SURYA PRAKASH REDDY S

ACT Fibernet is one of the country's renowned Broadband Service Provider with over 2 million happy customers across India.

• Being a part of Leadership team championed continuous improvement initiatives that enhanced operational performance across all departments.
• Create strategic communications roadmap for achieving business goals and handle the Brand Life Cycle Management for All products
• Successful in design, development and implementation of Brand Strategy through various marketing programs and contributed towards overall growth story of the organization - from 1 Lakh to 2 Million customers
• Instrumental in conceptualizing and developing various communication plans involving ATL , BTL & Digital activities for dominating Brand share - 50% +TOMA
• Ensuring the campaigns get adequate SOV to be successful in the market place
• Analyzing both industry and market/competition trends to develop the product strategy i.e Product Mix, Pricing, Positioning, Sales Promotion and Distribution
• Tracking market trends and consumer insights through professional research (AC Nielson, IMRB) to generate the positioning statements and direct the campaigns and product interventions accordingly
• Conceptualizing and implementing Digital marketing strategy contributing to 80% leads online
• Act as Brand Custodian and maintain track of global brand history and Trade Marks/Copy Rights management both internal and externally.
• Coordinating with Website, Advertising, PR, DM, and Merchandising, Outdoor and other third party Agencies for timely implementation of product, marketing and communication plans
• Liaison with Govt Organizations, Partners/Vendors like Channel Partners, Printers -Offset & Digital, Fabricators, Architects, Event Managers, Specialized equipment Suppliers etc.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Developed and implemented strategies to increase sales and profitability - 15% growth YOY.
• Cultivated strong relationships with customers, vendors, and partners to ensure long-term success and loyalty.
• Managed budget implementations across the country, employee evaluations, and contract details.
• Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.

GVK Industries is a leading Indian conglomerate with diversified interests across various infrastructure verticals like Energy, Transportation, Airports etc.

• Align all external and internal communications for all the business units like Airports, Power, Roads Mines across the world
• Efficiently developed and implemented the key communication strategy for the entire group
• Effectively created various campaigns, referring to organizational and industrial developments
• Instrumental in identifying and updating promoters about the areas of crisis from a communication point of view and suggested mitigation process to manage crisis wherever applicable
• Successfully managed and coordinated the website - generated content, designed and updated the website with the latest happenings within and outside the organization and industry
• Actively involved in planning and managing internal and external events in coordination with different departments
• Provided support to the Heads of Business Units in their business development efforts, including road shows, brochures, documents etc
• Efficiently developed and managed internal communication programs, including the quarterly and monthly newsletters
• Supported HR/Admin departments in developing internal campaigns related to office ergonomics, Safety, IT Security
• Wall papers etc
• Organized marketing material for the business verticals to be used in various business generation activities
• Coordinated with different agencies like Advertising, PR, Website, Event Managers etc
• In getting the needful implemented
• Participated in developing a yearly calendar of selective events and conferences in association with govt
• Led Initiatives.

• Developing brand strategy and implement to help contribute the business units through marketing communications programs in achieving increased market share & Acquisition
• Closely Coordinating with internal departments & Regional COO’s, identifying the campaigns & supervising them to be implemented with best communication mix for successful results.
• Responsible for conceptualizing and developing various communication plans involving ATL & BTL activities like Press, Outdoors, Radio, TV & various promotions, events.
• Ensuring the campaigns get adequate SOV to be successful in market place
• Cultivated strong relationships with clients, vendors, and partners to ensure timely implementation of marketing plans
• Worked closely with internal departments/sales/HR teams for conceptualizing and implementation of several tailor made events to suit the business objective – Meet Harsha Bhogle, Meet Trisha, Meet Asin – Gajini Promotion etc.
• Act as Brand Custodian for region and keep track of global brand history, Trade Marks/Copy Rights management and ensure proper alignment in implementing them across the region in line with corporate Brand strategy.
• Handle corporate affairs with various industry bodies and regulatory authorities wherever possible
• Managed budget development, forecasting for implementing various campaigns and track them to focus on determining the most cost effective media vehicle’s to achieve highest coverage
• Constantly driving innovation: Identify newer media both Conventional and non conventional routes for optimizing brand share & reach through cost effective innovations.
• Liaising with Partners/Vendors like internal channel partners, Printers –Offset & Digital, Fabricators, Architects, Event Managers, Specialised equipment suppliers etc on a day-to-day basis for effective implementation of pre decided plans.
• Efficiently handled corporate affairs with various industry bodies and regulatory authorities e.g Govt Bodies, CII, FICCI, ASSOCHAM etc

• Identify and create strategic communications roadmap for various clients to achieve their Business Goals
• Responsible for high visibility in leading Regional, National Dailies and leading TV Channels like CNBC, CNN & Various wire services like Bloomberg, CNN - IBN etc
• Through PR
• Successfully streamlined PR activity for various clients viz
• Idea Cellular, Virtuasa, IT Dept, Govt
• Of AP etc
• Handled National Media relations besides conceptualizing and executing events for brand & product launches etc
• In AP
• Liaison In-charge for various national brands like CASTROL - BP, AP TOURISM etc
• Handled most prestigious projects like Bill Gates' Visit to AP, Partnership Summit 2002, GITEX - Hyd etc.

• Was heading the sales team and was handling all the Clients and Ad Agencies in Hyderabad for Marketing commercial airtime sales
• Liaised with National Level Advertising Agencies, Clients in marketing various packages for airtime sales
• Involved in Research operations - NRS, IRS, INTAM and Liaison with IMRB
• Regularly Analyse TVR, Channel Share trends of the competitor to improve the slot Performance
• Evolved various value-added packages both in terms of marketing and production front for special events like Election -Special, Seasonal & Festival packages etc
• That have been a success and adopted as a regular package.