I’m Surpreet Singh Khalsa, affectionately known as Suri Paaji in the sports world. My journey began with a love for running that has grown into a full-fledged career in the endurance sports industry since 2013. Over the last 15 years, I’ve completed more than 50 races, from half marathons to ultra marathons, including representing India at the 100 km international competition in Hong Kong in 2017.
Alongside running, I’ve taken on key roles as a race director, route architect, and technical advisor in over 100 national and international races. I’m also proud to be an Internationally Certified Road Race Measurer by World Athletics™ and AIMS, placing me among a select few in India with this technical accreditation. Every event I’m part of is driven by my passion for the sport and a commitment to delivering world-class race experiences.
Route planning
Route design
Route measurement
On-site execution
Decision-making
Event planning
Route management
Course management
Race preparation
Positive attitude
Strong work ethic
Teamwork
Teamwork and collaboration
Problem-solving
Time management
Attention to detail
Problem-solving abilities
Multitasking Abilities
Reliability
Organizational skills
Flexibility
International Certified Road Race Measurer by World Athletics/AIMS
Events Race Director experience
A Route Measurer is responsible for accurately measuring race routes for running, cycling, or other endurance events in accordance with international standards (AIMS/World Athletics). The role ensures that event distances are precise and certified for official recognition. Key tasks include on-site measurement using a calibrated bicycle and counter, route mapping, documentation, and certification reporting. Strong attention to detail, knowledge of event logistics, and adherence to safety and accuracy standards are essential.
KHELDWAR is Sanskrit word that derives from Haridwar and Gurudwara. In Sanskrit, Khel means “Sports“, while Dwar means “Gateway“. So, KHELDWAR translates to “The Gateway to Sports”.
We are the number 1 Sports Solution Management Company in Gujarat, Maharashtra, Delhi-NCR, Kolkata and Telangana with a forte of organizing Marathon events.
KHELDWAR is a team of sports Industry seniors & “Subject Matter” experts, strong background in race management, with having over 15 years of experience of managing 500+ running events, managed huge number of participants, developed new age event IP, strategic planning & delivered highly automated solutions to the event organizers.
1. Single-handedly orchestrated market penetration, positing of website, user engagement, and reputation management by using social channels.
2. Organised online community out-reach efforts and promotions of brand skillfully chalked out budgeting and monitored overall user growth.
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4. Work closely with IT team to define opportunities associated with new product opportunities.
5. Developed working knowledge of current and potential activities that may affect revenues. Utilize pre-call planning for increased effectiveness.
6. Supervise, direct and oversee a team sales executives.
7. Streamline profit margins through price adjustments and cost reduction analysis.
1. Interact with customers
2. Ensure the Quality of Layout
3. Achieve Commercial Targets
4. Implement Commercial Actions
5. Forecast the Result of Action
6. Responsible for Stock Availability in the Layout.