Surmil Shah
Sydney,NSW
Summary
Versatile digital marketer possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Australian permanent resident
Registered Pharmacist
Overview
8
8
years of professional experience
Work History
Wholesale Analyst & Associate
Sun Pharma ANZ
Macquarie Park, NSW
04.2024 - Current
- Conduct ongoing competitive analysis to identify market trends and proactively adjust strategies to maintain a competitive edge.
- Maintaining and improving robust operational processes and procedures within pricing and wholesaler management.
- Ensure all tender documentation and pricing reports are accurate, complete, and submitted within specified deadlines.
- Coordinate and facilitate the preparation of tender submissions, working closely with the Hospital Manager and relevant teams.
- Collaborate internally with the commercial, legal, regulatory, supply chain teams to align sales and channel efforts.
- Assist in leading, developing and the subsequent implementation of consistent inventory management practices across all channels for all business units.
- Contribute substantially to new product launch projects and secure the right channel and partners for the new product introduction and involvement with distribution partners supply chain related initiatives.
- Work on creating business cases, revenue projections, profitability margins, and other analysis reports from data set provided.
- Data analysis to highlight Risk and Opportunity
- Ad-hoc reporting in line with business requirements
Intern Pharmacist
Priceline Pharmacy
Sydney, AU
07.2023 - 01.2024
- Assisted pharmacists in preparing and distributing medications to patients.
- Provided customer service to answer questions about prescriptions, over-the-counter medications, health concerns and insurance coverage.
- Organized and maintained the pharmacy inventory of drugs and supplies.
- Maintained patient records, including profiles, medication history, allergies and physician information.
- Performed administrative duties such as filing paperwork and entering data into computer systems.
Pharmacy Intern/ Store Manager
Chemist Warehouse
Sydney, NSW
10.2022 - 07.2023
- Advised patients regarding proper use of new medications and OTC products.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- Communicated with patients with compassion while keeping medical information private.
- Trained and mentored associates to teach daily tasks and procedures.
- Monitored employee performance and identified performance gaps for corrective action.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
Marketing Executive
Microsoft APAC
Sydney, NSW
11.2021 - 10.2022
- Work with Australia/New Zealand Search Account manager team to analyze advertiser campaign performance; identify up-sell and cross-sell of additional search advertising opportunities, and provide deep Search Advertising campaign optimization.
- Develop campaign optimization proposal based on keyword expansion list, new targeting attributes, improved titles and descriptions, additional Match Types, new features and bidding strategy.
- Knowledge and understanding of all internal systems and processes to respond to general and specialized Search Account Manager requests; click activity inquiries, relevancy issues, performance reporting etc.
- Develop a deep understanding of client ROI/CPA goals, web site architecture, product / service update schedules, marketing philosophy, demographics, etc.
- Ensure quality by enforcing standard policies and procedures. Review and provide feedback on new processes, product, and tool releases that will improve operational efficiencies.
- Responsible for connecting with the account manager for client optimization and pulling health checks
- Managing budget requests
- Creating spreadsheets and pulling together data and dissecting to create reports.
- Engaging with the customer directly – feeding back information to the team and trouble-shooting
- Search account management
Associate Ops
WNS Australia
Sydney, NSW
09.2020 - 11.2021
- Customer service for insurance voice process for Suncorp as a client.
- Managed broad portfolio of Suncorp motor insurance brands.
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Supported customer service goals and enhanced relations through friendly, knowledgeable and positive communication.
- Verified policy holder data, including age, contact number and physical address.
- Complied with confidentiality regulations in handling customer information.
- Noted all the communication with the customer on the claim for future reference.
Marketing Executive
Qualy5 Business Solutions
Sydney, NSW
08.2020 - 09.2020
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Determined target audiences for particular products and aligned campaigns with demographics.
- Maximized outreach by implementing marketing strategies to grow customer base.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
- Launched and managed targeted email marketing campaigns.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Assessed marketing campaigns using key metrics and performance indicators.
- Partnered with sales representatives during customer consultations to build agency and customer relations.
Digital Marketing Specialist
Social Cut
Brisbane, QLD
09.2017 - 03.2020
- Developed social media initiatives and created daily
content on Facebook, Twitter, Instagram and
emerging social platforms to engage current fans
and acquire new ones. - Managed and developed new content for company
website, app and social media platforms. - Developed improved digital content for website and
social media platforms. - Collaborated with social media and e-commerce
leaders to increase brand awareness and lead
generation. - Created and implemented marketing campaigns
and directory services to help clients capitalize on
new media and Internet advertising opportunities. - Interfaced with clients to discuss budget allocation
to determine project scope. - Increased e-commerce revenue 12.5% by leading
business redesign and improving digital shopping
experience. - Improved customer acquisition rates by 20%
through targeted discussions on market
segmentation and pricing strategies. - Managed Google, Bing and Yahoo! accounts for
clients and implemented multiple marketing
services across all search engine platforms while
growing client accounts. - Reviewed and presented clients with account
performance metrics using Google Analytics to
generate comprehensive reports outlining webpage
traffic, impressions and keyword effectiveness.
Face-to-Face Marketing
Target Solar
Brisbane, QLD
12.2017 - 06.2018
- Talked to potential customers to promote solar energy.
- Prepared a good pitch about the service offered by the client helped them with the process of solar panel installation.
- Performance evaluated through number of installations.
- Learned to build good customer relationships and face objection handling.
Key Account Sales Executive
Novo Nordisk
Ahmedabad, India
06.2016 - 07.2017
- Gained extensive product knowledge and developed interpersonal skills to win trust among the buyers.
- Be in touch with new and existing customers and maintain their record.
- Demonstrate how to use the product and discuss its benefits.
- Attend sales meetings to understand the current market conditions.
- Follow the shared marketing plan to achieve the set sales target.
Education
Master of Business - Marketing And Advertising
University of Queensland
Brisbane, QLD06.2019
Master of Pharmacy - Medicinal Chemistry
Nirma University
Ahmedabad, India06.2016
Bachelor of Pharmacy -
Nootan Pharmacy College
Visnagar, India06.2014
Skills
- Problem-solving abilities
- Multi-channel marketing
- Sales expertise
- SEO and SEM expertise
- Account management
- KPI monitoring
- Industry trend understanding
- Client relationship management
- Inbound and Outbound Calling
Timeline
Wholesale Analyst & Associate
Sun Pharma ANZ
04.2024 - Current
Intern Pharmacist
Priceline Pharmacy
07.2023 - 01.2024
Pharmacy Intern/ Store Manager
Chemist Warehouse
10.2022 - 07.2023
Marketing Executive
Microsoft APAC
11.2021 - 10.2022
Associate Ops
WNS Australia
09.2020 - 11.2021
Marketing Executive
Qualy5 Business Solutions
08.2020 - 09.2020
Face-to-Face Marketing
Target Solar
12.2017 - 06.2018
Digital Marketing Specialist
Social Cut
09.2017 - 03.2020
Key Account Sales Executive
Novo Nordisk
06.2016 - 07.2017
Master of Business - Marketing And Advertising
University of Queensland
Master of Pharmacy - Medicinal Chemistry
Nirma University
Bachelor of Pharmacy -
Nootan Pharmacy College
References
- Available on request
References
- Available on request
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