Surpreet Kaur
Noida
Summary
Adept individual with more than 7 years of experience in Adtech industry. Proficiencies in Publisher Account Management, Inventory Management, Campaign Optimization, Client Servicing, Programmatic advertising, Ad Trafficking, Yield Optimization and 6+ years of experience in Content Development, Copy Writing along with Social Media Marketing and Email Marketing. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations by using CRM and issue tracking tools like Hubspot, Jira, Slack, etc.
Overview
14
14
years of professional experience
Work History
Specialist - Supply Strategy
VDX.TV
01.2023 - Current
- Fostering strong, collaborative relationships with premium Publishers, SSPs (Exchanges) and Broadcasters within the network and Private Marketplace (PMP).
- Comprehensive performance optimization for Publisher accounts and PMPs, ensuring sustained growth and optimum revenue generation.
- Proactive management and optimization of inventory to ensure campaigns meet client expectations effectively, creating custom site and channels/app lists for different verticals.
- Working on regular transparency and custom reporting requests, ensuring accuracy and timeliness.
- Catering to all incoming RFPs, Proactive Proposals and Planning to support Sales and Client Servicing teams.
- Business Development: Onboarded premium publishers like Researchgate, Accuweather, Jio Cinema, Moneywise, Fierce Pharma, Radiopaedia, etc.
- Managing publisher monthly Invoicing and finance queries to ensure smooth payment process.
Manager - Publisher Operations
Doceree Media
10.2021 - Current
- Responsible for smooth onboarding of publishers for India, US, UK and APAC markets
- Assisting in publisher integration for website, mobile and app platforms
- End-to-end publisher account management including query solving and assisting in troubleshooting within the set TATs while using effective tools like Jira and Hubspot
- Closely working with Ad Operations team to understand advertiser impression requirements and taking proactive actions to meet the demand and campaign deadlines
- Ensuring maximum revenue generation by optimizing publisher inventory, Cross-selling and Upselling
- Managing publisher inventory per monthly campaign and impressions requirement
- Providing exemplary level of service to publishers, maintaining and improving relationships for future business opportunities.
- Handling month-on-month invoicing and billing for all publisher accounts
Campaign Manager
Times Internet Limited
04.2017 - 09.2021
- Trafficking and managing CPC, CPD, CPM, Cost Per Visits & Video campaigns on Colombia ad server and DFP
- Successfully monitoring and executing campaigns for renowned clients like Sony, Samsung, Mercedes Benz, Apple, Honda, Volvo, etc.
- Catered to both India and international market ad campaigns including US, GCC countries, Australia, etc.
- Actively communicating with advertisers to analyze their campaign performance and understand the changing KPIs throughout the campaign lifecycle along with Account management team
- Monitoring and optimizing campaigns on daily basis in order to achieve desired goal/conversions.
- Pixel testing and implementation on different types of landing pages.
- Good Experience of handling Video campaign and integrating with Video network through VAST, VPAID tags.
- Maintained campaign tracker to keep team updated on campaign pacing to insure smooth delivery of campaigns.
- Systematic reporting to clients by daily / weekly / monthly reports.
- Working on daily campaign reports and suggestions.
- Proactively investigating and troubleshooting issues like delivery discrepancies, performance-related issues, technical issues, billing-related issues, and providing resolution to clients at the earliest.
- Invoicing/billing of managed campaigns on monthly basis.
Senior Officer
Times Internet Limited
08.2015 - 03.2017
- Content Moderation.
- Editing and approving Organic and Paid Native Ads on various publisher sites Times of India, Navbharat times, Economic times, etc.
- Creating and editing ad copies & other content to generate good traffic for the clients.
- Getting distinctive creatives made from the design team for better CTRs.
- Coordinating with clients for understanding their creative needs.
- Creating content to maximize online traffic for clients on their marketing websites as well social media platforms.
Senior Social Media Executive
Ferns N Petals Pvt. Ltd
05.2014 - 08.2015
- Planning and executing all web, SEO/SEM, social media, database marketing, and display advertising campaigns.
- Building and maintaining the social media presence for the brand.
- Measuring and reporting the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
- Managed in-house content requirements including ad copies for banners across all platforms (Google banners), marketing contents like newsletters, etc., product descriptions, blogs, & articles.
- Working with the designing team to generate creatives for different communication channels.
- Creating and monitoring a wide variety of email marketing campaigns.
- Ensuring design and layouts of emails are optimized, user and mobile-friendly.
- Proofreading key messaging in and out of email templates.
- Scheduling the daily emailers, analyzing their data for performance using Google Analytics and taking measures for improvement.
Senior Content Writer
WeblinkIndia.net Pvt. Ltd
03.2011 - 02.2014
- Assisting team leader in managing the content team including allocation and delivery of writing jobs within the designated time.
- Training & mentoring the trainee content writers for B-2-B (Business to Business) and B-2-C (Business to Consumer) writing styles and skills.
- Writing different types of content for various industries like Tour & Travel, Engineering, Medical, Information Technology, Recruitment & Placement, etc.
- Reviewing and editing the contents of other writers.
Education
Higher Secondary - Commerce
Sachdeva Public School - C.B.S.E Board
Secondary School - All Subjects
Sachdeva Public School - C.B.S.E Board
Bachelor of Commerce - Accounting, Business Management
Mata Sundari College For Women - Delhi University
Skills
Business Development
Account management & revenue generation
Campaign management & optimization
Strong reporting and performance tracking skills
Team building and resource management
Strategy development & execution
Presentations and deliverables
Social Media Management & Blogging
Content Writing/Management
Timeline
Specialist - Supply Strategy
VDX.TV
01.2023 - Current
Manager - Publisher Operations
Doceree Media
10.2021 - Current
Campaign Manager
Times Internet Limited
04.2017 - 09.2021
Senior Officer
Times Internet Limited
08.2015 - 03.2017
Senior Social Media Executive
Ferns N Petals Pvt. Ltd
05.2014 - 08.2015
Senior Content Writer
WeblinkIndia.net Pvt. Ltd
03.2011 - 02.2014
Higher Secondary - Commerce
Sachdeva Public School - C.B.S.E Board
Secondary School - All Subjects
Sachdeva Public School - C.B.S.E Board
Bachelor of Commerce - Accounting, Business Management
Mata Sundari College For Women - Delhi University
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