 - 02.2020
Certified Digital Marketing Consultant & Executive - undefined
Digiperform
01.2019 - 06.2019
Bcom Hons - Risk Management
Jain University
04.2015 - 04.2018
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