Surya Darshan Dey
Summary
Data-driven analytics professional with 7+ years of experience across fintech, edtech, and e-commerce industries. Skilled in translating complex data into business insights, designing scalable dashboards, and optimizing campaign and operational performance. Proven track record of collaborating with cross-functional teams to enable faster, smarter decision-making using tools like SQL, Tableau, Python.
Overview
7
7
years of professional experience
Work History
Data Science Consultant
Wells Fargo
09.2023 - Current
- Led development of the Outreach Eligibility Funnel Dashboard, enabling real-time visibility into customer eligibility across Suggested Opportunity (SO) stages; reduced manual data pulls and improved decision-making through automated, scalable insights.
- Contributed to the “Intelligent Banker Book” initiative, delivering the first full-funnel data view for banker outreach, supporting daily strategy sessions with leadership, and recognized by senior leadership for impact and quality.
- Co-led Outreach Opportunity and Banker Supply Analysis, tracking regional banker distribution, decision volumes, and outreach metrics to optimize customer assignments and support targeted strategy design.
- Took ownership of the Banker Outreach Effectiveness Dashboard, managing independent updates post-transition, enhancing reporting accuracy, and stakeholder confidence.
- Redesigned the Digital Campaign Intake Process, improving form accuracy from under 10% to over 90%, reducing rework by 92%, and enhancing metadata quality for dashboards; recognized by senior leadership.
- Developed and maintained Tableau dashboards (Alert, GTM, Outreach Funnel) with dynamic thresholds, KPI tracking, and real-time anomaly detection using SQL and Python, improving visibility and decision-making across branch outreach operations.
Senior Data Analyst
BYJU'S - The Learning APP
04.2022 - 07.2023
- Cross Functional Team Collaboration - to drive key objectives like Marketing funnel optimization, Campaign analytics & optimization, generating actionable insights across Digital Marketing & BTL channels.
- Analyzed customer churn patterns to understand why leads are leaving and identify early warning signs.This allows them to take proactive measures to retain leads.
- Evaluated the effectiveness of marketing campaigns by analyzing customer response rates, conversion rates, and campaign ROI to help allocate marketing budgets more efficiently and optimize their marketing strategies.
Assistant Manager
Bigbasket
11.2021 - 04.2022
- Forecasted inventory and detected fraud patterns (return fraud, shrinkage, internal theft) to reduce losses and improve profitability.
Data Analyst
Flipkart
09.2018 - 11.2021
- Conducted in-depth analysis of large-scale transactional datasets, including purchase history, payment modes, and order-level details, to detect behavioral patterns linked to fraudulent activities.
- Employed statistical techniques (e.g., Z-score analysis, IQR, and clustering) and anomaly detection algorithms to identify deviations and outliers indicative of potential fraud.
- Utilized data visualization tools such as Tableau and Power BI to create interactive dashboards highlighting fraud trends and operational irregularities for key stakeholders.
- Automated and maintained reporting pipelines using Python, SQL, and Excel to monitor critical KPIs, including productivity, inventory turnover, breach incidents, and sales performance across Pan India.
- Performed exploratory data analysis on sales data to identify revenue trends, high-performing product categories, and customer purchasing behaviors.
- Evaluated the effectiveness of pricing strategies and promotional campaigns using A/B testing and time-series analysis to optimize revenue growth and customer retention.
Education
Post Graduation Diploma - Data Science
IIIT,Bangalore
01.2021
B.Tech - Mechanical
Siksha 'O' Anusandhan University
01.2014
Skills
- SQL
- Tableau
- Python
- Excel (Advanced)
- Machine learning
- Time series analysis
- Marketing analytics
- Anomaly detection
- A/B testing
- Predictive analytics
- Data visualization
- Cross-functional collaboration
- KPI tracking
Affiliations
- CSR programs
- Sports (cricket, volleyball)
- Numismatics and philately
Personal Information
Hobbies and Interests
CSR programs, Sports (Cricket, volleyball), Numismatics and Philately
Timeline
Data Science Consultant
Wells Fargo
09.2023 - Current
Senior Data Analyst
BYJU'S - The Learning APP
04.2022 - 07.2023
Assistant Manager
Bigbasket
11.2021 - 04.2022
Data Analyst
Flipkart
09.2018 - 11.2021
Post Graduation Diploma - Data Science
IIIT,Bangalore
B.Tech - Mechanical
Siksha 'O' Anusandhan University
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