Surya Chendilkumaran

Growth & Partnerships: Cultivated strategic B2B alliances with prominent builders (including Sobha, Prestige) and architecture firms through direct outreach and partnership meetings, creating a new referral channel that contributed ₹2.3 Cr to the business pipeline.

Sales Transformation: Conceived and executed a comprehensive sales training program for the design team, enhancing their pitching and negotiation capabilities, which led to a 35% increase in designer-led deal closures.

Marketing & Brand Building: Hired and directed the marketing team to develop targeted campaigns and collateral that elevated brand positioning within the real estate ecosystem, boosting high-intent lead generation by 40%.

Operational Leadership: Managed the end-to-end sales lifecycle, team performance, and CRM operations, consistently exceeding quarterly revenue targets by 13%+ through process optimization and team mentoring.

As a Business Manager - Sales, I have successfully led a team of 3 to 5 designers, taking full ownership of the sales funnel and driving sales closures. My key responsibilities and achievements include:

• Sales Target Achievement: Consistently met and exceeded monthly sales targets, securing 15 to 18 project bookings per month through effective team management and strategic planning.
• Sales Funnel Management: Optimized the sales funnel to enhance conversion rates, ensuring a steady and predictable sales pipeline.
• Customer Experience & Relationship Management: Fostered strong customer relationships, enhancing overall customer satisfaction and loyalty through exceptional service and continuous engagement.
• Team Training and Development: Conducted comprehensive training programs for designers, equipping them with the necessary skills and knowledge to meet and surpass their sales targets.

As an Interior Designer, I have demonstrated excellent creative thinking skills and the ability to develop modular designs tailored to client conversations. My key responsibilities and achievements include:

• Creative Design Development: Utilized exceptional creative thinking to create modular designs that meet and exceed client expectations based on thorough discussions and feedback.
• Client Communication: Confidently engaged in regular communication with clients to assess their needs, adjust design approaches based on their feedback, and ensure their satisfaction throughout the project.
• Industry Expertise: Maintained an in-depth familiarity with the latest trends and developments in the interior design landscape, enabling the provision of innovative and relevant ideas to clients.
• Customer Experience Management: Owned and enhanced the customer experience throughout the project lifecycle, ensuring a seamless and positive experience for all clients.
• End-to-End Project Management: Managed the entire project lifecycle from conception to completion, ensuring timely delivery and client satisfaction.