SURUCHI GUPTA
Client Success & Marketing Specialist
Summary
Digital marketing strategist with 5 years’ experience designing and executing data-driven, multi-channel campaigns that generate leads and boost brand awareness. Expertise in optimizing customer journeys and crafting targeted messaging that aligns with product strategy and competitive insights. Proven ability to collaborate cross-functionally and drive measurable ROI through integrated marketing and sales enablement initiatives.
Overview
6
6
years of professional experience
4064
4064
years of post-secondary education
6
6
Certifications
Work History
Senior Digital Marketing Associate
Google Operations Center
06.2022 - Current
- Strategize, launch & optimize Google Ads for clients in APAC, EMEA, and AMER regions.
- Deliver 20–35% CTR uplift and up to 35% ROI improvement for brands including Amazon, Zoho, Samsung, and Headout.
- Boost brand awareness by developing and executing strategic digital marketing campaigns.
- Use AdWords Editor, ICS & competitor analysis to implement high-ROI keyword targeting.
- Perform keyword research and analyze competitor SEO to identify gaps and opportunities.
- Contributing to the development and execution of strategies GenerativeAI project to analyze campaign performance and automate content generation, demonstrating analytical and technical subject matter expertise.
- Streamline internal processes for content creation, approval, and distribution to enhance workflow efficiency and reduce turnaround time.
- A/B test ad campaigns to optimize performance and drive improved ROI.
- Serve as the main point of contact for internal stakeholders, ensuring campaign goals align with broader media strategy.
- Create strategic advertising plans tied to client KPIs, resulting in improved lead quality and 18% reduction in CPA.
- Collaborate with sales and product teams to integrate cross-channel strategies with Adobe tools and analytics.
- Maintain 90%+ CSAT scores through proactive communication and issue resolution.
Senior Process Analyst
Cognizant
04.2021 - 06.2022
- Managed Google Ads and Microsoft Ads campaigns, handling setup, targeting, bid adjustments, and continuous optimization.
- Conducted deep-dive audits to identify performance gaps, improve Quality Scores, and refine targeting strategies.
- Implemented QA checks, budget pacing, and bid optimization to maintain performance and avoid over/under delivery.
- Used AdWords Editor, Microsoft Ads Editor, ICS, and competitor analysis to implement high-ROI keyword targeting.
- Delivered regular performance updates and recommendations to clients, aligning strategies with business objectives.
- Ensured budget pacing accuracy and implemented A/B tests to improve CTR and conversion rates.
Content Writer
Collegedunia.com
07.2019 - 04.2021
- Performed keyword research and analyze competitor SEO & PPC to identify gaps and opportunities for the website and blog posts, articles & social media content to increase organic traffic.
- Developed content for variety of topics, ranging from admission process in India and abroad.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Trained and Managed a team freelancers.
Education
MBA - Marketing & Finance
Swami Vivekanand Subharti University
04.2001 -
Advanced Certificate In Digital Marketing And Comm - Digital Marketing
MICA
01-2025
Bachelor of Arts - English
Delhi University
04.2001 - 01.2018
Diploma - Spanish
St. Stephens College
08-2017
Certificate - Spanish
Daulat Ram College
08-2016
Skills
Google Ads Management, Excel, Bing Campaigns, Campaign Setup, Optimization & QA,Budget Pacing & Strategic Campaign Management, ROI, ROAS, & CTR Analysis, Retargeting & Third-Party Tag Management, Data-Driven Performance Analysis & Insights, User Experience Improvement, ICS, AdWords Editor, Hive Tool, Lucy, Client Relationship Management, Cross-functional Team Management, Strong Verbal and Written Communication, Strong Ability to Organize Tasks
undefinedPositions Of Responsibility
- Recognized for cross-functional collaboration, enabling better alignment between creative, analytics, and account teams.
- Led the execution of Google Ads campaigns, contributing to improved brand awareness, audience engagement, and significant increases in CTR and revenue for clients.
- Managed Search ad budgets across multiple regions with consistent performance growth.
Certification
Digital Marketing Certificate
Timeline
Senior Digital Marketing Associate
Google Operations Center
06.2022 - Current
Digital Marketing Certificate
08-2021
Senior Process Analyst
Cognizant
04.2021 - 06.2022
International MUN Delegate - International MUN
05-2020
Content Writer
Collegedunia.com
07.2019 - 04.2021
Content writer - Zoutons - Collegedunia.com
04-2019
Team Head Intern - DU Trends
05-2017
Content Research & Writing role Internship - Atithi Pleasure
10-2016
Summer Intern - Metlife
08-2016
MBA - Marketing & Finance
Swami Vivekanand Subharti University
04.2001 -
Bachelor of Arts - English
Delhi University
04.2001 - 01.2018
Advanced Certificate In Digital Marketing And Comm - Digital Marketing
MICA
Diploma - Spanish
St. Stephens College
Certificate - Spanish
Daulat Ram College
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