Results-driven content writer and strategist with 8+ years of experience developing data-driven strategies and creating high-quality, SEO-optimized content across diverse industries. Proficient in using content management, SEO, and analytics tools. Proven ability to work in a fast-paced environment and drive engagement, enhance brand visibility, and deliver results.
Hi, I’m
Surkhab Zehra
Content Writer
Pune
Summary
Overview
9
years of professional experience
1
Language
5
years of post-secondary education
Work History
Freelance
Content Writer
09.2024 - Current
Job overview
- Delivered high-quality, SEO-optimized content for diverse clients, ranging from SaaS to mental wellbeing industries.
- Increased organic traffic by crafting engaging blog posts and optimizing web pages using advanced keyword research and on-page SEO.
- Created email marketing campaigns that boosted subscriber engagement.
- Demonstrated adaptability by tailoring writing styles to client preferences and incorporating editorial feedback.
- Excelled in producing error-free, deadline-driven content in fast-paced environments.
Digi Marketers
Content Writer and Strategist
12.2021 - 09.2024
Job overview
- Designed data-driven content strategies for Digi Marketers and its clients through comprehensive competitor and customer research.
- Developed user personas and journey maps to inform targeted and effective content strategies.
- Collaborated with graphic designers and SEO experts to create successful multi-channel campaigns.
- Improved engagement and boosted sales by crafting compelling website copy, social media posts, landing pages, email campaigns, and ad copy.
- Monitored performance using analytics tools and optimized content strategies to exceed campaign objectives.
Mantran
Content Manager
09.2020 - 06.2021
Job overview
- Increased web traffic and lead generation through strategic content marketing efforts, driving audience growth for Mantran and its clients.
- Managed editorial calendars to ensure consistent, high-quality content delivery across platforms.
- Researched competition, customers, and market segments to create targeted marketing strategies.
- Crafted and edited compelling marketing copy for websites, social media, email campaigns, and promotional materials.
- Collaborated on brand-building initiatives, including brochures, PowerPoint presentations, and design concepts.
- Streamlined content distribution across channels, enhancing audience engagement and reach.
Freelance
Writer and Editor
01.2016 - 09.2020
Job overview
- Delivered SEO-driven content, including articles, blogs, tutorials, and marketing materials, across diverse industries.
- Managed schedules to ensure timely, high-quality content while adhering to editorial standards.
- Proofread and edited content for originality and accuracy, maintaining compliance with plagiarism guidelines.
- Collaborated with clients to align content with their goals and exceed expectations.
Education
Savitribai Phule Pune UniversityPune, India
MBA from Marketing
07.2013 - 07.2015
University Overview
- Ranked 1st in Marketing Department
Kashmir UniversityJammu Kashmir, India
BBA from Management
03.2010 - 03.2013
University Overview
- Ranked 1st in Class
Skills
Creative Writing
SEO Content Writing and Strategy
Proofreading and Editing
Content Marketing
Copywriting (web,social media, email)
Analytic tools (SEMRush, Google Analytics)
CMS tools (WordPress, Zoho, Pipedrive)
Email Marketing
Keyword Research and On-page SEO
Adaptability and Time Management
Timeline
Content Writer
Freelance
09.2024 - Current
Content Writer and Strategist
Digi Marketers
12.2021 - 09.2024
Content Manager
Mantran
09.2020 - 06.2021
Writer and Editor
Freelance
01.2016 - 09.2020
Savitribai Phule Pune University
MBA from Marketing
07.2013 - 07.2015
Kashmir University
BBA from Management
03.2010 - 03.2013
Languages
English
Bilingual or Proficient (C2)