Results-driven content writer and strategist with 8+ years of experience developing data-driven strategies and creating high-quality, SEO-optimized content across diverse industries. Proficient in using content management, SEO, and analytics tools. Proven ability to work in a fast-paced environment and drive engagement, enhance brand visibility, and deliver results.
Hi, I’m
Surkhab Zehra
Content Writer
Pune
Summary
Overview
9
years of professional experience
1
Language
5
years of post-secondary education
Work History
Freelance
Content Writer
09.2024 - Current
Job overview
- Delivered high-quality, SEO-optimized content for diverse clients, ranging from SaaS to mental wellbeing industries.
- Increased organic traffic by crafting engaging blog posts and optimizing web pages using advanced keyword research and on-page SEO.
- Created email marketing campaigns that boosted subscriber engagement.
- Demonstrated adaptability by tailoring writing styles to client preferences and incorporating editorial feedback.
- Excelled in producing error-free, deadline-driven content in fast-paced environments.
Digi Marketers
Content Writer and Strategist
12.2021 - 09.2024
Job overview
- Designed data-driven content strategies for Digi Marketers and its clients through comprehensive competitor and customer research.
- Developed user personas and journey maps to inform targeted and effective content strategies.
- Collaborated with graphic designers and SEO experts to create successful multi-channel campaigns.
- Improved engagement and boosted sales by crafting compelling website copy, social media posts, landing pages, email campaigns, and ad copy.
- Monitored performance using analytics tools and optimized content strategies to exceed campaign objectives.
Mantran
Content Manager
09.2020 - 06.2021
Job overview
- Increased web traffic and lead generation through strategic content marketing efforts, driving audience growth for Mantran and its clients.
- Managed editorial calendars to ensure consistent, high-quality content delivery across platforms.
- Researched competition, customers, and market segments to create targeted marketing strategies.
- Crafted and edited compelling marketing copy for websites, social media, email campaigns, and promotional materials.
- Collaborated on brand-building initiatives, including brochures, PowerPoint presentations, and design concepts.
- Streamlined content distribution across channels, enhancing audience engagement and reach.
Freelance
Writer and Editor
01.2016 - 09.2020
Job overview
- Delivered SEO-driven content, including articles, blogs, tutorials, and marketing materials, across diverse industries.
- Managed schedules to ensure timely, high-quality content while adhering to editorial standards.
- Proofread and edited content for originality and accuracy, maintaining compliance with plagiarism guidelines.
- Collaborated with clients to align content with their goals and exceed expectations.
Education
Savitribai Phule Pune UniversityPune, India
MBA from Marketing
07.2013 - 07.2015
University Overview
- Ranked 1st in Marketing Department
Kashmir UniversityJammu Kashmir, India
BBA from Management
03.2010 - 03.2013
University Overview
- Ranked 1st in Class
Skills
Creative Writing
Timeline
Content Writer
Freelance
09.2024 - Current
Content Writer and Strategist
Digi Marketers
12.2021 - 09.2024
Content Manager
Mantran
09.2020 - 06.2021
Writer and Editor
Freelance
01.2016 - 09.2020
Savitribai Phule Pune University
MBA from Marketing
07.2013 - 07.2015
Kashmir University
BBA from Management
03.2010 - 03.2013
Languages
English
Bilingual or Proficient (C2)
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