Zoho CRM
Surovi Das
Senior Analyst - Project Management
Bahadurgarh
Summary
- Accomplished Brand Marketing Manager with 5 years of industry-led experience in developing and executing comprehensive brand strategies.
- Expertise in running ATL, BTL, and TTL campaigns across diverse channels, including B2B, D2C, B2C, Social Commerce, App Commerce, and SaaS setups.
- Proven track record of defining brand positioning, messaging, and revamping for players across industries via effective media campaigns while leading brand activation and reactivation.
- Proficient in brand designing, PR, Digital Marketing, and brand communication, driving brand visibility and market presence.
- Strong interpersonal skills, adept at cross-functional collaboration and project management to align with organizational objectives and goals.
Overview
6
6
years of professional experience
15
15
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Senior Analyst - Project Management
Annalect (Omnicom Media Group)
10.2023 - Current
- Holistic management of designated accounts, integrating an in-depth understanding of client business needs into creative development and communication strategies.
- Efficiently handle multiple project phases simultaneously by collaborating closely with distinct professionals to prioritize tasks.
- Implement systematic documentation and storage of client-related data to ensure streamlined access and retrieval.
- Cultivate robust stakeholder relationships to foster trust and collaboration, essential for successful project outcomes.
- Oversee all aspects of creative project management, from briefing studio and print production teams to updating timing plans and schedules, ensuring alignment with client expectations and project objectives.
Assistant Manager - Client Strategy
Digidarts
04.2023 - 08.2023
- Managed client portfolio, serving as the primary point of contact for client queries and requests.
- Ensured team consistently met client SLAs, fostering effective team management and performance.
- Built and maintained strong client relationships through regular communication and meetings.
- Collaborated with cross-functional teams and account executives to fulfill client requests and facilitate seamless service while maintaining optimal delivery.
- Participated in new client pitches, presenting organization's products and services.
- Provided strategic insights, technical consulting, and yield optimization to maximize client revenue.
- Generated accurate reports on account status and new business opportunities, driving growth.
Sr. Communication Executive
Digidarts
04.2021 - 03.2023
- Develop and execute multi-channel marketing campaigns to promote brand growth and expansion for Digidarts and its clientele across D2C, B2B, B2C, Social Commerce, App Commerce, SaaS and Marketplace.
- Lead ideation, planning, and execution of offline (Webinars, Adtech, Brand Portfolio Nomination, CXO Branding) and online campaigns, aligning with the brand philosophy.
- Research and analyze market performance, extract insights, and apply findings to drive future campaigns while conducting competition analysis to track industry trends, maintaining a competitive edge.
- Drive the strategic manoeuvres of brand campaigns for industry giants, (Birkenstock, Swiss Beauty, Asics, Baby Forest, Bombay Shirt Company, Bombae, Boddess, Shuttl, Slay Coffee, Pilgrim, Haus & Kinder and so on), fostering lucrative performance advert and innovation.
Content Developer and Analyst
Travelwings (Under Satguru Overseas)
11.2019 - 03.2021
- Content Strategy: Collaborate with the marketing team to develop a comprehensive content strategy aligned with Travelwings' brand voice and business objectives.
- Content Creation: Produce high-quality written content for various platforms, including website articles, blog posts, social media updates, and promotional materials.
- SEO and Keywords: Implement SEO-best practices to optimize content for search engines. Utilize relevant keywords and meta tags to enhance organic visibility and drive more traffic to Travelwings' digital platforms.
- Multimedia Integration: Collaborate with the design and multimedia teams to incorporate visual elements such as images, videos, and infographics into your content, enhancing its appeal and engagement potential.
- Performance Analysis: Gather insights into audience engagement, click-through rates, and conversion metrics to refine your content strategy and improve future content pieces.
News Monitoring Assistant
NDTV
04.2019 - 09.2019
- Real-time Monitoring: Stay updated with the latest news stories, press releases, and announcements from various sources.
- Data Collection: Gather relevant information, articles, and multimedia content related to ongoing news stories.
- Content Categorization: Organize and categorize news content based on topics, regions, and significance.
Identify Trends: Analyze news trends and patterns to help editorial teams understand public interests and preferences. - Report Compilation: Create daily, weekly, or monthly reports summarizing key news developments, trends, and noteworthy stories.
- Fact-checking: Verify the accuracy of information and claims in news stories before they are published or broadcast.
Education
Bachelor of Arts - Journalism And Mass Communication
International Institute of Management, Media & IT
Delhi 07.2017 - 06.2020
HSC/Intermediate - Commerce
Maru Mal Public School
Gurugram 04.2015 - 03.2017
Matriculation - General Curriculum
Bal Bharti Public School
Bahadurgarh 04.2005 - 03.2015
Skills
Project Management
Accomplishments
- Achieved on-time performance through effectively strategizing and supervising growth marketing goals.
- Achieved client business goals by meeting SEO, Media & Creative deliverables with accuracy and efficiency.
- Collaborated with team of 5 in the development of brand acquisition pitches.
Software
Zoho Campaigns
Wordpress
Campaign URL Builder
Social Media
Certification
Business Branding Masterclass
Interests
Melomaniac
Reading
Travelling
Writing
Binge Watching
Timeline
Senior Analyst - Project Management
Annalect (Omnicom Media Group)
10.2023 - Current
Assistant Manager - Client Strategy
Digidarts
04.2023 - 08.2023
Business Branding Masterclass
07-2021
Sr. Communication Executive
Digidarts
04.2021 - 03.2023
Content Developer and Analyst
Travelwings (Under Satguru Overseas)
11.2019 - 03.2021
News Monitoring Assistant
NDTV
04.2019 - 09.2019
Bachelor of Arts - Journalism And Mass Communication
International Institute of Management, Media & IT
07.2017 - 06.2020
HSC/Intermediate - Commerce
Maru Mal Public School
04.2015 - 03.2017
Matriculation - General Curriculum
Bal Bharti Public School
04.2005 - 03.2015
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